In 2020, because the causes of the entire car market have fallen, and the number of vehicles that gradually form a strong strong strengthening, the volume of can’t be protected from this impact. The FAW mass is the representative manufacturer, facing the fierce epidemic, still continuing the fiery market performance last year, 2020 brand all-model sales reached 1.28 million, successfully went to the Passenger Car Market Championship. The reason why this is achieved, in addition to the form of product reputation in FAW Volkswagen, the digital transformation is an indispensable part of the digital transformation.
Today, more and more new cars are not promoted when they are listed, they are “smart cars” for the future, long time, It can be collectively referred to as “smart cars” as long as they are equipped with a set of secondary auxiliary driving. But it is not the case, “intelligence” is not composed of one or two technology configurations, but a complete set of intelligent systems, including hardware foundations that meet the electrification era, plus software services, just like we often use smart phones, The hardware is not available.
How is the public that the public is implemented like this hardware and software? The answer is MQB EVO. The MQB modular platform believes that everyone is familiar, all of the large products are basically based on the platform, although there is an advantage in traditional fuel vehicles, but the arrival of electrification and intelligence is weak, the MQB platform is no longer Meet the requirements of the new car for new cars, it is incorporated into the electrical and intelligent MQB EVO platform.
The biggest feature of the new MQB EVO platform is to replace the more transport efficiency, the bandwidth is upgraded from 500K to 2M, and supports car Ethernet technology, so that the new platform has enough hardware foundation to support various technological configurations. Normal operation.
There is a platform with more performance and higher transmission efficiency, not only makes it easy to use in the car interior, but alsoAbility to enhance further improvement. Taking the new golf 8 based on MQB EVO platform as an example with the first MQB EVO platform, two 10.25-inch LCD double-screen, built-in mass, the latest MIB 3 intelligent interconnect operating system, in addition to adding more localization functions, The smart voice system that supports continuous dialogue is also a highlight. The user only needs to say “Hello, the Volkswagen” can wake up this voice system. Compared to the old, there is no need to say the specific name of the adjustment function, the system can understand Semantic short sentences, such as: I feel very hot, the system will automatically lower the air conditioning temperature, increase the air volume and other operations. In addition, a series of functions such as multi-wheel voice conversation, full scene break, and directional vodes are equipped.
In addition to internal technology configurations, automatic driving is also essential as a “smart car”. To this end, the public launched IQ Drive automatic driving technology, built-in L2-level auxiliary driving system, can realize multiple security configurations such as automatic and car, automatic brakes, and benefit from large bandwidth advantages, users only need to press The Travel Assist on the steering wheel can achieve adaptive cruise of the 0-160km / h full-speed domain.
In recent years, electric vehicles have become another development hotspot in the automotive industry, especially for fuel-fuel vehicles that have been deeply rooted, how to keep It is the primary problem during the transformation process, and the exploration of FAW Volkswagen is far from other car companies. The new MEB modular platform has strong expansion, which can be equipped with different capacity power batteries and motor power according to different models, and there is a variety of fine models such as small cars, medium cars, cars, SUV, MPV. In addition, the aluminum alloy battery housing and the body weight ratio of 50:50 before and after allow the product based on the platform to have security and handling features.
In addition to the product, FAW Volkswagen also conducts digital transformation online, including the epidemic exhibition hall, launched FAW Volkswagen Mall, You can complete the appointment test drive on your phone., A series of repairs such as after-sales maintenance. Combining with the current consumption of the current young consumer, let them gradually enhance the sense of brand identity and pride during the use.