In China’s auto market, although the rise of Chinese brand potential is obvious, but individual models, especially the more than 200,000 cars still led joint venture, the joint venture brand for consumers is also a lot of people have faith. But the truth is, is not favorable for consumers in exchange for quality improvement in recent crash tests, the Passat bottom 25 percentage offset impact, eye-popping, a joint venture of faith faced with severe challenges.
Therefore, we must ask why a good hot car market performance, security, test scores so bad? Safety car joint venture drop altar, consumers buy a car and how to choose it?
poor security is a joint venture common problem?
poor security of the joint venture model, the Passat is not the case. In this year’s crash tests, Dongfeng Honda Civic, SAIC Volkswagen Tiguan L, a joint venture SAIC-GM-Buick GL8 and other hot-selling models of crash test results are poor.
If we carefully analyze the reasons, not difficult to find three of the phenomenon. The first is the same as the difference between Chinese and foreign car market, that is, we are familiar with Chinese market with Jane. With Honda Civic, for example, the US version of the collision safety performance on better than the domestic version.
Second, Chinese consumers faith in the joint venture vehicle, prior to the establishment of a joint venture to rely on a lot of brand rest on its laurels. Some even serve abroad have eliminated technology and models in the Chinese market, such as the classic version of Sunny, security is certainly not guaranteed.
Third, the joint venture brands too proud to find out about the Chinese consumer preferences, the limited cost placed on the sunroof, seats, comfortable configuration, ignoring the importance of safety, like on the poor security Passat models with no low side airbags, leather seats but the whole system is standard.
car is safe or not, regardless of the brand?
In fact, as the child of automobile production module, as well asThe fierce market competition, and now many manufacturers to reduce costs, guarantee comfort and practicality, can only be at the expense of security for the price. Such result is caused by some of the same platform, but different brands of cars, security is not good. Therefore, in order to distinguish the brand safety car or not, it is very scientific.
For example, in Europe, Euro-NCAP’s latest crash test results, the non-five-star models, the Volkswagen Group brands focus lying gun, including SEAT Mii, Volkswagen up! Skoda CITIGO get results only Samsung, the main reason is because more than several models lack AEB safety support system and drop points.
Therefore, the safety car or not has nothing to do with the brand, but manufacturers are not trying to look at the intention to create a safe car, and whether the cost of security configuration controls.
security rooted in the brand strategy, a repairer attitude
and Volkswagen, Skoda these brand stark contrast, is the MG brand HS, ZS won one of the two European “Euro NCAP” five-star safety, a “ANCAP” Australia’s five-star safety. The same test items, distinct crash results. Allow consumers to see the MG’s sincerity.
In fact, since a hundred years, international sports brand MG MG, has been to follow the Safety, Fast safety concept, at the same time, MG MG global strategy as a blueprint, all models are the world the same quality, the same platform the same standard, the same security for the development of the concept, the MG brand is currently sold in more than 60 countries and regions.
In addition to the brand, MG repairer attitude to car safety is worthy of recognition. In MG HS example, the vehicle of more than 65 percentage of high-strength steel, the choice of hot-formed steel bumper beam, to better protect the safety of the crew; super heat to the steel A and steel B pillar column strength comparable to the A8 Audi; pedestrian on protection, MG HS optimize the engine compartment structure, the use of pedestrian impact protection systems to reduce damage. It is also equipped with a MG PILOT intelligent active driver assistance systems, the whole system comes standard XDS curve dynamic control system,ESP electronic stability system, multi-dimensional security configuration, as consumers travel escort.
it is possible to achieve such a dazzling performance, but also thanks to MG models of the high-strength body structure and rich security configuration.
Summary: After the joint venture faith shattered car, buy a car to be more rational
Passat’s safety crash test, so that the security myth shattered car joint venture, and even this well-known car down the altar.
let us know that it has nothing to do with the brand of car safety, when the brand fig leaf is torn, even if we think very safe car, also stand up to the test of the actual crash test.
and really be able to build a safe car to the consumer, this is like the MG brand, will rise to a high degree of brand security, with the same quality of global market development concept, as well as rigorous repairer attitude.