“only after low tide who is naked swimming “as the primary status of the automotive industry in recent years, although there are some car prices among recede with the tide gradually dissipate, but more than that was that strong brands are more and more strength and new understanding of consumers be trusted. FAW Toyota, this is one of the most dazzling winter plum.
FAW Toyota since its inception in 2003, experienced a period of product introductions, reputation brewing and market sublimation later, the new Japanese joint venture brands two years after the sales will reach 10 million units, while in the occasion of the fifth anniversary of the establishment of the brand, this figure is tenfold, the cumulative sales exceeded 1 million. Since then, FAW Toyota in China market, with almost one million sales growth rate, in order to achieve effective and influential brand double harvest.
Despite the downward trend in the domestic car market now in vogue, but FAW Toyota in the last year and an increase of 2 percent, outperforming the broader market by 11 percentage points, total annual sales exceeded 700,000. So in this fierce market environment, FAW Toyota in the end is how from 0-100000, and then to 7,000,000 from 1,000,000, further and further away the more stronger for it? Next we will have a Feng, product quality, service quality, new energy and other aspects of resolution.
TNGA architecture is not aggressive, high-quality and reliable value
First, from the point of view of product quality Toyota, FAW Toyota in the new millennium has been able to get such a beautiful market reputation, the most critical is the blessing TNGA architecture.
The architecture by adjusting the position of the seat position and powertrain, body weight so that the ratio became more balanced, more stable and less the body center of gravity is no doubt in order to bring more confidence driving experience. Of course, TNGA addition to adjusting the layout of the vehicle, the car has been the Japanese economyGene, resulting in the new architecture is a good inheritance, by raising the engine thermal efficiency mode, thereby further reducing the cost of travel of the user.
However TNGA architecture of the most highlights of the Department, or its standard models for each of the “Toyota Chi-line security system”, which is the FAW Toyota able to “stable” putting the word one of the most important reasons. FAW Toyota knew, market reputation will not give you the opportunity to trial and error, every car is to the future of the chips, so the only “stable” putting the word, to go further. This might explain why even in the “winter period”, FAW Toyota was still able to get the trust of many consumers, after all, only stable product quality, in order for a brand to go nice and far.
2019, after the FAW Toyota continue to improve and standardize the layout TNGA architecture products in the market to get a picture of the order is a good prove. In which the implementation of specific models of view, Corolla, Avalon and RAV4 have gained quite a good performance in their respective market segments.
2019 Asian dragon as a abundance of new listings flagship sedan, the arrival of the car not only filled the FAW Toyota, in the high-end market gaps, and which last year sold a total of 62,329. During Although Avalon has also received consumers questioned, but the last two months of 2019 breakthrough in 9000 sales point of view, there is indeed FAW Toyota car, into the quality of the B-class car market, offers enormous thrust.
In addition to the new car market outside the eye-catching, a Feng’s classic products, under the blessing TNGA architecture, the same glow different colors . After the facelift Corolla with monthly sales of 40,000 results, with sales of FAW Toyota continued as the play, and according to FAW Toyota official revealed that the car in 2019 sold a total of 357,798, excellent market reputation and excellent product Corolla became the evergreen quality make this segment of the market.
As for the RAV4 SUV segment to usher in a new upgrade, 19 October a new generation RAV4, just listed soon sold 34,985, more youthful appearance and more dynamic driving experience so that the new car is no longer a one size fits all previous models, coupled with the current new RAV4 is still in the “dividend period.” So the next car is still huge room for improvement.
QDR brand gene, details consistent
Also want to create a safe and reliable product quality, but also to achieve excellent control from the production source, which is strict compliance with FAW Toyota, Toyota brand quality that best represents the quality and reliability of enterprise gene shy; shy; – QDR, QDR is the so-called high-quality (quality), high reliability sex (durability) as well as high durability (Reliability). Take the test vehicle, the strict quality requirements, so that each new car before you actually go through rigorous market-oriented wading test, high and low temperature test, test radio disturbance and poor road durability testing assessment.
Of course, it is in this production car production concept, Toyota also won the trust of users, also received authority approval. For six consecutive years to become a global automotive brand value ranked first, and in 2019, FAW Toyota also won the Toyota global quality audits “zero defect” the highest rating. For this reason, no doubt, is the FAW Toyota day for ten years, carefully adhere to the concept of the return of “customer first, quality first”.
new energy to break expansion of soil, dependent TNGA higher achievement
Furthermore with the the continuous trend of promoting new energy automobile market, if the FAW Toyota vehicle fuel performance in the field, is to consolidate the position, then in the new energy field, you can use to open up territory to describe.
Toyota as the world’s first commercialization of the HEVCar prices, the new brand in the energy sector can be said to pay a long-term effort, after all, for a core in terms of economic stability Japanese brands, its performance is its new energy vehicles must withstand PHEV plug-in hybrid, HEV oil hybrid electric fields and certainly more fuel cells.
FAW Toyota to expand the soil to break in the new energy field, in TNGA architecture dependence, indeed provide users with a satisfactory respondents. In 2019, FAW Toyota Corolla on the introduction of new energy version, double engine + plug-in hybrid car models to make good out of the shackles of the battery capacity and charging pile, and distribution of both power smart way to improve At the same time power output, but also good protection of the fuel economy of new cars.
For this reason, FAW Toyota Corolla new version of the model energy from dual engine oil to the dual electric hybrid engine plug-in hybrid + upgrade , compared with Toyota’s gasoline-electric hybrid drive THS, achieving a more power output and more assured of mileage. And for this attachment to TNGA architecture, so Toyota’s new energy to achieve a higher value achievement.
“To really extreme” is the best marketing tool
In addition to product quality and service quality have guarantee, the FAW Toyota constantly grinding on the concept of brand management , it is also one of the main points of its own outstanding performance. FAW Toyota’s fifth anniversary on Thanksgiving night released by observing the new brand slogan “To really extreme,” we are not difficult to find. Its so-called “true” is the brand for consumers to listen to the real needs of sincere and truly implemented, but “very” represents the more extreme products FAW Toyota users, services and experiences. Of course, this is precisely reflect Toyota FAW Toyota adhere to “run rings” concept,
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in recent years, as the domestic auto market continues to mature, it is not so much the performance of the automobile market of the winter period, it would be better to say domestic users increasingly understand the car, and consumers increasingly pay attention to when buying goods brand value integration and penetration, they will choose high-quality,Excellent service and a good product experience. The FAW Toyota consumer-centric business philosophy, excellent product strength, does provide consumers with a more hassle free car experience, which not only represents the ultimate pursuit at the Toyota QDR philosophy, but also means that in the future on the market, FAW Toyota will set off a new upsurge of popular brands.