is well known, on car the Big Three is equal to buy a car is the most expensive part of the engine, transmission and chassis. So in the past, it has technological advantages of a joint venture brand natural choice of target consumers in the car, even though most of their models in terms of size, configuration, comfort and so are not as independent brands. The passage of time, its own brand has been unable to breath in the core technology and the accumulation of the past on the same day, although compared to the brand is still a gap between the joint venture, but it is undeniable that the distance has been reduced to within reach of the length, and in this niche brand into and the number of Geely, Changan, Chery particularly well. So the question is, since the three are the first echelon, we consumers choose a car which brand should choose more appropriate?
NO.1: Chery Automobile
As the first batch of Chery repairer enterprise, it appears to many low-income consumers have ahead of belonging their cars, especially sensational year Chery QQ, with ultra-low-end price, and quickly became a household name generation “God car.” In addition to the early unique understanding of the market makes it successful harvest outside the core technology accumulation, the Chery was the same at the forefront of the major car firms.
I am sure you are aware, most of the senior leadership Chery is “engineering” the identity of origin, and always implement the “technology is the primary productive force.” This concept cars make you think as far away as EGL, the same technology has a persistent pursuit of Mazda do? In addition, domestic brand Chery is one of the few independent production of the Big Three manufacturers, especially in the engine area, its well-known third-generation engine ACTECO nowadays use a variety of advanced technologies, including high-intensity tumble into the air, high-pressure direct injection, low-inertia turbine, integrated exhaust manifold. In a variety of new technology with third-generation ACTECO can only 1.6L displacement engine broke out 197 horsepower and 290Nm of torque, shoulder to shoulder some of the joint venture brand low power 2.0T engine. Also, heat up 37.1 percentLet it also has a strong power efficiency also ensures fuel economy.
However, Chery has its deficiencies, and that is marketing. Although it has so much that peer envy of the core technology, but the frustration senior leadership just a bunch of “science man”, to know nothing about marketing, leading consumers the impression that it is still stuck in the past tense, not subjectively believe that Chery Technology, and then select other brand. Therefore, the future Chery wanted to rise from the second tier to first tier, then it would make more efforts in marketing, after all, well done you want others to know that you do not say it and how to let others know about it?
NO.2: Changan Automobile
Chang’an in recent years in the country can be described as anything they want-like presence after a period of sluggish sales experience, with a public “PLUS” version, companies quickly back to life, growing sales recovery. Especially famous in the SUV field for CS75 PLUS, has been for many months sales rankings ranked second, second only to “God car” Hover H6. CS75 PLUS was successful, on the one hand is its youthful appearance and excellent cost performance is in line with the current market demand for young, partly because blue whales engine + Aisin automatic transmission powertrain set to give consumers enough Confidence.
Chang’an in recent years in the core technology research and development invested a lot of money around the world have established various research centers, extensively absorb local talent, making car concept mastery, which is why we feel CS75 PLUS whether it still looks nothing like the original Chang’an open style of the main reasons.
Although the Changan gearbox temporarily need to purchase imports, but in terms of the engine, it does do independent research. Blue Whale series engine’s overall performance ranked first echelon domestically. Wherein the pan with its main features, the whole system is compatible with mixed light 48V, plug-in hybrid, the HEV other hybrid powertrain, effectively helpChang completed a perfect transition fuel vehicles to pure electric car.
NO.3: Geely Automobile
The final step is Geely, Chery, Geely same, as are the first batch of domestic enterprises to build cars, but the so-called fish and bear’s paw can not have both, Geely more energy into advertising and marketing aspect, the Big Three car mainly rely on imports, few achievements in the core technology. While in the past I tried independent research and development, but are denied because of a variety of issues market.
But all this with Volvo and Geely acquisition by the end, after the acquisition, Geely and Volvo merge engine business, which means that Volvo will be as the main developers involved with Geely to develop new engines. The first engines will be used in the joint venture set up their cars grams of lead, lead gram of Volvo Technology has not only been recognized by consumers blessing, and now, three years later, had not appeared on the market about gram negative news collar engine. So, at least for now, in a sense achieve Geely independent research and development.
After the above analysis, it is not difficult to find among the three car companies, Chery is only really be completely independent research and development, the other two With Geely and Chang’an more or less a part of outside help. But anyway, than in the past bulk purchases, and now they will design and assemble, this is progress. I believe, in time, its own brand one day be able to break the monopoly of technology joint venture brands, established his own impregnable fortress.