2019 passed the full year auto market, China’s overall auto market last year still showed a year on year decline in the state of affairs, from business Department estimated point of view, China’s auto sales in 2019, or about 26 million units, down about 7 to 8 percentage percentage, and last year, the decline was 2.8 percentage automobile market.
In other words, we are facing the automobile market environment has become increasingly severe, and under the winter, 2019’s auto market is also showing two sides, through continuous adjustment of those car companies, ushered in the latter half of the sales success better, but equally there are some car prices, it becomes more and more humble, even embarked quot; bankruptcy quot; road. Among these, Haima Motor has been in the cusp of public opinion.
More recently, the hippocampus car announced the launch of new models, and the latest news from the point of view, the hippocampus car also accelerated the pace to India market, and that this would be the last fight hippocampus car it?
to enter the overseas market, to accelerate the introduction of models,
Not long ago, the hippocampus car in transition to set up research office , but this transformation is not the so-called quot; exit the automotive sector quot ;, address this issue, Haima Motor official specially made a detailed explanation: First, policy taking advantage of the free trade port in Hainan, exploration and research transition to export-oriented enterprises; Second, the hippocampus car to explore the study (energy saving and intelligent network linking) the transition from the traditional automobile fuel vehicles in the high-tech products.
quot; transformation quot; word, this is a new policy that you want to break out of the hippocampus has repeatedly failed to take the car, and the latest action from the hippocampus car view, this transition is also divided into two sections, First, it will introduce more new products, the second is the sales target is not limited to an increasingly competitive domestic market.
According to foreign media reports, Haima Motor Co. spokesman has said that the hippocampus car has to be sure to enter the Indian car market, and has been negotiating with the local government and parts manufacturers, and to develop its plans for the Indian market . In addition, the hippocampus car will be in 2020, the Indian autoDebut at the fair.
Of course, the hippocampus car and did not give up the domestic market, in 2020, Haima Motor will launch a new MPV models, continue to force removal of the design, the new car will be powered by a more reliable 1.6T + 6AT total power into, in terms of linking the intelligent network will usher in a good performance, and to focus on before the main SUV, the car compared to the hippocampus, which is an adjustment models of the product line.
will be the last fight?
this year, the hippocampus car was broke frequently delisting, bankruptcy rumors, although the official continued rumor, but the situation hippocampus car it was tough to be sure, in 2016 the hippocampus car sales exceeded 210,000, will go from a downhill in 2017 the percentage of sales fell 35.13, 51.88 percentage decline again in 2018, 2019 sales could be close to the same cut.
terms of market capitalization, by the decline in sales, performance loss and other factors, Haima Motor is trading shares of listed companies to implement quot; delisting risk warning quot ;, Haima Automobile stocks also by the name quot; hippocampus vehicle quot; quot changed ; * ST hippocampus quot ;. Haima Motor visible though quot; Paul Shell successful quot ;, but the pressure is still great, and the status quo recession.
Not long ago, Changan, Great Wall Motor have pledged to open up overseas markets, and focusing on force the Indian market, it is undeniable, so more cost-effective Chinese car brand to go and occupy the major market share of Suzuki, Hyundai, Tata competitive, highly cost-effective Chinese brands still have a chance.
And do not forget, because of labor costs, the Chinese brand to enter India but also further reduce costs, and is currently in the Indian market as the main force compared to small cars, high-profile, large space, the price is not high how much out of the Chinese car brand is likely to be a good choice.
under
Of course, in these premises, the Indian car market, sales continued to rise also one of the important factors in the global automotive market showed a downward background, sales of the Indian market is still not a small increase, while India following the market is likely to become China and North AmericaThe world’s third largest automobile consumer market.
In summary, if the hippocampus car can catch this wave of opportunity, allow consumers to pay for the introduction of models in the Indian market, then this would be a way Quxianjiuguo not, of course, in the domestic market, Haima Motor also for market demand for the introduction of a MPV model, the automobile market from the current point of view, this level of MPV models there is also a good market, but will depend on the overall performance of the hippocampus 7X.
written in the last
It can be said that this transformation hippocampus car can indeed be seen as the last fight, product level change Haima Motor has become the hippocampus car can once again open the domestic market the key to actively deploy the Indian market, may become a turning point in the hippocampus car.