2019 car sales performance has not been very satisfactory, the major car firms face increasingly tough environment, by the Federation data show 2019, China’s total sales of passenger cars narrowly about 20,697,600, down 7.4 percentage year on year, there has been only positive growth in June, which is also inseparable from the country’s six inventory destocking.
and this one, affected by the overall market impact of consumer upgrades, luxury car prices, ultra-running brand in 2019 actually sales performance is relatively rosy. 2019 Lamborghini Global deliveries reached 8,205 units, or 43%, of which China market contributed sales of 770 units.
for nine consecutive years to maintain sales in positive growth
from the Lamborghini released data, the Lamborghini in the 2019 fiscal year continued to maintain strong growth global deliveries increased from 5,750 units to 8,205 units, or 43%, achieved 9 consecutive years of positive sales growth, refresh the historical sales record again.
means that in two years, Lamborghini sales growth achieved over double.
China market has become the world’s second largest market for Lamborghini, sales reached 770 units in 2019, just one year, we achieved double the growth in sales in 2018, Lamborghini cumulative sales in the Chinese market of 342 vehicles.
other markets, the US market with sales of 2,374 units of data continue to be the world’s largest single market, the UK new car market sold 658 units, 641 units sold in Japan, Germany sold 562 units sold in the Middle East 387 Taiwan, Canada sold 376 units, 370 units sold in Italy, the major markets are very significant sales increases.
terms of styling, the arrival of Lamborghini’s first SUV model Urus made 2019 sales Lamborghini tremendous contributions in 2019 to sell new vehicles 4,962 units, or up to 182%, in addition, Aventador product line deliveries to 1,104 Taiwan, Huracaacute; n EVO sold a total of 2,139 units.
Urus launch is key to sales growth in the
from the Lamborghini sales performance in 2019’s point of view, SUV models Urus contributed to Lamborghini over half of sales, selling and Urus, in fact, there are many reasons.
From the current consumer choice global market point of view, SUV models is still not low heat, Lamborghini Urus launch did earlier occupied quot; ultra-running SUVquot; this market, coupled with today’s younger oriented, sports-oriented background, on this very unique in the sense of movement and personalized Lamborghini has become even more vulnerable consumers.
in the price level, in the sale of Lamborghini models, the Lamborghini Urus is priced relatively lower, which also further down the barriers to entry Lamborghini, which is also more consumers will look to put a big factor in the Lamborghini Urus.
In the vehicle planning, except for 3 models currently sold, Lamborghini official has now confirmed Aventador series and Huracan series of next-generation models will use a hybrid system, and the 2020 Lamborghini biggest surprise , in fact, will be launched in the third quarter of Urus upgrade.
written in the last
With the upgrade of the consumer market, luxury car prices and corporate performance super sports car in 2019, in fact, become very Aspect, pioneered in competing products brands SUV models, but also to Lamborghini occupied the market as soon as possible. In the future, with the upgrade facelift hybrid models and launch the best-selling model Urus, Lamborghini’s market performance is also very worth seeing.