at 2019, 2020, such market conditions, have been very few vehicles are able to stimulate discussion of the majority of consumers. Sagitar, Corolla, RAV4 wing to put this type of partial entry of products, is frequently unable to attract owners of luxury brand vision.
Therefore, at this time node, Lexus completed his 2019 debut in the Chinese market MPV market, caused a lot of people’s attention, this thing is obviously done a good job.
The reason is simple, run on the road most of the Chinese MPV Buick GL8, but if you say who is the MPV sector most widely discussed of interest, it is certainly fare at every turn hundreds of thousands of Toyota el law. As Toyota’s premium brand, Lexus LM brings a listing of more than a million a price, 116.6-146.6 million.
The first reaction of many people is that it increase the number of
The first question is, how much it will increase.
will not have to start with the increase Toyota Alpha MPV market and today’s top Speaking, increase the reasons Toyota Alpha, in short, there are two points: First, follow the trend, China’s auto market to follow the trend of the situation is more serious than mature markets, this is no doubt. Toyota Alpha was blocked in China quot; God car quot ;, a big star because the premise of the early celebrity affected Hong Kong and Taiwan, but also want to have such a quot; Social Card quot; attribute heavier car. As a model came out in 2002, and it is no deep accumulation.
Second, a serious imbalance of supply and demand. In the regulation of Toyota Alpha channels, sales quotas, based on 2018 data 400 a month, throughout the year 4800, no more no less, and market demand far exceeds 4800. Parallel import channels Toyota Alpha, for various reasons, the Chinese market to 3C certification, only Shanghai, a car dealer, and that means the monopoly and price control.
As a result, Toyota Alpha With the market increase, a car hard to find, etc.And other conditions.
As for Lexus LM will increase, first to see whether the restructuring of its supply, whether defined sales quota. Furthermore see, there is no Nosy to push it into quot; Social Card quot ;.
After all, you can see the Chinese market in 2019, Toyota launched the Alpha brothers car, Toyota Will law, now there is no increase at all, even few people interested. Precisely because, though it also has a limited annual quota for 4000, but so far it is not what social business card, fried its value is not high.
from the other side of the automotive industry point of view is actually kind quot; weakness quot;
familiar with the car people will know, the Japanese auto industry after World War II recovery, short time to get good results, after Toyota get involved costs, R & D, manufacturing, lean production and lean thinking, etc., combined with fast-running Japanese automobile industry, in one fell swoop rapid completion of the transcendence of the German automotive industry.
But, beyond this, to a large state more defined, that is beyond the body mass. In the traditional sense of the field of luxury brands, Japanese Infiniti, Acura and Lexus currently limelight Masamori, or there is no possibility to achieve beyond Western Europe’s three.
2019 Lexus in the Chinese market to refresh their annual sales report card from the segment models, the Lexus ES rapid sales rise, so now Lexus can be in the 30-45 million price range and Mercedes-Benz, BMW, Audi had to fight the three forces
However, in more than 50 million-class market, clear or Mercedes-Benz, BMW, Audi accounted for a large advantage. Lexus RX series of sales performance and not enough to see, and then further 100 million level of the Lexus LS and more than one million yuan level Lexus LX, sales results BBA three or even just a fraction.
in the flagship-level contest, existing data to analyze the Chinese market, the Mercedes-Benz S-Class exceeded 200 million units in November 2019 period, the BMW 7 Series exceeded 150 million units, as a comparison ,mineTexas LS only about 4,000 units. The same level flagship SUV, Mercedes-Benz GLS, BMW X7 are now in short supply mention cars waiting state, and the price of both are direct one million yuan started.
situation is that, in the face of Lexus luxury brand benchmarking, and did not have a good performance in the field of high value. However, the introduction of Lexus LM, in fact, means that it is overtaking circuit changing.
Toyota, the world’s best at making enterprise MPV, Toyota opened Japan’s official website, you will see dozens of dazzling size MPV models, which is subdivided areas vulnerable European manufacturers. Mercedes-Benz R-class household property too, Mercedes-Benz V-class commercial properties too, BMW Audi is no corresponding products in the field of high-end MPV, even Toyota Alpha, is enough to get a clear ride in front of the three Western Europe , use, driving and other advantages.
Lexus naturally want the top share of the market, but not by the Lexus LS, Lexus LX by not, by LM Lexus has some chance, solve the problem captured the top.
Written in the last:
From the overall market perspective, the launch of the Lexus LM, apparently significantly positive for Lexus itself, won the high value range, the lead in establishing top-MPV segment of the market advantage . From the general state of the luxury brand competition point of view, which also belongs to a coup Lexus.
to discuss the topic of a lot of people concerned about the increase, in fact, has little significance. More than one million yuan within the price range, the consumer sector has been part of a very small part of the people, not a regular consumer behavior. Increase behavior in this area, so that the brand image may suffer losses, but more critical is that the current situation Lexus LM has no social business card attribute, which means no increase potential.