in Jin Yong’s rivers and lakes, there are many top martial arts masters, the uncontested top dog, sweeping monk, A Qing, Xiao Feng, Ouyang Feng …… these true masters often is not familiar with how many martial arts, weapons will be much like, but in that one body power, pure martial got to reach a sword scared Red, a type of broken one thousand strokes such Transformation! Rivers and lakes
in the car, it is also true! Today’s auto market is undergoing unprecedented change, consumption upgrade, the new four modernizations struck, whether it is Chinese brands or joint venture brands, are facing a new round of opportunities and challenges, then, we can stand firm and steady forward the brand is the real strong new era.
as Guangzhou Honda, in 2019, the automobile market stumble endlessly, Honda was still able to grow all the way to buck the trend, the annual total sales of 770,884 vehicles, an increase of 4.0 percentage for the first echelon of the industry performance leader in the automobile market . It’s the first master – the tenth generation Honda Accord is all the way through the clutter Kuangxiao 223,706 vehicles, an increase of 26.6 percentage, ranking senior car sales champion. Honda’s Accord as the embodiment of “innovation” and the spirit of the world’s leading technology, continue to create new value, to enter the Chinese market for 21 years, the harvest over 2.4 million users love. So, the Accord is how to develop its “magic”, windy car arena it?
deep internal strength
technology as the first trump card is the key driving force
for the martial arts master, the internal strength equivalent to the base, only to lay base, in order to improve their limit. Like beating dragon 18 palms, six pulse Excalibur, Huoyan Dao, the passage of time, we need a very strong internal force can play stronger.
rivers and lakes in the car, the brand, “Strength” often determines how far it can go in the future, to have the kind of explosive. In the domestic automobile market, Honda can always lead the market, the biggest reason is the Honda attaches great importance to “internal strength” practice, to enter the Chinese market for 21 years, Honda continues to start in terms of quality, technology, management, etc., to enhance their operational effectiveness, by leading-edge technology to create a more “advanced” car experience for consumers.
2019, automobile cold tenFoot, many car brands selected by the price for the market, with the difference is that Honda continues to repair deep “Strength”, a large number of imported Honda’s leading technology, equipped SPORT TURBO + SPORTHYBRID trump the power system in the tenth generation Accord models on star formation the core product of “internal forces.” Moving age overwhelming “T”, the tenth generation accord SPORT TURBO system is technically remains the strongest peers, it is “low-inertia high response turbo”, “double intake and exhaust VTC technology” and “cylinder synonymous in the direct-injection “and other technologies, to match Honda developed a new generation of LL-CVT continuously variable transmission, while improving fuel economy, to achieve a more sensitive response speed, having swept the same level opponents skill.
In addition, the third generation of the world’s leading i-MMD hybrid system as Honda “unique cheats”, also mounted in the tenth generation Accord sharp middot; hybrid the models in the last year, the success of this engine won the 2020 Ward ten Best engines awards. I-MMD in the third generation hybrid system, the engine is much improved thermal efficiency percentage increased from 38.9 to 40.6 percentage second generation, the compression ratio from 13: 1 increasing to 13.5: 1, the peak torque speed reduced from 4000rpm 3500rpm. Thus come most immediate benefit is the tenth generation Accord sharp middot; hybrid vehicles with better fuel economy.
leading technology and super-excellent performance, the tenth generation Accord sharp middot; hybrid has been a high-class car market in hybrid version of the best-selling car last year, the car the annual total sales of 42,102 units, up 125 percentage surged, always occupy senior hybrid market NO.1. It is worth mentioning that the tenth generation Accord sharp middot; hybrid also won the 2019 CCPC contest midsize sedan hybrid champion.
transform the moves
young new ideas embrace a new era of
internal strength is important, but to master, often moves respect. In the Swordsman, Linghu internal forces lost, but he was studying the moves, with the Magic and a master class war, world martial arts but not fast breaking argument is resulting.
A few days ago, by the Federation released retail sales data show that domestic senior car market, an increase of 4 percentage 2018, an increase of 3 percentage again in 2019, becoming the only market segment in 2019 a growth. It is, therefore, high-class car market has become the major car brands battleground, the level of competition almost “close combat.” Under such market conditions, Honda transformation initiative “moves”, aimed at young consumers of new demand, timely adjustment of product and marketing to new consumer trends youthful attitude and a new era of close integration.
First, in the vehicle design, Honda has changed the traditional high-class cars moderation of temperament, into the more fashionable elements and motion elements in the tenth generation Accord design, front wings style LED headlamps, slender nose styling, sporty fastback styling and sleek body lines, can young people around the corner.
In addition, in order to meet young people’s “taste”, Honda Accord in the tenth generation is also equipped with a large number of “black technology”, for example, Honda SENSING Safety Extra somatosensory system, the first equipped with the MVC 360deg; panoramic image display, CTM rear view dynamic reminder system and PA automatic parking assist system with brake function, bring a full range of security protection for everyday driving. In addition, there is a powerful Internet capabilities Honda CONNECT wisdom guide the interconnected system.
In marketing, Honda is also in a more youthful way to communicate with the new consumer group outcomes emotional resonance. Last September and October, Guangzhou Honda has employed new marketing moves, in Guangzhou and Beijing to build high-end feast curious – “2019 Accord sharp middot; curious hybrid of the Night”, by concentrating the hybrid Accord owners of low-carbon environmental protection , sophisticated lifestyle, both to create a young, stylish, quality brand experience, as a contact so that more people feel the tenth generation Accord sharp middot; mixed use of car life of a unique “House” .
Of course, the wide rejuvenation strategy has also been recognized by the industry authority, released in 2019, Chinese third party car purchase intention results, Guangqi Honda younger corporate image and product brands get JDPowerThe influence of the fifth, up 4 compared with 2018. In addition, the data show, the Accord car users in the proportion of young users under the age of 35 up to 70 percentage, the data shows, the tenth generation Accord popular with young consumers.
the same feelings
pure quality won 2.4 million authorized users
Jin Yong’s novels, “Man” is the soul of Wu, Xia Tao is “his words letter will, which action must have promise will Cheng “spirit.
tenth generation Accord, as the rivers and lakes in the martial arts master car, the same “Man of the Road” to serve Chinese consumers, with the purest quality and reputation, won 2.4 million owners of recognition and trust + . In terms of quality, the tenth generation Accord has been taking the Seiko line, long, Accord Initial Quality Survey in major professional bodies, vehicle durability evaluation, customer satisfaction research, and other evaluation have received excellent results. In 2019, the tenth generation Accord in China Initial Quality Study in IQS, won first place in the evaluation of “high-end mid-sized car segment.” C-NCAP evaluation of the second batch of the year 2019, the tenth generation Accord once again won the C-NCAP five-star safety certification to prove Accord, as always, high-quality security strength. In addition, the Chinese auto finance rate hedge Research Council-cum-released “2019 third quarter automotive preservation rate ranks”, the Fit, Accord were ranked first list of each segment.
Moreover, in the service, the tenth generation Accord is stronger than competitors. With the new four modernizations upgrade the automotive industry and user needs, Honda launched a new service to create brand advocates –FUN LINK car to enjoy life, to build a new era of service 3.0. Among these, including “peace of mind trust”, “smart convenient”, “social networking”, “create a shared” four core concept, to enhance the standard dealership workshop operators by building a transparent shop system, green special shop upgrades, as well as open up online marketing and new service models under the line-to-door services, expand services and channel radius, the tenth generation Accord owners are able to enjoy more convenient and thoughtful service.
ghost brother’s notes: In high car market, experts gathered, Ashkenazi proud independence party, the Japanese pressing harder and harder, South Korea, the US Department followed, but regardless of steamHow car changing rivers and lakes, the tenth generation Accord has always been the most recognized new value benchmark, is a new trend leader. The difference is that with the opponent, Honda has been working to enhance each generation Accord product strength, enhance the value of product content. It is also why, the tenth generation Accord always glow with tremendous energy in a down market, senior auto market has become the purest of “first-class master.”