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When did you last hear and see “Elantra” up?

➤ Elantra back.

the eight children of the Elantra after a lapse of more than a decade, Beijing Hyundai did not play the “X action” name, directly back to the “Elantra” to advertise, this may mean that the Korean system for the Chinese market attitude began to change.

This year marks 30 years of the birth of the Elantra, modern best-selling model, has sold 13.8 million worldwide; and so far one of the most veteran of the product, only the 1985 Sonata younger than 5 years old.

but the impression, both cars do not have the historic feel, it’s rare to hear the popular story, even fans of the Korean series are not very To understanding.

Speaking Corolla, we know AE85,86 these codes; Speaking of golf, the most classic C-pillar design is iconic; Speaking Mustang, the “Iron King Kong police net,” “Gone in 60 Seconds” These classic screen image.

Speaking Elantra, only yellow and green taxi, the other, no. If you send a Korean cars of History and Archeology, it is estimated to attract any attention.

Department of Korean automobile barren in the field of culture, on the one hand from the Korea Automobile Manufacturers officially started in 1962, and now only 58 years, not to mention taking the road of mimicry , nothing magnificent or soul-stirring story.

Second, the Korean system is basically the entry of car to buy food, than the abstract stripped of Europe bones, less than the period of the bubble economy paranoid Japanese.

On the other hand, there is no inheritance Korean system design, the appearance of each generation models have a disruptive change, which in fact is the problem of Japan and South Korea, are not allowed to find their own style, except that the Japanese are more moving in a good direction.

look stunning, the actual main fuel efficiency

touches the past two years, the modern design means there is back on track, before the “fluidic sculpture” success stimulate a wave of sales, it is now open with a tenth-generation Sonata “Sensuous sportiness” a new chapter.

But the Sonata aggressive style does not meet the mainstream aesthetic, the outside world need some time to accept the catfish mouth and extending to the hood of LED lights, it touches on the new generation Elantra, perhaps there is no problem.

At 11:00 am on Wednesday, Korean time, deliberately chose the modern world debut in Hollywood, with stunning debut Elantra attitude is apparently unwilling to do a salted fish.

This light side, it contains a lot of information, a large car using slender fastback, fastback different from the others, C-pillar Elantra actually drawn a fold line, roof line and then fused together to the trunk, so complex shapes in a very compact car is rare.

even if it is tapped before a fully-fledged drive, but very harmonious lines and proportions, especially the duck tail rear bumper with a bump caused, which silhouette simply have déjà vu of luxury GT .

If the cash Elantra is “fluid sculpture”, a new generation is absolutely sharp and smooth “architectural sculpture”, the official called “Parametric Dynamics”, namely dynamic parameterized .

so genteel a result, the middle two doors were marked by Zorro “Z”, there is a light to immediately create rich lighting effects, a fundamental eyes to see, however.

Further petal hub and murderous full of lights, where it was a decade ago Elantra taxi, the driver is clearly attractive sport compact car.

The front face of the undulation grid Sonata follows, like soleus Danfeng lights on both sides of the hood, whereby a lot less uneasiness felt, the through taillights “Quake”, significantly increasing sense of quality and lateral visual effects.

Interior entirety driver as the center, is very simple horizontal style, use of 10.25 inches full LCD control panel and instrument panel, while retaining the convenience is improved physical buttons , which really speaks more interior quality and texture than the Toyota Corolla.

In addition, standard automatic emergency braking, and driver fatigue lane keeping alert, optional blind spot detection, adaptive cruise leapfrog configuration the like.

Interestingly, the instrument panel is actually full of white sporty, but not red pointers, leading to look like retro watch dial in normal mode.

double screen commonplace today, in order to highlight the brand characteristics, lower car prices round out the tricks to play is probably the steering wheel, from Mercedes-Benz E-Class facelift with six-spoke steering wheel on the strange, Elantra brings butterfly-shaped steering wheel that are not allowed in the future have creative approach.

power, use the new platform the first time Elantra hybrid vehicle, i.e., up to 40 percent thermal efficiency of the engine 1.6L Atkinson + 1.32kWH motor and a battery pack, a total output of 139 horsepower and peak torque of 264 Nm.

sounds boring, but fuel efficiency is a flagship sedan, which is reflected in the strength of the modern.

Although not how to promote their own modern hybrid technology in China, actually the past two years the new energy technologies play fast, and in 2016 introduced the first hybrid car production momentum Ioniq Hybrid.

of the outer test medium, Ioniq Hybrid speed Prius significantly lower fuel consumption, which is caused by structural advantages P2.

briefly about the structure of P2, due to the establishment of a patent fort Toyota planetary gear that is ECVT, others no way, only to find another way out, so the birth of a relatively simple structure P2 structure.

P2 requires only a single motor, the gearbox and the conventional complex system of clutches, so Elantra hybrid version, i.e. Ioniq Hybrid upgraded version, matching a 6-speed double clutch gearbox.

▲ complex was added in the conventional clutch mechanism in the drive mode, the two clutches C0, C1 can be separated individually, and a motor connected to the engine

This Deputy gearbox transmission efficiency as high as 95.7 percentage much higher than 90 percent less than a conventional automatic transmission,Note that the engine drives the wheels directly by the double-clutch, unlike ECVT high speed, a portion of the power from the motor 2 to the motor 1, and finally to the wheel, wherein a portion of the power is wasted.

However, the structure of the short plate P2 is inferior ride planetary gear, and the electric mode, the engine can not run in the background charge. Problems

brings with it, when the vehicle is in the electric mode, motor Hangchihangchi high rpm operation, a motionless engine, hybrid mode is switched to such a high rotational speed difference, the engine start moment bound there are speed fluctuations, the dry dual clutch driving experience may not be as early.

but this time the introduction of modern Elantra hybrid version, just being a direct challenge to dual-engine Corolla and the Honda Insight, if the challenge is successful, the world’s turn to play more of a mix moving master.

Another deputy power currently available is 2.0L + CVT follow the previous generation, has 150 horsepower and 180 Nm, but little 2.0L and domestic relations, no introduction needed.

to see the country move may keep the collar and the same powertrain, there is 1.5L + CVT lower the threshold, there 1.4T + double-clutch improve grades, and Festa is some positioning and the price of conflict.

hybrid so popular today, the hybrid version into domestic and domestic Not a bad thing.

It is true that at the present stage, the modern hybrid technology is better in the recognition of civil Toyota twin engine, with the introduction of the import price may be sharp and Accord middot; hybrid quite, but there is a demand procurement Beijing taxi on perhaps it is a modern demand.

Also do not rule out the introduction of modern high-performance version in the future to further expand their territory N sectors, or the appearance of such a movement, the main fuel efficiency is somewhat wasted.

counter-attack of the Korean series Road

hold up as the mainstay of modern brand, Elantra can be said to be a microcosm of Korean automobile industry towards internationalization, Korea witnessed the world’s fifth largest car producer, known as the “second World War the only success in the automotive industry of the country”, but also in Asia, following JapanAfter the second country with independent auto industry.

In fact, the development of road and Korean series of independent brands like, are beginning from zero base, eventually became today’s multinational companies, has a certain reference value.

Prior to the 1980s, South Korea to promote the development of automobile industry through joint ventures, as was the normalization of diplomatic relations between South Korea and Japan, the Japanese play can not be ignored in promoting Korea’s automobile industry effect.

In 1974, with the help of modern Mitsubishi, South Korea released the first self-developed Pony at the 55th Turin Motor Show, followed by South America and the Middle East exported. Until 1979, the Korean auto production exceeded 20 million mark, exports amounted to more than 30,000 vehicles, cars become one of Korea’s top ten export commodities.

results in May 1980, after the assassination of Park Chung-hee was killed in Kwangju uprising broke out, and then there is the impact of the second oil crisis, the Korean economy guide negative growth in 1980, the automobile industry has been clobbered.

▲ Modern Pony Wagon

In order to overcome the crisis and stimulate the revival of the automotive industry, South Korea since February 1981 announced the “automobile industry rationalization” , the industry reshuffle carried out, out of small and medium enterprises, centralization of capital and expansion of several heads of strength, and enhance the development of innovative technologies.

Throughout the 1980s, the Korean economy to pick up, vehicle production across from less than 300000-1000000, seeing hothouse flowers growing up, the government open auto market competition pressure and power.

car prices are either eliminated or subjected to both internal and external challenges, there is this strength in the global market hard, then into North America, Europe and Japan, now expanded to more than 190 countries and regions.

The first generation of modern Sonata ▲

In 1990, the introduction of modern yilante based Mitsubishi Mirage, with reliable quality and price have made their places, taking advantage of the American oil tiger the decline quickly gain a firm foothold.

the next five years, South Korea’s car production rose at an average annual rate of 15 percent. In 1995, production reached 2.4 million, Exports exceeded 1 million mark, becoming the world’s fifth largest car producer; in 1997, production exceeded 3 million, exports reached 1.317 million.

but the Korean system has been seen as grocery shopping cart, the story can not make peace propaganda, a lot less feelings, and no brand loyalty and loyal. So Korean series no expense to hire foreign designers and engineers, but also lose money earned crying, and this is what led gram and some independent brands are doing.

Korean system reinstall departure

Looking at the overall strategy of the Korean system, almost no short-board at all, first through someone else’s pedal and economic development plan after training a large number of car prices, selection, leaving the further development of market economy and then screened by the consumer vote, at the same time to enter the international market, live to the end of a few is propped up South Korea’s own auto industry.

except the way to deal with China, confusing.

Now that we know the importance of brand loyalty, but frequently change in modern Chinese name, updating a model that is renamed to Elantra example, there Yuet, Lang move, move brought an alias, a lot of people time is difficult to distinguish.

undeniable in the special period, sales under one roof have a positive effect on sales, but the market matures the moment, is not conducive to shaping the image changed its name frequently, especially those grocery shopping car, the hearts of the masses and reputation accumulated heritage is very important.

at the beginning of the 21st century, “Elantra” This is one of three words would have been synonymous with durable, and Jetta, Beverly par, ran the city are full of taxis, one million km overhaul is not normal.

Unfortunately, when a taxi for a long time, and have actually fallen cheap image, the same problem is not never met a public image of the early 21st century, even as hundreds of 300,000, 400,000 Honda, Toyota, and later brought German turbines and dual-clutch, wind assessment successfully rewritten the public.

The new Elantra has an attractive exterior and interior, is the first moment, the strength of the second color values ​​of the times, Beijing Hyundai to introduce the best authentic, do not make extra special for signs of alteration, refurbishment “Elantra”, the joint venture have a chance out of the comfort zone.

Moreover, the Korean brand power lines from bad to worse, four-tier cities gradually occupied its own brand, a second-tier cities could not get the car of desire, it might be the next law.

If a recent note Hyundai Group action, then maybe they are really ready for change.

has renamed the former “Jienisaisi” luxury brand to return to China, N department also reported ambiguous messages into China, and now the real resurrection Elantra – modern high-end, high performance and home three lines considered live together, then on to the market.

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