According to data by the Federation show that in 2019 total sales of passenger cars narrowly about 20,697,600, down 7.4 percentage increase compared to 2018 decline.
with the overall auto market showed obvious contrast, luxury brands, especially first-line luxury brand market, but it is a festive scene, BBA sales rose across the board, both broke into China sales record since.
However, although the “Three Kingdoms” trend has been formed, but the form has been changed.
Once the “millennium,” BMW’s first win; Mercedes-Benz defending failure, the runner-up; and the Audi handed over 688,888 sales this beautiful data, but to get rid of not “bottom” of fate.
then this year’s “Three Kingdoms” Why is this will eventually result? Here is everyone 11 years.
First, BMW (including MINI)
2019 annual sales: 723,680 vehicles
year increase: 13.1 percentage
single-brand sales: 691,002 vehicles
in In August last year, “BMW X3 won by the first half, the second half can rely on the new 3 Series Yiqijuechen it? | Poly theory “in one article, car or poly monarch had predicted would win the 2019 BMW luxury brand sales crown.
now look at it not only won the sales crown the Chinese market in the United States is also selling luxury brand.
and this year it is possible to get on the BMW domestic champion, the greatest contribution Speaking after the country isProduction X3, which is delivered over 120,000 in 2019, BMW sales growth is the main driving force.
At the same time, X1 and 5 assists department is also very important, both were contributed 96,000 and 173,000, which are listed luxury brand compact SUV and in the large car class champion.
just prior to guess some access is played 3 based somewhat unsatisfactory, which annual sales of around 13 million, a slight decline compared with 2018.
which for years in the upgrading of influence “blank period”, but the new 3 Series product strength has also been a lot of questions, a lot of people think that their handling characteristics compared to the old models fall further, but comfort has not significantly improved.
Although with the increasing improvement and discount rate for each vehicle configuration, the current 3 Series has been able to achieve monthly sales breaking million level, but its naked from the sale of vehicles prices have dropped to 26-27 million, it has been lower than the cash generation 2014 Mercedes-Benz C-class (naked car starting price of 28-29 million).
As the BBA 3 Series midsize sedan in the first generation, and this does not seem to start What good sign ……
is more surprising thing is, MINI brand’s performance is quite good, in the Chinese market last year delivered approximately 32,700 new vehicles, an increase of percentage of 11.3.
and in the end of November last year, BMW’s joint venture with Great Wall beam car project has officially started, the future development of the MINI brand of pure electric vehicles.
Domestic MINI Although unlikely to be the main future sales, but with the unique personality of the design and a high level of control, or the Chinese market, BMW will add a pen is not the sameColor.
Second, Mercedes (including Smart)
2019 annual sales: 702,088 vehicles
year growth: 4 percentage
single-brand sales: 693,443 vehicles
near Mercedes-Benz two years seems not at peace, 2018 due to “cruise control failure event” has ignited, 2019, and because “the female owner of a new car spill” boarded the major news headlines.
but sales of negative news does not seem to have much impact on the Mercedes-Benz, last September, cumulative sales in October was even close to BMW.
but for the Smart brand dragged slightly lower after errands, 2019, the domestic luxury brand sales crown and perhaps suspense.
After all, according to a single watch brand, Mercedes-Benz or BMW beyond the more than 2,000 vehicles, while Mercedes-Benz sales in 2019, compared to 2015 has doubled.
It should be noted that, in recent years, the Mercedes-Benz sales rose largely benefit this generation family in the successful design, but with the increasing popularity of family design the next generation of Mercedes-Benz’s sales growth has been declining (single 2017 Mercedes-Benz brand sales increased by 25.9 percentage in 2018 was 11.1 percentage in 2019 was 6.2 percentage).
and with the replacement of competitive products, the competitiveness of Mercedes-Benz vehicles and not in previous years, the price has been relatively strong in the end finally appeared loose.
GLC-L, C class, E class appears like main models are notThe same level of concession, the threshold of the E-Class offer even came to around 36 million, the level of sales than the first BMW 5 Series low of nearly 15,000 yuan.
preferential rate of increase, seems to represent this generation Mercedes-Benz product is no longer so confident.
indicates the next interior Benz S class family design replacement long exposure spy, resembles Tesla control screen design and the generation of far the through dual stunning.
Moreover, has gradually modified models used in the “triangle eye” The new design has also been a lot of Tucao, presumably, future Mercedes-Benz models of the main replacement may difficult to replicate the success of cash.
but relatively easy way that Mercedes-Benz is starting to tap the market segments for each model, For example, positioning the compact-class SUV, equipped with 1.3T + 7DCT, but it has a seven-level layout of GLB was available by the end of last year, or will become the new Mercedes-Benz 2020 increments, the future perhaps there will be more such “not take the unusual way, “the birth of the Mercedes-Benz models.
and in the field of new energy, electric Mercedes-Benz EQC the first to achieve domestic price, although not close to the people, but it is “the first man-made luxury brand in . ”
In addition Mercedes-Benz also recently established the Smart brand and Geely global joint venture will focus on Smart brand electric car production.
and this initiative of BMW cars and light Great Wall project somewhat the same purpose, but the latter plant has commenced, Mercedes-Benz seems to be a step slow.
Third, the Audi
2019 sales: 688,888 vehicles
an increase: 4.2 percentage
In the first-line luxury brands , the Audi is the first to announce 2019 sales, quite unlucky number seems to indicate the new year there will be a better sign.
2019 Audi only, giving the impression has gradually embarked on a “downhill”, not only in domestic sales last place in the BBA, US sales also lined up luxury brands fourth, the gap between the third 名雷克萨斯 sales of more than 70,000.
Closer to home, according to official data show that domestic sales of the Audi 2019, the largest contribution to the three models followed A4L, Q5L and A6L, respectively contributed 168,473 units, 138,970 units and 131,185 vehicles sold, Audi total accounted for 63.7 percentage of total sales.
but Know, three cars and the largest in the corresponding level, the discount rate of, A4L 22 Wanduo from the sale, Q5L about 30 million, or A6L concessions as long as more than 330,000 ……
three main models of the car naked from the sale price than Mercedes-Benz, BMW of low-level models with more than $ 20,000, A4L threshold is dropped to the second-tier luxury brand with an approximate price.
Actually speaking, in addition to market earlier than A4L, Q5L A6L and 2018 are listed.
and Q5L is the luxury brand’s first longer wheelbase SUV, A6L the continuation the A8L virtual cockpit, with a rich sense of science and technology of three-screen design, do not say people do not love the large space, do not love the sense of technology yet?
clearly not the case, just in front of the luxury Mercedes-Benz and BMW sport, Audi the so-called sense of technology from the personality is concerned, it did not reach the height of the front two.
Just look at itself models, Q5L and A4L interior atmosphere seems to remain at the level of the previous generation, there is a big gap with rivals.
▲ Audi Q5L Interior
A6L Although put on the latest the family interior design, but apparently still less than the Mercedes-Benz E-linked pair of screen color ambient lighting +64 luxury, BMW 5 Series is found between comfort and sports a near-perfect balance. Power from the product point of view, three main models of Audi seems to have stood in a weak position, which should also lead to the biggest reason when strong pre-sales not to mention the price up.
fairly good news is that, after the discount rate is gradually increased, Audi’s sales have been improvement.
A6L in December are 18,458 more cars of the Audi brand set a single-vehicle monthly sales record, while the Audi 2019 total sales also achieved a slight increase of 4.2 percent , indicating how many Audi still has a certain status in the minds of Chinese consumers.
However, in the long run if the two models at all levels of the terminal price consistently lower than BMW or Mercedes-Benz and Audi brand will result after less than this for future models of the new generation and the introduction of new models are negative factors.
Interior ▲ Audi A6L
Notably, SAIC Audi has been a virtual certainty, the first model A7L upcoming production this year, the second paragraph of the domestic models are rumored to A1.
To be sure, the subsequent Audi’s domestic models will be more and more.With Audi and FAW-Volkswagen and SAIC together and force the Audi, I believe in the future of “Three battle”, the Audi hope to achieve new breakthroughs.
car poly Summary
[123 ] more interesting is that BMW recently announced that its 2019 global sales reached 2.52 million, for 16 consecutive years ranked first premium car manufacturer in the world; almost the same time, Mercedes-Benz announced that global sales reached 2,339,562 units, the fourth consecutive year the removal of the global luxury car brand annual sales crown.
how there will be two champions?
car poly Jun fine after study found that BMW claims is the first “group” level, sales include sales of BMW, MINI and Rolls-Royce, Mercedes-Benz is in the “brand” level, only the Mercedes – Benz brand.
Even more interesting is the recent foreign media exposed, BMW sales suspicion of fraud is under investigation related to the US regulatory authorities, if the behavior is verified, BMW will likely face heavy fines.
Could it be that BMW’s sales may have water?
In order to avoid this manuscript, “White wrote,” car terminal poly king and got the maximum number of BBA 2019, but the result was some “surprise.”
single-brand sales are listed in the table, compared to the official published data found :
in fact sales presence “water” is not a BMW, but at the last Audi, which number more than 2000 insurance on the terminal less than the published data.
while BMW’s sales not only no water, and even “hidden”The more than 25,000 sales, Mercedes-Benz is “possession” of nearly 10,000 sales.
But look at it this way, BMW is actually in the country should be “group” and “brand” class champion, perhaps in order to leave Mercedes face before deliberately let out a “single brand sales crown”?
BMW “possession” which more than 25,000 sales, it seems that also means that in 2020, its sales have been a step ahead.