In 2018 the automotive market experienced a shock after the 2019 domestic auto market has not been significantly warmer. New energy vehicles facing the trend avalanche, the major car firms also make a positive response, for some giant companies, although it is in the process of transition, they have enough experience and mature system To be done. But the face of high financial pressure, they also began to seek a partnership, in order to quickly promote the new energy products, plans to achieve complementary advantages, resource sharing, and technology exchange and other advantages.
a joint venture company established
January 8, Zhejiang Geely Holding Group and Mercedes – Benz AG announced: approved by the relevant regulatory authorities, the two sides set up a joint venture quot global smart brand ; Chi motor car Co. quot; (smart automobile Co., Ltd.) was established, joint operations and promote the transformation and upgrading of the smart brand on a global scale.
Joint venture registered capital of 5.4 billion yuan, the two sides will each invest 2.7 billion yuan, mainly to obtain the corresponding shares of the Mercedes-Benz brand with smart investment form. The two sides will achieve synergy in the field of research and development, manufacturing and supply chain, we are committed to smart to build a leading global provider of high-end electric Smart car brand. Joint venture company with global headquarters in China Ningbo Hangzhou Bay New Area, set up marketing centers in China and Germany.
At the same time, by six members of the joint venture board of directors composed of the two sides each appoint three. Geely Holding representatives of Geely Holding Group Chairman Li Shufu, president of Geely Holding Group, Geely Automobile Group CEO, president Conghui, Geely Holding Group Executive Vice President and CFO Donghui composition. Daimler party on behalf of the members of the Board of Daimler AG, responsible for Greater China’s Tang Shikai (Hubertus Troska), Daimler AG board member, Mercedes – Benz AG board member responsible for sales and marketing the Bei Sige (Britta Seeger), and a board member of Daimler AG, Mercedes – Benz AG Board of Directors to, Responsible for Group R & D and Mercedes – Benz passenger cars developed by Marcus middot; Schaefer (Markus Schauml; fer) components.
It is reported that the new generation electric smart will be Mercedes-Benz’s global design department responsible for the design, while Geely Holding global R & D center is responsible for project development, together to create auspicious and Mercedes-Benz joint venture products, at the same time, the new models will be new in China factory production is expected to begin in 2022 on the market and sold worldwide. According to the new models of development planning, smart future product lineup will be extended to the compact segment rapid growth.
to seek new breakthroughs
We all know that the current Mercedes-Benz in the country, including Teng potential, and a number of joint venture Beijing Benz, Mercedes-Benz this time in cooperation with Geely, showed once again the two sides breakthrough in the field of electric vehicles for new energy and confidence in the product. It can be said that one of cooperation, not only saved the continuation of the smart brand fuel vehicles life. At the same time, also help Geely Automobile has been greatly improved in the future in the field of global production visibility and technology.
At the same time, Mercedes-Benz and Geely cooperation, not only the smart brand achieved a transition to electrification, you can also solve the financial pressure on the Mercedes-Benz. Cooperation with Geely Automobile, the cost of research and development costs can be reduced by the new platform, but also to bring new products and incremental sales channel development. Mercedes once again shows the determination of the new energy vehicles for future electrification.
and Zhejiang Geely Holding Group Chairman Li Shufu said: quot; field advantage will Geely Holding R & D, manufacturing, supply chain and to deep understanding of the Chinese market into the joint venture company, to promote bilateral synergies on the basis of equality and mutual benefit to promote the smart brand, intelligent direction the transition to electric, to achieve smart car commercial success in the global market. quot;
At present, in the automotive market sector, a number of giant companies chose to do with the way and create more competitive products. In fact, as early as 2013 Daimler and BYD will be a partnership, Teng potential brand was born, and the production model. Last year, Great Wall Motor and BMW has teamed up, Signed a joint venture contract. In addition, the depth of cooperation by the two sides will further expand electrification strategy of both companies, as the process of globalization and new energy development plan, to lay a solid foundation.
As can be seen, the face of complex new energy vehicle market, whether it is a joint venture brand or luxury brands, have chosen to seek win-win cooperation model to new progress, in order to achieve the risk to minimum, aim to maximize the benefits. And this joint venture, can effectively complement win-win situation, its new joint venture can also take advantage of existing technology platform and Geely Benz, accelerate the transformation and upgrading of the brand.