For Japanese joint venture car brands, China’s car market is in a wonderful era, as the world’s first domestic sales, providing fertile soil for brand development, wideness such as Toyota, Honda, also will also In the market, the market is heavy, I don’t dare to hit.
However, behind the bustling, there will always be a variety of people, the bell withered, Renault is silent, and successively become “death” on this stage. Important role, sorry, unwilling, being quickly drowned in the flood of the development of the car market.
Who will the next one? Just like the team in the edge of the football downgrade, some brands have seen the deep abyss in front of them, falling, and it is a rumor, but it is a Phoenix Nirvana.
Mitsubishi is facing such a situation, like Suzuki, Mitsubishi is not a unknown generation in this field, and there have been too many consumers to drive a car. The Mitsius is proud. At that moment, the brand’s face, Zeng Gao, seems to have been looking forward to the highlight of the future in the Chinese market, but ignore the bumps on the way of development.
The model is slow, and the performance configuration has no highlights, which has become the beginning of Mitsubishi nightmare.
In December 2020, Mitsubishi New Jun ASX sales is only 1323, down 49.64% year-on-year, sales of waist, ranking to the 78th of the same product Bit.
As we all know, compact SUV is the battle for each car brand. It is also a way to leave in this field. It is only one step away.
Compared to the hot-selling model Honda CR-V, Toyota RAV4 honor, Nissan Qijun, Mitsubishi Xinjin ASX sales is not as good as one of the three models, and even can’t even go to the legal competition. Sales.
With the point, we can find a brand-run cause from Mitsubishi New Jun to ASX.
The position of new Jun is compact SUV, the price of the price is set at 9.98-13.98 million yuan,The main model 2.0L displacement CVT vitality, the price is approximately 1.098 million yuan, this price is not high, and even the price range of the independent brand has been taken.
Can you become a newcomer competition?
Obviously, consumers don’t catch a cold for this price, otherwise it will not lead to such a bleak sales. Low priced is just a commonly used promotional means in competition, rather than determining the unique elements of sales.
Xinyi’s body length 4366 * 1780 * 1640mm, axial distance 2670mm, this size is placed in a compact SUV team, is a small child, to be ranked into the position of the team, this location, already out Where the first eye of consumers can see unless the configuration is high, the performance is good, maybe there is still a chance to stand out.
The new strength is indeed, but it does not have the strength of the sky. From the design of the front face, it is also said that the use of the thick chrome trim strip, as well The cooperation of the headlights, the trend of the fog lamp design, can attract some eyes, this price is the face, also calculate. However, the quality of shape is good and the high-rise, but it is never important elements. Because of the beauty, a person has a judgment criterion, there must be, there must be annoying, so those who have a high sales model is often the design of the design, in line with most people’s aesthetic models.
The other words are more easy to understand, that is, no one can say more beautiful, but no one can say that it is not beautiful, not leading the trend, Never fall.
Mitsubishi first Jin Xuan’s front face, it is really cool, winning young consumers, will also be seen in another part of consumers.
Online, Mitsubishi New Jun ASX is only equipped with 10.1 inch LCD screen on high-end cars, and other scientific configurations have no highlights, compared to With its own independent brand SUV, the configuration is disparied, and the young consumption attracted by the front face, there will be a batch of batch of cheap configurations, abandon the choice.
Power1.6L does not say, if you choose to manually block the compact SUV, most will love the independent brand SUV, after all, the price is lower, the configuration is higher, and it is comfortable.
2.0L model, maximum horsepower 166PS, peak torque 201 nmiddot; M, Haval H6 1.5T engine comparison, 169 ps, 285 nmIDDTTTT; M, high judge .
The 2020 achievements only represent the past, but from the beginning of 2021, Mitsubishi car performance did not improve, not only the sales of new Xuan ASX, and other models were not good. Where to go, the new dilemma of Xinyun ASX is also a portrayal of other models.
Continuing such sales, continue such strategies, Mitsubishi’s future, is the rear dust, bleak, or come to a gorgeous Phoenix Nirvana, create brilliant, answer is self-evident!