in the pure electric car In the competition of the manufacturer, the pure electric car of traditional automakers does not have too much inception.
After the official price reduction of BMW IX3 pure electric car, Volvo XC40 pure electric version did not hold, official price reduction of 58,000. The Volvo XC40 pure electric version is the first pure electric car under Valvo, listed on the 2020 Guangzhou Auto Show, which is 357,000 yuan. After this price reduction, the price dropped to 299,000 yuan. Since the current subsidy policy is more than 300,000, there is no new energy car subsidy, and there are subsidies below 300,000 yuan. So now the XC40 pure electric version can obtain national subsidies.
BMW finished, Volvo, luxury brand pure electric car price cut?
It is worth mentioning that the BMW IX3 officially reduced 70,000, from 469,900 to 50.99 million to 3.799 million -439,900, opened the first river of the official price of luxury car brands. The price reduction of BMW is a small market impact. At present, in the pure electric SUV market, the model of the new force company is obviously more popular, Tesla Model Y, Wei Si ES6, Ideal One These models put BMW IX3 I have to find your teeth, I have to cut the price, after all, Tesla Model Y is only 339,900. After price cut, the BMW X3 fuel model and pure electric model is very close, and it is also an era of luxury brands, fuel vehicles, and pure electric vehicles. 
And the price reduction of the Volvo XC40 pure electric model is also true that it will also explain that in the electric vehicle market, the price war will be a normal.
Only 51 units in January 2021, XC40 pure electric vehicles have been marginalized
After the Volvo XC40 pure electric version is listed, sales have not been good. In January 2021, China’s market sales only 51, such a score has been marginalized in the Chinese market. Then why XC40 pure electric version is generally sold. In addition to the current listing, there are other reasons. For example, the XC40 pure electric vehicle is the first model of the Volvo family, which can be seen as a test water type. That is, although the Volvo brand is very profound, it is not a lot of experience in Volvo, but it is better to make a new power company.
Secondly, the Volvo XC40 pure electric model is developed on the CMA platform, but it is still in nature. Users buy pure electric vehicles, especially the pure electric cars of luxury brands, but also to experience which different experiences with the past fuel gifter. In this regard, the Volvo XC40 pure electric model is obviously better than the new power company.
The third is that the performance of the Wolvo XC40 is equipped with a three-dimensional lithium battery supplied by the Ningde Times. The battery capacity is 71KWH, the pure battery life is 420km, and there is a gap with most brands of 500, 600km. Of course, in Volvo, it is important not to endless mileage, but safety, so the energy density of the XC40 pure electric vehicle type is not large, only 150Wh / kg. A large number of collision buffer buffer areas have also been left in the design of the battery pack.
XC40 pure electric vehicle type is basically the same, but the essence is different
Volvo After the XC40 has a pure electric version and fuel, the pure electric version is lowered, and the fuel version is basically the same in the price. The fuel model T3 starts at 264,800, and the T4 top with model is 354,800 yuan.
However, since the fuel version of XC40 has a huge preferential amplitude, approximately 5 to 60,000 yuan, so the fuel version of XC40 is still very cheap. It is not like the pure electric model, the base is low like the BMW IX3.This is similar to the fuel version.
So I think that Volvo XC40 pure electric models will still sell well because users may think that since the fuel model has such a big discount, then the pure electric car should have a bigger discount?
