to look at the automobile market, has always been a mainstream sedan, MPV family planning policy after the slowdown began to hot, SUV is deeply loved the people.
either hatchback or sedan models, even in recent years increasingly fiery crossover, the owners have a large number of loyal fans.
but it seems that there is a model, long-term are lukewarm state. Relying on a handful of diehard hard guarding final dignity, or it may have already been forgotten by the world, it was eliminated by the market. This model is what the fans call “crock” wagon.
refers to “crock”, many people can not help but think of the Audi RS6 Avant such mob suit, such feelings Volkswagen R36 model, the Volvo V60 or so male and so warm home. Many of my friends mention these wagon, will relish the excitement was palpable.
but really when they own a car, how many people to choose crock it? Ultimately make a compromise to mainstream models, after all, crock in the country but that is only synonymous with feelings.
▎SUV, MPV gradually adored
SUV both larger space, but also has a good by sex; MPV is has a more comfortable and spacious seating environment, but also has a dignified, appearance of the atmosphere; and crock relatively sedan, also has a good storage space, but compared to the first two, there is no advantage.
In the face of domestic traffic is worse and more people care about space, crock handling advantages are overshadowed, so more people resolutely chose the first two.
Therefore, SUV and MPV wagon in naturally becameChang domestic market selling obstacles.
Since the second half of 2019, SUV and MPV sales overall uptrend.
In contrast, SUV more popular, its monthly sales were MPV several times, and did not see a slowdown trend.
and MPV national monthly sales from July to October are rising month by month. October sales growth decline, sales slightly higher than in September. November saw a decline, but sales are only slightly lower. Overall, MPV market is still stable.
winter automobile, SUV and MPV sales was able to buck the trend, consumers can see these two models is love.
on the November data, the sales of SUV and MPV models accounted for all half of the sum of sales, other than vehicles including a wide variety of styles.
market is relatively fixed, SUV and MPV sales volume, and sales of other models will naturally be affected. While sales jar model in the “other models” also drop in the bucket, so the crock sales slump also has such a reason.
▎ crock rare favor
The first two have to eat and drink in the domestic market, while the station wagon the situation was different.
not see the major sales list perennial wagon trace do not say, could see the daily street a crock is very difficult.
It is understood that the parties to the channel, the current 4S store jar in a substantial discount, car poly-chun, specifically and in-storePeople “exchange” a lot, it can be considered a real hammer.
such as Volvo V90CC, the car guide price of 43.79-55.29 million, as has been the downturn in sales, given the current discount store is also more attractive. Naked
as 2020 models Cross Country T5 AWD version Zhiyuan, given preliminary sales prices of 380,000, and there is room for compromise. For the time being by 380,000 naked prices were, we had nearly 60,000 discount. In addition, support interest-free loans, but also to send decoration, maintenance, etc. send.
such a preferential down, really impressive. To know new listing V60 340 000 naked prices also started, this is V90CC T5, all imports of identity, 2.0T high-power engine, double-wishbone front, multi-link rear suspension combination, and are equipped with full-time four-wheel drive system . It can be said to experience romantic with you, around the ends of the earth all-around models.
Even so, sales are still dismal. Sales of words, this car did not sell well, and more time in a single month has only sell five or six units. Store rarely in cars, set vehicles need to wait for two months.
such a price, or not sell, but even the “real incense” law also save not it. The car is a good car, maybe just come to the wrong market.
▎ applauded not selling
Many consumers buy a car before crock variety of good friends, depending on the tiles tank for the Dream Car, but when buying a car is very honest, decisive start with the mainstream models.
even diehard crock all of this, let alone the majority of people, so lonely jar doomed.
long-term sales dismal, crock is not okay? Car poly Jun think the reason is as follows:
1, and there is no domestic consumption crock culture models, this car and consumer habits have a certain relationship.
the jar has a slender figure models, lying lower than SUV shape. So imagine crock of car environment, foreign seaside city, sunny weekend, carrying the family, filled with surfboard, high-speed ride through the sparsely populated road to the seaside resort.
In most of these domestic friends seem superfluous, people care more about the huge body, spacious, comfortable chassis.
Thus, the advantages of the jar is not required for domestic consumers.
2, various domestic and consumer preferences.
Americans prefer pickup trucks, according to statistics, the three best-selling American car of the year 2019, the first two are the pickup; Europeans may prefer hatchback and wagon; and a soft spot for most domestic consumers sedan, and SUV.
In one aspect different from the preferences of different needs, on the other hand it may come Aesthetic aesthetic here is not born, but the growth of the environment as a result, some models more, see accustomed to a standard they regarded as aesthetic.
3, diversity, mainstream models hit the market.
also mentioned above, SUV, MPV shocks, the market size will not change much, it is difficult to leave a place wagon.
4, crock vehicle cost is not high.
influence the market price has always been immeasurable, and crock cars had never had a higher price. For example, in the sale of FAW – Volkswagen Audi A4L 40TFSI price range of 30.08-36.28 million, or offer complete bare car price range of 24.36-29.39 million.
imported 2020 Audi A4 Avant same 40TFSI, the price range of 34.18-36.88 million. A4L 40TFSI starting price than the domestic version of the sedan nearly 100,000 more expensive, for most consumers, the so-called feelings are not worth the price.
car poly Summary [123 ]
on the wagon, has been fraught with controversy.
car poly Jun believes that all the controversy there is one-sidedness. Imagine if one day the station wagon can also be made in China, the price can equal footing and sedan models, that time there will be so much controversy and Tucao it? In the face of price, the market is always relatively objective. (Of course V90CC exception, especially after the listing V60, V90 is the proportions of the body feel more drag, designers have to back pot)
So the question is, if the tile tank level price range and mainstream models with less, how would you choose?