This year, due to the impact of the epidemic, the major cars and companies are “unfavorable”, but in the second half of the year, with the car market, the sales performance is quite excited, the luxury car market is no exception. Recently, the multiplier announced the domestic luxury model in November sales list. It can be seen in the table, and the internal competition of BBA is still maintained between the second-line luxury brand, and some domestic product new forces have also begun to emerge. The major brands have been different.
Comments: The price is evolved, the cost of the city
Audi A6L, Q5L In the beginning, sales have once lascover. In order to save, Audi has been in the price-to-return road. However, as consumers have improved the Audi new car “young, scientific” style, coupled with the Audi brand’s preferential strength is indeed more than BMW, Mercedes is slightly larger, now Audi A6L has been in the luxury car market, the treasure station, Q5L and A4L are also the sales main force in the family, and the effectiveness of price exchange strategies is obvious.
After fading “official car ring”, Audi turned to emphasize the sense of radical style and technology, increasing the appeal for young consumer groups, but The terminal preferential strength is probably a key reason for the leading two opponents. Sales up, the user base is expanded, but will such a strategy will eventually have a luxury image of the Audi?
Review: Steady seeking, seeking to return to the peak
in BBA three Strong, if the luxury texture is, I am afraid that many consumers will invest in Mercedes-Benz. Indeed, Mercedes-Benz model is called classic in the interior layout, the design is also the main elegant, atmospheric, Mercedes-Benz E-class, S-class benchmark product has become a lot of people in the minds of business vehicles, Mercedes-Benz GLC has been in recent years. It is also very good.
However, after suffering from “small displacement engine love”, Mercedes-Benz has given many entry models1.3T engine, although the parameters, performance is not inferior, but it still causes consumers to spit. Although the current market performance is not bad, Mercedes-Benz is obviously better, in order to maintain a patron with the same level, maintain brand reputation, Mercedes-Benz will replace 2.0T power to the new E-class products, the old owner is crying Halo in the toilet?
Third, BMW
Comments: Unconscious, adhere to the brand character
Compared to this year Sales performance of various models of BMW is not so good. After the BMW 5 Series changed, the terminal price has been more strong. Sales in sales have declined year-on-year in two consecutive months; BMW X3’s accumulated sales in this year, the increase in 11.8 percentage last year, but the results are still behind the Audi Q5L and Mercedes-Benz GLC . 
It is to be explained that because the multiplier will only have a model for sale by more than 300,000 yuan, the BMW 3 Series ( Guidelines: 29.39-40.99 million) is not included in the list. From the point of sales, the 3 Series and the Mercedes-Benz C gravity are quite. This year, BMW is not as Audi to take a large promotional action, and the luxury attribute of the product is not better than Mercedes, but the exercise, the control performance is still its largest label. Based on this, BMW will always have its own own resurgence in the luxury market.
Four, Cadillac, Volvo
Review: Love to kill, breakthroughs are not easy
in China, second line The days of luxury brands have always been not so moist, not being welcomed by BBA, not better than the public, Toyota sells well. However, with a good product forces and cost-effective strategies, Cadillac and Volvo still kill a day, with a high market position in the second-wire camp.
However, the accumulated sales of the two main products of Walvo’s two main products have different degrees of decline, which may be with their previous time Floating “low frequencyThe resonance “complaints are related. After all, Volvo always advertises security, this kind of public opinion is not small on his reputation. Compared to the previous time, Cadillac has launched a new advertising word through the US presidential election, and harvest a praise Although Cadillac can’t catch up with BBA in the short term, it is still possible to take the opportunity to pull the distance from Volvo, and see how the latter will respond. 
Five, Hongqi
Comments: The progress is huge, and the reunion will continue
Hongqi is especially active for public sales this year, can’t wait to announce their achievements to consumers. This year 1- In November, the accumulated sales of Hongqi brand reached 1.78,100, and it was expected to reach 200,000 targets. Among them, the red flag was in Lexus in Lexus in August, September, November, which is considered by many fans. The rise of Hongqi, catching the signal of the second-line luxury brand. 
However, in the view of the novel, the red flag has achieved such a strong sales growth can be happy. He, but also to see that the sales main force of Hongqi is still H5, HS5 and other mid-end models, and H9 and other flagship works have played more actions. The red flag enjoys the feelings of Chinese people However, it is necessary to have a luxury brand, which is a luxury brand, or to continuously strengthen the technology to develop and sedimentate.
It is worth mentioning that due to multiplication Only the sales volume of domestic luxury (more than 300,000 yuan) is not included in the list of sales in Lexus. In fact, the accumulated sales of Lexus from January to November this year have reached 20,2647 vehicles, which has surpassed 2019 The whole year’s accumulated sales. Adhere to not domestically, the discount is small, and the results can be achieved. Lexus is indeed a storm.
Sixth, Wei Si, Ideal
Comments: Capital strong blood transfusion, risk and opportunity coexist
2020 can be described as a new year of the new force. Wei Si, Ideal, Xiaopeng launched the US stocks, Weima won the billion financing … Among them, the share price of the ambassador is rising in the rocket, and the market value has surpassed Daimler, the world’s fifth Big Market Value.
The reason why it can be such “scenery”, on the one hand, and consumers are related to the recognition of new energy models and new forces brands. The ideal model is delivered to the monthly month. On the other hand, it shows that the capital is optimistic about the new energy market, especially the potential of the Chinese market. Of course, the elimination competition has not ended, and the competition will only be fierce. Is the new forces really ready?
Write in the last
, in the November sales list released from the multiplier, it will be seen in the next November. The luxury car market presents “BBA has an absolute voice, and later competition is fierce”. Under the trend of consumption upgrade, consumers’ high-end replacement demand is more and more prosperous, and the luxury car market has become a must-strive, and major brands have spared no effort to seek high-end layout. There will be more players in the future. . The luxury car market will present a scene, it is worth looking forward to.