There are still two months, the Asian Dragon’s car also ushered in the time node of the last two anniversary, as the main combat of the Help FAW Toyota occupies the medium-sized car market, it is the identity of the golden key. Go to the domestic market. In fact, Asian dragon has always been facing the North American market. Although it is born in TNGA architecture like Camry, it is close to Camry, but also close to Lexus ES. This means that it will be more advantageous when you compete with Camry in China.
However, such a new car that has received much attention, it is close to two years, but there is no competitor in sales in sales, Camry, And the sales volume is only about 10,000, and it is in the same level of car. It is necessary to know that the front face Toyota logo is a best-selling pass. What is the reason why the Asian dragon does not serve in China?
The price is too high 
The month of Asian dragons is only 2.5L and 2.5L mixed models in the first half of the year, high The pricing and less models choose to make it difficult to accept the mass consumers, so the sales of the Asian Dragon is always maintained in thousands, it is difficult to break through, until the version 2.0 version, the more people accept , The situation has improved. However, the price of 19.98 million yuan is 20,000 yuan compared to Camry’s entry version, although it is more comprehensive in configuration, for consumers, the price is the primary factor affecting their car.
Asian Dragon configuration version price span is relatively large, the pricing is unreasonable, the most obvious example is 2.5L natural inhalation version, only Provide two model selection, which are priced of 208,800 yuan and 244,800 dollars. The difference is 36,000 yuan, which is indeed, and the top-bearing model is very rich, but it is undeniable that most consumers are It doesn’t need so many features, they will not pay for these additional configurations, but in contrast, Camry pricing is a lot of reasonable, 2.5L natural intake version is arranged threeModels, you can choose space for consumers.
In order to pull the price to the quality compromise
, it will be mentioned, and Asian dragon is located in North America in Camry. Between the Lexus ES, this decides that its price is also between the two. But in order to enter the country, in order to make it a piece with the mainstream joint venture, Toyota makes it in the starting price of 19.98 million yuan, you know that the price of Asia Long in the North American market is 35,000 US dollars, equivalent to RMB exceeding 22 Ten thousand yuan, this, the domestic version of Asian dragon will definitely conduct quot; decline quot;, according to the vehicle complaint website, the complaints about Asian dragon abounces are very common, including skylights, middle control stations, body, Door and window, etc., although this is not a failure affecting the stability of the vehicle, the frequent abnormal sound has a great impact on the car experience of the car in the car.
The appearance interior is different from the aesthetic beauty of the people
Due to the Asian dragon to play the North American market, the aesthetics of consumers in North America The habit of using the car is different from our oriental, so it has created a two-pole differentiated public opinion performance on the online appearance interior evaluation of Asian dragons. People who like people can’t do it. I feel that the big-area intake grill is very identified, and people who don’t like it are reserved for this intake grid. I think it is just a big big, the whole face is A SING consists, it does not understand other design at all, there is no beauty.
The interior is also the case, completely a beautiful design style, especially the air-conditioning panel and central touch of the central console position The screen area, there is no modification, let them be there, the visual effect is very awkward, and the car is flooded in the large area of plastic materials, directly reducing the whole car interior quality.
Summary
As the successor of the crown, the Asian dragon shoulder with an important responsibility of the revival of FAW Toyota medium, but from the above About model positioning, quality control, and thisIn terms of localization, Asian dragons don’t seem to have sufficient to make it explosions, and sit down with Camry.