In 1986, as Honda Motor Co. in the United States founded the first Japanese luxury car brand, Acura (Acura, from Latin Accuracy, means “accurate”) to luxury sports as a selling point, through advanced technology and superb technology, to create a driving experience beyond expectations.
For decades, every detail of this pursuit of excellence has become the core of the Acura brand culture, either for people or for cars, Acura offers professional services so that customers feel the sincere experience.
During the epidemic
, has been the pursuit of how to “extraordinary precision” of the Acura brand’s performance? What preventive measures? How dealer performance?
March 20, from automotive media cluster ghost trolley car guide joint Harbin, Harbin rim, Wenxuan, six laps the car, Yu sister range of children, large Kan car flags, car Xiaoqing forum, heard about the car, the car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, the morning explosion auto market, China Jilin Northeast China network, Kanto car network in four cities from more than 20 media platform and website jointly launched the “survival status of car dealers White Paper” series of reports thirty-fourth articles, the “White Paper” reported by the group in the form of a telephone interview, go Guangzhou Automobile into an Acura dealership in Northeast China, general manager of the store by showing the real situation about the survival of their present for you!
After repeated communication, interview, general manager of Guangzhou Automobile, this Acura dealership on condition of anonymity, which, ghost brother had to use a pseudonym Dwarf Tiger (Wang Ying) instead.
1, ghost trolley cluster: Whether does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? The specific date for the resumption of work, and how the status quo?
Wang Guangzhou Automobile Acura shop: Our company officially return to work in early March, the current Division I have full return to work, to maintain normal operations.
2, ghost trolley cluster: affected by the epidemic,Does your brand OEMs have launched outbreak response measures against dealers? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
shop Wang Guangzhou Automobile Acura: Acura Guangzhou Automobile OEMs during the epidemic adhere to the dealer daily investigation, while providing a detailed examination of the resumption of work and return to work after the workflow considerations; and to give prevention materials (vehicle support) and epidemic prevention funds disinfection equipment, masks and so on.
store prevention and control measures taken 3 times daily disinfection work, show cars do customers see the car before and after disinfection work; employees work daily temperature detector, sweeping health code, replaced once every 4 hours masks, body temperature detection noon and from work.
into the store, the customer must be temperature detection, customer registration information, and by scanning the mobile two-dimensional code, view customer travel nearly 14 days to provide disposable masks, disposable gloves and other personal protective equipment, vehicles into the aftermarket It will be carried out after disinfection plant, after the car repair and maintenance will also pay customers after disinfection.
3, ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
Wang Guangzhou Automobile Acura shop: affected by the epidemic, February discontinued operations in the state. So in February zero sales, after-sales output value of zero.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? What percentage will be worse compared to the output value last year?
Wang Guangzhou Automobile Acura shop: Due to the impact of the epidemic, sales and after-sales are a great influence, sales, after-sales service is zero, can not be compared with the same period last year.
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
shop Wang Guangzhou Automobile Acura: Acura Guangzhou Automobile OEMs canceled assessment mission in February. Current inventory level was 1.7, compared with the year-ago quarter. Although the government canceled the MarchAccess restrictions, but foreign customers to enter is still limited, small hall into the store, such as the assessment of restoration shop end pressure is very large, it is difficult to complete.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? The most difficult part to exist where?
shop Wang Guangzhou Automobile Acura: Acura Guangzhou Automobile OEMs during the epidemic launched a “decompression assessment, financial burdens, special fund support” three major policy helping dealers. Currently funds can guarantee the normal operation. Guangzhou Automobile Acura does not use acceptances purchase. Affected by the epidemic fewer customers into the store, the market recovery still continue for some time, how to set off the epidemic in the market environment, customer solicitation and the final sale, we still need to find a breakthrough. 4S store sales are currently facing tremendous pressure.
7, ghost trolley cluster: In view of this state, how long the store can adhere to? If the epidemic continues for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Wang Guangzhou Automobile Acura shop: Given the current state of this, I shop to maintain normal operations without problems. If the epidemic continue for another three months, in terms of expenditure and the stability of personnel costs, there will be a lot of pressure.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Wang Guangzhou Automobile Acura shop: the shop is currently no non-combat attrition. Store employees, mostly in the province, the city employees, the employees are by government asked return home quarantine for 14 days while the company set up epidemic prevention and control team of employees troubleshoot and daily publicity and education work.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the outbreak give customers what behavior changes in response to changes in customer behavior’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a needleExisting owners of home repair and maintenance services, the proportion is how much?
Guangzhou Automobile Acura shop Wang: affected by the epidemic, leading to an extension during the company’s return to work, the line VR hall on Guangzhou Automobile Acura OEM and launched a 360-degree panoramic look at the car, while I shop through vertical sites, since the media ( vibrato, circle of friends video) and other ways to carry out propaganda broadcast network, customers can conduct online counseling through the network, but the car is not, after all, FMCG, customers still need to determine the vehicle through the experience (such as space, power size) in line meets their needs, but these can not be experience through online. Since February the company closed down, so there is no accounting for the sales network and showrooms. Since the return to work, the customer can make an appointment to see the car shuttle bus, free on board, sending the car door services.
Our after-sales take 24 hours on-site service, but the customer during the epidemic prevention and control are also housebound, residential closed, vehicles prohibited access, resulting in a turnover-free sale.
10, ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs in February increased preferential models in the sale of? Whether on business subsidies policy?
shop Wang Guangzhou Automobile Acura: Acura current Guangzhou Automobile OEMs do not add any preferential models; on the commercial policy of Guangzhou Automobile Acura car OEMs for medical personnel to support the introduction of the policy.
, general manager of Guangzhou Automobile Acura4S shop “Wang Ying” Message: New crown ruthless, Acura love! Despite the epidemic of car dealers caused great pressure, but I shop solemnly promise, all Guangzhou Automobile Acura owners regardless of any problems I can call 24-hour emergency phone shop, I shop will do everything we can to provide help to the owners. Welcome all friends to visit my shop, we will be more distinctive service, excellent product quality, to bring you the perfect experience.
with the gas branch, a total spring hope! We hope that the new crown an early end to the epidemic, can restore normal operation to ensure the smooth plan to achieve annual targets!
