We are about to say goodbye with 2020. At the end of the year, the author chooses to stand in a “car person” back to 2020.
The epidemic in the beginning of the year broke the production / puttering rhythm of major cars, a “anti-vloising” attack and the battle; in this year, Wuling The phenomenon of car enterprises; Tesla topic is constantly discussion; China’s automobile brand progress is obvious; travel new politics affects a first-tier city user; car enterprise marketing is self … In short, 2020 is unstable for one year It is extraordinary year. In this regard, the author chooses the top ten car market hot events and remembers such a special year.
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In the window of the epidemic, Military cross-border production masks, this social responsibility is admirable. At the same time, Wuling proposed
“what the people need anything, Mitsi will create the magic slogan”
. Later, Wuling launched a snail powder, called the “Hermes of the Spirit”.
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2020 is a year of boutique micro electric cars, this has to mention the mulberry miniev launched in July, this The guide price is 2.88-38,800 yuan, the personnel car, the sales volume of up to 33,000 in November. Hongguang Miniev regardless of the first car as a fashion, the first-tier city travel solutionThe case or the selection of the people of the three or four-line cities, which interprets what is “the five riling of the people”. It is worth mentioning that Hongguang Mini also launched several modified cars with Xi Tea, which also showed the side of Wuli fashion trend.
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One of the most popular words this year is “landstand economy”, Wuling launched Wuling Rongguang selling trucks. This car’s freight box space reaches 5300L, and it is very flat, light down button, and the cargo box door can be opened automatically, instant avatar. Mili also brought the first MPV model to Kaijie this year. Have to say, Wuling Whether it is the expansion of the market in the circle or the attempt of the out of the circle, this year it is very colorful, it is called a phenomenon of car enterprises.
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In the past, the autonomous brand new car naming is mostly in the form of “Chinese + letters”, so there is All kinds of X5, X7, this is not only a suspicion of the style, but it is difficult to remember. However, this year’s Great Wall Auto has a new car is full of personality, such as: Euler cat family (black cat, white cat, good cat); wey brand tank 300; Pickup series of Great Wall, Haval Brand Big dog, first love, etc. The specific models of these new cars are also brainwash, such as: Havaldo’s big one, big two, big three, big four versions; big dogs Wangcai version, Labrador version, Husky version, Puppet version, etc. .
The author also learned that Great Wall Bus Co., Ltd. also applied to register “Haval Wolf”, “Haval Leopard”, “Harva,” “” Haval Tiger “,” Harva Wolf “,” Harvard Dragon “and other models of models. The essence of spread is that the essence of the audience is forgotten. Great Wall cars can be called the most experienced China Auto Brand for 2020 “outline” marketing. In addition, Wuling sells snail powder, Changan Uni sequence moon cakes and Audi’s new A3AMP; Wang Yibo’s limited edition is a typical example of car enterprises.
refer to platform or architecture, mass MQB platform And Toyota’s TNGA foundation module architecture is most familiar. Thanks to the emergence of platform architecture, the model development of these cars is more flexible, and the production cost has also been effectively controlled. This year, the new car worth mentioning in China is not a winning enumeration. Here, the author focuses on the “modular” architecture of China’s car brands.
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Geely focused on and deepened the concept of architecture this year. For example, Geely and Volvo jointly developed the “CMA Super Mysterium Architecture”, in addition to the previous leading brand models, Geely also launched the first SUV model Based on the architecture, the first sedan Xingrui. The Great Wall Motors launched two modular architectures this year, namely the Great Wall Lemon Platform, which was born in the architecture. The new car has the third generation Harvard H6, Havaldog and Havalfa. The tank platform is mainly non-loaded models in off-road, and the current products have tanks 300.
The modular architecture of the Chinese car brand worth mentioning also has the SEA vast architecture of the leader, representing the model for the lead Zeroconcept, Pentium The FMA “Unlimited Equation” architecture represents the model of the new third generation B70, the M3X “Mars Architecture” under the Star Brand, representing the model TXL. 
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In the domestic market, pickup has always existed two forms, or it is a tens of thousands of pickles, such as ram poultry, Tangong and other models; or sell the people, Picardials with strong tool properties, such as wind Jun series, Yellow Sea series. However, 2020 Pelica related policies are loosened: Shanghai, Chongqing, Hunan, Shaanxi, Jiangxi, Jiangsu, Jilin, Shandong, Inner Mongolia, Zhejiang, Hebei, Fujian, etc. have enacted policies to relax and encourage pickup vehicles. . We take Shanghai as an example, which is currently allowed to register the Shanghai C cards directly, which further broadens the pico market in Shanghai.
Specific model Aspects, Great Wall, Zhengzhou Nissan Rui Zi 6, SAIC MAXUS T80 and other models are good choices. What needs to be mentioned is that in addition to the traditional tool attribute, the internal utensils, the scientific and technological configuration also has obvious upgrades, changed everyone’s impression on the pickup.
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2020In the year, Tesla can be one of the most common and most controversial vehicles. Based on the product, on January 3 this year, the domestic MODEL 3 standard battery upgrade version was adjusted from the original 35.58 million to 2990,500. Don’t think that “Waiting for the Party” is victory, then Tesla has lowered the price of the car several times, so that the stalk of “cutting leeks” is not going to walk. From the perspective of market performance, the monthly sales of Model 3 in the second half of 2020 have been broken, and November reached 20,000.
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In February this year, Ningde Times officially became the battery supplier of Tesla China; March Tesla Electric Pather Cybertruck Book More than 530,000, the booking volume exceeded 650,000 in June. In August this year, Tesla refused to deliver a lot of users to deliver a hot discussion. In October, Tesla China announced the recall of 48,442 Model S, Model X, Domestic Tesra Model 3 exports European ceremony held in Tesla Shanghai Super Factory. On December 8, Tesla stock price rose 1.27 percentage, leaving $ 649.88 / share, the total market value is 61.622 billion US dollars, the city value is the world.
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In 2019, it was a loss of loss, layoff, cash, and cfo left-proof, chairman, CEO Li Bin was rated as “the worst people in 2019”. However, the fate of the awareness ushered in 2020, and it was a million financing with the assistance of the Hefei Municipal Government. The stock price rose from $ 1.32 in 2019 to $ 54, and the market value has exceeded the traditional BMW, general purpose. carThe giant became the sixth largest car company.
[123 ] US East Time July 30, the ideal car successfully landed NASDAQ, the market value was as high as $ 29.163 million. Ideal One is a high-end SUV sales of the multiplier in multi-month TOP10. However, the car has also been complained in consumers because of the control, quality problems. This year, Ideal One has exposed an incident of self-ignition, brake failure. After many disconnection events, the ideal car announced the recall of some ideal one under the pressure of public opinion.
On August 28, Xiaopeng car landed in the New Year and the market value was as high as $ 15 billion. According to the earnings report of Xiaopeng Auto, Xiaopeng Motor has achieved gross profit margin for the first time in the third quarter of 2020.
The joint data shows that from January to November 20020, 36,721 new cars were sold, and Xiaopeng has sold 20,586 new cars, and the ideal car sales 26498. In addition to these three new forces, Weima, which got a $ 2 billion of RMB 2 billion and Huading Capital, who received the SAIC and the Shanghai National Capital Committee, which were also moving toward the target of IPO.
The city is so cruel, in one year Many car companies withdrew from the historical stage. At the same time, because of the exposure of their own scandals, many cars have already walked in the road to die, and they used a poem that some people were alive, but they were dead.
2020, Dongfeng Renault Transfer 50% of the equity to Dongfeng Motor Group, and the Dongfeng Renault officially quits from the Chinese market. Dongfeng Renault is not forbidden. Amazing car company is Xiali. In September this year, FAW Xiali restructuring officially clear, FAW Xiari will sell all assets and liabilities of 1 yuan to FAW shares at 1 yuan. In addition, Brilliance Automotive Group declares bankruptcy restructuring due to billion bonds; Lifan conducts bankruptcy reorganization, and offset debts in the way to use the company. Zhongtai’s fall may “disconnect” a lot of people’s civilians.
[123 The new power of the 2020 car new forces has been staged, and the new forces such as Castle, Ba Teng, Boemao have also fallen. The zero-racing car has launched two models of S01 and T03, but mentioned this brand, can’t help but think of plagiarism, poor control, false propaganda. On May 11 this year, more than 200 zero-ran S01 owners jointly, with a “zero-race S01-380, 380PRO’s first batch of batch of zero-racing car”, accused of the top ten crimes. I tried it, I just want to say a sentence:
This brand, who dares to touch
.
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In Beijing, the first-tier city headed by Shanghai, because of a large number of employment opportunities and a tempting salary to attract a large number of people. Limit number, limited line is not fresh, a thin iron, affecting a lot of happiness index in a first-tier city.
December 7th, Beijing released a new government, and will begin in Beijing from January 1, 2021. The new policy has increased the configuration of the “no-car” as the unit shake number and integral sorting, and there will be a 60% personal new energy indicator next year to priority to the “carless family”. At the same time, it will not limit the “non-car family” family member applicant’s spouse application indicator. As far as this policy is seen, Beijing tries to seek balance between “fairness and efficiency”.
[123 In October this year, Shanghai announced the new rules of “external credits”. Notice shows: From November 2, 2020, there are 15 elevated routes in Shanghai inner ring, and the foreign license motor vehicles must not enter in the specified time; from January 1, 2021, in the city The ground route inside the ring, the foreign license motor vehicle is not allowed to enter in the specified time. Saturday, Sunday, except for the legal holidays (National Public Year). It is undeniable that many foreign names and unlicensed citizens turn to the purchase of new energy models after the release of the new policy.
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September 19 this year, the fourth round of auto insurance comprehensive reform officially launched. This reform is mainly reflected in: The limited amount of insurance liability is greatly improved, and commercial insurance insurance is more comprehensive, commercial insurance products are more rich, and commercial insurance prices are more reasonable. The regulatory department said: the “price reduction and improving protection” of the auto insurance reform is significant, there is a situation in which the premium price declines, the decline in the handling rate is increased, and the insurance liability limit is rising, and the business car insurance insurance increases.Chaos are obviously available.
[123 On October 22, the Ministry of Public Security launched a new initiative of 12 traffic control reforms and officially implemented on November 20. After the implementation of the New Deal, 7 to 9 non-operational small microbuselians (except for vans) will be included in the exemption. After the vehicle is inspection cycle, the vehicle safety inspection is relaxed once a year to 1 time, that is, the private car is only on the line for 10 years, which is the sixth year, and the eighth year.
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Sales are the most objective data support that reflects the market performance. In the first quarter of this year, because the epidemic “Black Swan” comes, China’s auto market is downturn, but as the epidemic is gradually turning, from the second, third quarters and the fourth quarter, the sales volume is coming, The car market is obviously recovered. This is not open to the active complex replenishment of major cars, which is not open to the attitude and strong measures of the governments of the regions; this and consumers’ purchasing power and the products of all major car companies are not open.
in the past One year, the self-owned brand has shown a positive appearance from the brand image to the new car; Dongfeng Honda, which is located in Wuhan, has a variety of difficulties, not only has made breakthroughs, but also brought two-haper version of Civic. Life and other heavy new cars; modern and two Korean brands have realized brand transformation in this year, bringing new Sonata, new K5 Kaink, new Elantra, Paristi and other models. From the third quarter, these two car companies have climbingSigns, January-November 2020, Beijing Hyundai has reached 394,700, Dongfeng Yueda has 2.298 million.
2020 It is unstable, extraordinary year, then look back in this top ten car market boiling incident, the author is a hundred flavors, according to this pen.
Everything will pass
Difficulties must be tough
believe in haze Finally disappear, always!
