January 5, “line up of the world –2020 BAIC Changbai Mountain Snow ultimate trip” was held the departure ceremony, snow test drive began. ARCFOX, BEIJING, Beijing off-road, Changhe Beiqi Foton, Beijing Hyundai – six brands, seventeen product whistling departure, open the new season Challenge Tour.
“line of the world” is a well-built large-scale BAIC brand experience IP, choice of activities held each year in summer and winter, Beijing Automotive Group’s presentation focused on vehicle brand, through extreme road conditions challenging field conditions, to complete the verification of product performance and quality. This season “line of the world” activities BAIC new brand, new products, new technology demonstration of the “high and new, special” new era and a new image as a 500 billion company’s new target, as new.
new technologies and products
5 road test drive activities and experience-based snow rally. Snow test drive two major test of performance, handling performance first, on a smooth road surface; the second is the dynamic performance at low temperatures, especially in new energy vehicles battery life, ability to charge. Beijing Automotive Group in-depth implementation of the “wheel-driven” strategy, the core of the new energy vehicles to master the “three electricity” technology, to promote intelligent network linking technology product applications, this event showcase the latest technological achievements make Beiqi product easily passed the test.
at BEIJING EU7 for example, this product is derived from three yuan Ningde era of high-density lithium batteries, advanced IBTC intelligent bionic temperature control system, can easily cope with extreme cold and high temperature, to maintain stable battery performance enhance vehicle environmental adaptability; plus EMD3.0 Pro with intelligent electronic control system to optimize performance and battery life, and enhanced motor power transmission efficiency, making the car better performance, longer battery life.
and as a traditional energy products, BEIJING U7 excellent handling performance also benefited from the application of wisdom Network of technology. U7 equipped with Baidu DuerOS networked intelligent vehicle systems, T-BOX pleasant and convenient remote control systems, Bosch ESP system, ADAS intelligent driver assistance systems, making this product in the very heart in the snow and ice challengeShould be the hand.
a new brand new system
The event was organized after the 2019 Beijing Auto Group brand strategy adjustment system first collective appearance. 2019 Beijing Auto Group released a high-end brand ARCFOX, a new independent brand passenger cars BEIJING, sport utility vehicle brand “Beijing” to form a new “high and new, special” self-brand system.
ARCFOX to “born-breaking industry” brand proposition, Beijing Automotive Group is a pursuit of extreme performance and innovative design of high-end smart brand new energy vehicles. As the high-end market to prove safety of new energy brand, ARCFOX brand stands for top level BAIC automobile manufacturing, but also demonstrates the BAIC own brand strength and global competition play.
BEIJING brand is the integration of its BAIC Beijing Automotive Group and Beijing New Energy Automotive products and technical resources to build the core brands, representing Beiqi “high and new, special” strategy “new” main force , opening a new chapter BAIC independent development.
“Beijing” brand is carrying half a century of military BAIC accumulated genetic quality and technology, as China’s hardcore off-road leader, has always been the spirit of craftsman heritage “off-road family” reputation, to create “Chinese off-road The first car brand. ”
The new brand focus on appearance indicates that Beijing Automotive Group will continue to integrate brand resources, build the core brand, build a strong foundation for the “Rise of Beiqi” gold standard.
new heights new starting point
The event also BAIC year drama in 2020, is Beijing Automotive Group, as the first major event for 500 billion enterprise. 2019, Beijing Automotive Group’s annual revenue exceeded 500 billion yuan, becoming the first annual revenue exceeded 500 billion yuan of state-owned enterprises in Beijing. , Beijing Automotive Group conducted in-depth communication on the new results and future plans and experience the guests and the public through the event.
in the future, Beijing Automotive Group will focus depth of the main automobile industry, leading the brand to promote the development of high quality. Relying on “ARCFOX”, “BEIJING”, “Beijing” three independent brands of “high and new, special” architecture, drive innovation and development of major industries. BEIJING new brand will be developed covering new energy, hybrid and overseas market product spectrum, and follow-through EU7 high value-added, high-tech product launch, the brand continued to push upward. “Beijing” brand of off-road vehicles at the same time achieve the military, professional, modified products such as full coverage of features to create sales system, through the service, the customer experience, technical support capabilities to upgrade, consolidate and expand the market segment leader advantage.
BAIC also accelerate the “wheeled” to continue product innovation enabling: relying on the country’s new energy vehicles Innovation Center, the new energy vehicle test center, to promote new energy and intelligent network technology with fast hardcore landing; the cloud platform, L2.5 level equipped with autopilot technology, research and other services to accelerate cloud networking technology vehicles to enhance R & D capabilities, build the core competitiveness.
at a new height, a new starting point, Beijing Automotive Group will continue to adhere to high-quality development as a guide to strategic restructuring and deepening reform as the main line, focus create “high and new, special” industrial structure, promote strengthening “wheeled” strategic ground for the “thirteen five” and ending “fourteen five” good start, a good start for the “Rise of Beiqi” continued healthy development of the reserve force, to achieve the “dream of a powerful car” to make greater contributions.