B-Class can be said to be a criterion of the judgment car prices, “de B-Class was the world.” The B-Class is the various segments of the real car prices the field with the strength to speak. Class A high base, the market is relatively broad, can not determine who is who in the end is superior, but also by the cost of the show, many car companies can not use special skill in the A-class car. The C-Class has risen to luxury areas, many families can not afford the real strength is to be able to see the B-Class. This car has a Nissan “big sofa,” she said, why can always sold, but the Accord, Camry?
Prior to the B-car market is relatively fixed, lead magotan Passat, Camry, Accord and Teana followed. But since the past two years, various replacement car prices, the whole pattern is a bit messed up, public two-stepped down, the Japanese became the first echelon, but the members of the first echelon of the sounds of nature are always a bit on the lower end of meaning.
sales after the Accord and Camry generation is self-evident, with a good reputation and product strength, both monthly sales can be stabilized at around fifteen thousand. But the sounds of nature as the three inside the latest generation models, sold after updating but far less before updating. Since the end of the year 18 new generation Teana listed, sales on a linear trend of decline, at any rate before the sounds of nature can come up with broken million monthly report card, but now want to break the five thousand is not easy.
Teana situation, in fact, a lot of car prices in the transition process will encounter problems.
In fact, this generation of sounds of nature (Altima) and previous (Teana) positioned there are some differences. Prior to the Teana is more comfortable, fuel-efficient and luxurious as the positioning and selling points, and now the Altima, Nissan label which gives more science and technology, fashion and sports.
start with the technology and comfort, the sounds of nature like this generation lane departure warning, active brakes, 6 airbags and other active and passive safety as well as a variety of Black & readily available. Equipped with the sounds of nature on this 2.0T variable compression ratio engine performance, fuel economy and ride comfort performance is very good, plus the previous day yield on the sofa] [attainments, said Teana is Japanese B-Class cars in the top three ride experience the best is not excessive.
movement is also a lot of car prices in recent years, the positioning of its models. But this generation Teana manifested, more like a nondescript motion, or that we can not accept this positioning of the sounds of nature. After all, the sounds of nature gives the feeling of comfort has always been the flagship model, we have been called to move a large sofa, and are willing to buy Teana owners have always been valued by its comfort. Market younger are not false, but to know that any one of the sports car and comfort are completely detached, these two opposites particular it is difficult to be completely compatible.
Many people may ask, sporty Accord have ah, but people’s comfort is also good.
Let’s think about that, Honda is how to embark on this path of movement.
From the beginning of Fit ten years ago, its compact body, the huge potential for conversion to become a good player’s heart a lot of modified cars, and then the last two years of Civic, pull the wind and powerful appearance the power makes the Civic family cars are labeled the same movement, so Accord after updating want to embark on this road movement is not a difficult thing.
sounds of nature can not be the same, Nissan entered China from the beginning, it left the impression that the consumer is always comfortable family car, the Nissan comfort peace of mind is the usual label, large sofa is synonymous with it. When the sounds of nature to embark on this road of no return movement, which began positioning blurred, gives the positioning of this ambiguity is the feeling has been nondescript, not only hurt the old owners, but also difficult to accept the new owner.
Today Teana went this far, it means the manufacturers themselves on the wrong move. There are obviously superior to its own advantages, but why are the sounds of nature decided to give up. Positioning movement has gained sofa, talking about comfort, a lot of people would first think of the sounds of nature, this advantage is the other models do not have. If the sounds of nature can continue to do their own in the pursuit of sports market environment, may be able to come up with better sales, we want to take into account the movement of words can be like the Camry, like the introduction of Sport models, or is it like the year of the Accord and Civic Platinum Rui same, let Teana flagship comfortable, CIMA be the main push movement. I do not know standing in the crossroads of the new generation Teana again, this time it will make a choice.