How can you touch the young consumers in the current wave of a young wave? I think, in addition to the unique highlights, let consumers are satisfied from the requirements of sensory quality to the intrinsic emotions, and they will win the way to the buyer’s effect. However, this is precisely a number of cars including luxury brands, because new generation groups pay more attention to brand attitude and brand personality and their own fitness. To this end, more and more luxury brands have begun to send in the direction of young people, just create a common topic with young consumers.
, life is like a marathon, and the winning is never started, but the one who sustainably, and car brands and users. The same is true. As a sports luxury brand originating from Honda, Guangqi Acura not only has its own unique belief and stick, but also insight into the needs of Chinese consumers, pays attention to the emotional communication between users, through multi-dimensional innovation marketing Way, pass unique brand charm to consumers.
On the first brand of micro-movie “Different Father” recently launched in Guangqi Acura, we saw it gave a different idea. . Microfilm uses a warm story with brand ideas to tell everyone, “Control your life, not left to others; firmly believe in self-belief, and do not to the secular compromise; enrich life experience, and disdainful surface exaggerated; There was no way to gain a different scenery. “
At the same time, Guangzhou Automobile Acura opened the user’s viewing experience activities for 11 cities across the country, inviting GAC Acura owners and media friends to participate, through exclusive customization The parent-child immersive viewing experience, which is really feeling the connotation of the brand. And this is only one of the ways of GAC Acura in recent years with the young generation of urban elite people.
Why consumers have luxury and ordinary points to car brands, because the former has a deep brand history, and there are many influence of automobile development. Innovative technology andA high-end user group is supported by its word of mouth. As the first Japanese luxury car brand, Acura has created more than 30 years, and the performance of the North American market is not inferior to the BBA brand, and the global accumulated sales exceeds 3.2 million.
From the beginning of the birth, it is difficult to conquer consumers with other luxury brands, this kind of pursuit of perfect The car concept has not been defeated because of domesticization and the tasting of the current sales, but has been insisting so far. Whether in 1989, the first super sports car NSX, which is launched in 1989, or New CDX A-SPEC, RDX A-SPEC sports models listed this year; or SH-AWDREG; super four-wheel drive system, Acura / ELS Studioreg; Recording Listening Level 3D Surrounded High Youth Sound System, Acura WatchTM Prospects Future Intelligent Safety System and other technology configuration, during each period, each dimension, it has a unique side, stand out from the homogenization market .
When the car has become an identity symbol, including the author, when you choose a model, more for brand philosophy and even The “personality” displayed by the model is consistent with yourself. Have a quality of quality, extraordinary performance, and extraordinary traits, which do not follow the largestream, more of the self-“special only”, which is why each user chooses it. It can be said that they can confirm the luxuriousness that they can confidently say that the brand of GAC Acura Ä is the I’m Different. At the same time, Guangqi Acura continued to deeply cultivated the Chinese market in the past few years, and the connection and communication of many consumers have become more closely related through multi-dimensional marketing innovation. In addition to the first brand microfilm launched above, Guangqi Acura has any innovation way to contact consumers?
Many brands know that in the stock car market, the past product thinking is no longer applicable; spelling users, spelling, spelling is clothThe future direction of the bureau. Guangqi Acura’s first brand microfilm successfully established emotional resonance with consumers; but this is only the “experience marketing” and “cross-border marketing” in Guangqi Acura. If the invitation of the vanA Acura owner’s family participates in the “different father” is the emotional dimension, then Guangzhou Automobile Acura has launched the “Weekend Museum” in 2019, this year launched # 周末 疯 # 第二, Let consumers who drive the VAC Acura model with their families to spend the cozy on weekend, the experience dimension.
The highlights of the model are compared to the exclusive advertisement implantation, and can only understand the highlights of the model, # weekends. # 的 直 直 更 更 让 消 消 消 清 清 理. 主. 主. 主. 主. 主. 主. 主. 主 主 主 主 主 主 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. 主. This type of innovative innovation allows consumers to have more opportunities to understand it in depth.
As can be seen from the above description, a luxury brand wants to establish a deep relationship with the user, there must be a carrier, no matter Establishing a club or hosting an online experience activity, which is an effective way. Yu GAC Acura, in these years, it has established a “hest”, launched “weekend” and brand micro-movie “different fathers” users have a movie experience activity, have been closer to consumers. Distance, but it did not stop the footsteps, in the December 17-21, the 2 groups of Guangqi Acura owners participated in the experience of the extraordinary tasting journey of Guangqi Acura.
This time, the extraordinary experience is not the same as the past experience, you can enter the luxury of RDX in Guangqi Acura Plant. The quality of the car can also experience the Hondajet custom route, and verify the luxury performance of RDX in the ninety-nine bending of the Tianmen Mountain, which is known as the Chinese version. The launch of Guangqi Acura’s extraordinary tasting trip is “Experiential Marketing” further, let everyone pay for ACThe “luxury” transmitted by the URA brand has a deeper understanding and understanding, and it also turns the transaction relationship of “one life” into a “one lifetime” fan relationship. 
For this, it is possible to fully understand the brand concept of the car brand, but also deeply feel the experience of experience in the vehicle, I believe that users are more willing to pay attention and is willing to participate. In the future, Guangqi Acura will adhere to the “Deluxe Luxury” brand, which continues to force in marketing innovation, providing consumers with more and more ultimate luxury performance, to create a very charming unique brand experience, ” I’m Different. The brand worldview of the world is transmitted to more like-minded consumers.
(picture source network, intrusion)