[2020 January 7, Shanghai] in just the last in 2019, Volvo Cars global sales to new highs, sold 705,452 vehicles, up 9.8 percentage over last year. It is 93 years since the establishment of Volvo cars topped 700,000 mark for the sixth consecutive year, breaking the global record sales. Which, XC60 is still the world’s 2019 best-selling model, followed by the XC40 and XC90, China and the European consumer market remains SUV, and 60 Series Sedan Series 90 system still favor for me.
2019 Volvo cars in China (including mainland China, Hong Kong, Taiwan) total sales reached 161,436 vehicles, of which the mainland market, annual sales topped 150,000 mark, reaching 154,559 units, setting a sales record in the history of Volvo cars China mainland market in the global market is also the highest ever sales of the single market. From the model point of view, XC60 sales reached 62,594 units, an increase of 28 percentage; followed by the Volvo S90, total sales of 43,130 units, an increase of 24 percentage; XC90 is also doing well, with a total sales of 17,806 vehicles, an increase the percentage of 21. Each main models contrarian strong growth, annual growth rate of more than 20 percentage. In addition, other models also have different rate of growth in May in the domestic market of the new Volvo XC40 total sales of 11,759 vehicles in December just after the listing of the new Volvo S60 potential can be expected.
Volvo Cars kingpin model 2019 sales data (Chinese mainland market)
ten years temper forward, to become a truly global brand influence
as the world’s largest single market for Volvo cars, 2019, Chinese market sales accounted for 22 percentage of global sales, can achieve such results, is Volvo cars has for decades been cultivating the achievements of the Chinese market. Ten years, Volvo Cars continued to consolidate power system, continuously strengthen the brand strength and product strength and success. At present, Volvo Cars has a 1 in ChinaR & D centers, a design center, three vehicle manufacturing base and an engine plant, more than 600 suppliers, Chinese purchases accounted for more than 30 percentage of the global total.
in March 2019, is located in Shanghai’s Jiading Volvo Cars Asia Pacific Headquarters officially opened. This is yet another example of Volvo cars in China as the core of the Asia-Pacific market continues to send forces. It will give full play to the advantages of the headquarters, to promote the Volvo ability to build a strong system design, development, production, procurement, marketing, sales, and information technology in the Asia Pacific region to achieve regional solid and rapid development. In November, Volvo Cars Asia Pacific R & D Center battery lab also officially opened, it will promote closer integration of Volvo electrification strategy and core markets, and further enhance the development and localization of global R & D collaboration Volvo. Future, Volvo Cars Asia Pacific R & D team will dominate the global vehicle development and use of the experience of the Chinese market, fully understand the Chinese market characteristics and achieve integration with the global and local research and development of complementary, services, and promote global research and development Volvo cars.
At the same time, Volvo Cars adhere to the “production and procurement centralization” principle, vigorously promote the localization process. Volvo Cars currently has three vehicle manufacturing base (Daqing plant, Chengdu factories, roads, bridges factory) in China, an engine plant (Zhangjiakou engine plant), has achieved domestically S90, XC60, the new S60, the new XC40 and other models. It is worth mentioning that Volvo is China’s first and currently the only product exported to Europe and America developed in mature markets luxury car brand, to achieve the Chinese auto industry in the history of “zero” breakthrough. At present, the production by the vehicle Volvo China exports worldwide over 70 countries and regions, the export rate of nearly 40 percentage, creating a new era of China’s auto industry globalization of production and exports.
for the development of Volvo’s system for decades, global senior vice president of Volvo Cars, Volvo Cars President and CEO, Asia Pacific Yuan Xiaolin, said: ” Volvo power system so that to achieve the procurement, research and developmentRapid development in all areas of manufacturing, sales, and more importantly, it makes the Swedish brand Volvo from a real grown into a global enterprise, in Sweden as the core of the European market, with China as the core of the Asia-Pacific market and the United States as the core of the American market, have formed a sound commercial and industrial system. “
With the advantages of safety, health and environmental aspects of the Volvo continue cultivating brand content, and establish a unique luxury concept in China, the rapid development of the automobile market, Volvo Cars adhere to the” security that is luxurious, That luxury health and environmental protection that is luxury “concept and product demand, is recognized by more and more people.
2019 wind and waves, the business and then into a process
2019, Volvo cars in China have launched a new urban luxury pure SUV XC40, sporty grand tourer the new V60, the Nordic new luxury midsize sedan S60 three new models, the XC90, S90, XC60 and other hot models together to form a covering luxury SUV, luxury cars and luxury station wagon Volvo product matrix. with the SPA scalable modular architecture CMA foundation and platform advantages of modular architecture, a comprehensive leading active and passive safety, and strictly control, sections of the model are in the mainstream of the luxury car market to occupy a place in the car to meet the different health and environmental emissions The individual needs of users.
in the future, in addition to the existing T8 E-drive hybrid, the Volvo Cars will launch a series 48V mild hybrid system models, based on the next generation of scalable and modular architecture ( SPA2) to introduce more pure electric vehicle, to promote the electrification strategy for the next decade.
system, brand strength and product strength escalating, so Volvo cars in the overall auto market down the environment to achieve the trend growth for sales of record-breaking performance in 2019, Volvo cars president of Greater China sales Qinpei Ji said:. “this is Volvo cars in the system continued to upgrade, continue to root out the brand value and the optimization of products and services result. At present, more and more consumers and insisted Volvo brand managementRead resonate, recognize and accept our dominant position in product safety and health, and recognize the service we provide. “
In recent years, Volvo Cars continued to strengthen in the dealer network in China, service and large business customers, etc., to spare no effort to enhance the user experience. By the end of 2019, a total of Volvo Cars in China sales hall 261, 148 cities across the country, a second-tier cities to achieve 100 percent coverage, of which 226 have been upgraded to global standards for retail store experience Volvo (Volvo retail experience, referred to as VRE) exhibition hall, and 100 percentage achieved in 2020 upgrade, while improving dealer of “hardware” level, so that the user experience better.
in order to conduct more in-depth communication with the users, Volvo cars is also closer to the user through emotional marketing and experiential marketing, etc. distance, such as cooperation and cultural IP, in cooperation with sporting events, to carry out security experience camps , the brand and product experience to consumers around the same time in customer service and experience has also made more effort , launched “Volvo cars Volvo World” micro-channel service platform, a set of information, services, as one of interactive Stop service platform, providing Volvo owners and fans “choose a car, the experience, the car” and other personalized services throughout the whole life cycle, so that further enhance customer satisfaction.
More than that, the Volvo 2019 in large customers in areas such as car also achieved good results, performance year on year increase of 33 percentage, especially in the field of diplomatic vehicles. 2018 to 2019, Volvo cars are 12 countries and UN agencies as diplomatic and official vehicles, diplomatic become the trusted brand.
It is sustained capacity-building system, rising brand power and continuous optimization product strength, allow Volvo to record-breaking sales performance for the successful conclusion of the 2019 New Year on the future, Volvo cars will continue to practice the “personalized, sustainable and safe way to navigate the worry-free travel program,” the corporate purposes, to provide consumers with more quality products and services.