Since last year, Tesla has experienced a lot of car ownership, except for the occasion of the accident, this is actually from a side to the growth of Tesla’s vehicle business, especially domestic Model 3. The sales independent level in the Chinese market indeed reached a certain number. Although Tesla, which is not unknown, most consumers have expressed their recognition of Tesra with real purchase action.
According to the multiplier, it announced that the total number of new energy vehicles in February was 37.9 percentage, and Tesla sold 18,318 vehicles, which reached the same period last year. 470%, increased from 15.47 percentage from the previous month to achieve double growth of the same loop, accounting for more than 2% of the domestic pure electric vehicle market. Tesla’s domestic MODEL 3 was taken in this February B-class car sales list, and a traditional car manufacturer was squeezed behind it. Why can Tesla make such a bright sales performance? We may still let consumers will answer themselves.
in the car, ratio The truthful evaluation of the trip, the test drive experience in the line is the most important way to understand a car. Therefore, how is Tesla’s products, consumers to go to the direct experience store.
Mr. Qiu, from Shanghai, said that he was originally biased because some online comments were biased, until the family visited a Tesse shop, this refreshed Tesla’s impression.
“Because you sit in the car in the car, I think there is no other car to be better.” Mr. Qiu, who is engineer is very sensitive to the vehicle. ” When you need to drive, you can give you a very solid driving feeling. When you are tired, he can start autopilot assistance driving, helping you to reduce the fatigue on the trip. “Just this store experience, let Mr. Qiu pays deposits directly.
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For Tesla, the open view of the window from the roof to the sunroof glass, intelligent torque distribution belt The comfort and braking experience, etc., can not pass the text to restore consumers to actually sit in the car, so for the automotive industry, the offline trial shop has strong irreplaceability. This can also explain to us, why Tesla is on the line on the line as if it is two worlds, after all, consumers are most trusted or the true feelings of their own experience, rather than the word on the Internet.
In addition, Tesla’s OTA service and AP automatic self-service intelligent features need to be embodied in use, so there is a user feedback cycle, unlike negative news That can be detonated at any time. Smart car age, “software definition car” has become a consensus, and Tesla is the first company that realizes vehicle OTA. OTA is the air software upgrade so that the car can remotely systematically upgrade like a smartphone, get more new features. In addition to getting new applications such as Tencent video, hanging, etc., you can upgrade the battery management system, advanced driving assistance system, etc., improve acceleration, and battery performance. In other words, Tesla owners can enjoy the latest development results of Tesla at any time, gain the “Chang open new” experience, and even say that the longer the car is driving, the more obvious the benefits.
For the owner, the mileage of the pure tram type is nothing more than two, one is worried about finding Place of charging, the second is long of charge, and the charging pile position may still need to queue. The Tesla intensive charging network, as well as the V3 super charge pile highly charged speed, greatly ease the mileage of the owner.
March 2021, Tesla Super Charge Piles officially broke through 6,000 piles in mainland China, reaching new milestone. Up to now, Tesla built more than 760 super charging stations in China, more than 700 destination charging stations, coverCover more than 300 cities. East to Jilin Changbai Mountain, south to Hainan Sanya, west to Xinjiang Urumqi, the coverage of the Tesla charging network in Xinjiang is also continuously expanding, opening the “Sichuan-Tibet line” charging line, “Silk Road” charging line Many super long-distance inter-channels such as domestic sections.
For the advantage of the Tesla charging network, self-driving enthusiasts are the most stateful. Ms. Chen, who has opened two Everest, driving Tesla during the 2021 Spring Festival, departing from Dongguan, walked into the line, and passed Jingzha arrived to Everest. “The biggest feeling of tram is very rich, and the fuel truck is driving, the oil fee is hundreds of oil costs.” Ms. Chen said. This convenient and efficient charging experience and price advantage may also make consumers for Tesla buy orders.
With the production of Tesla Shanghai Super Charge Pile Plant, the construction speed of Tesla charging network can be expected to become faster. In February 2021, the Shanghai Super Charge Pile Plant was officially completed, mainly producing V3 super charging piles, and the initial planning annual output can be as high as 10,000. The V3 super charging pile is Tesla currently the most advanced charging pile equipment. It can add 250 kilometers of continuous wheels in 15 minutes. It can supplement the amount of power required for approximately one week of commuting time.
“Do not disturb” service concept
Tesla can win the favor of the owner, but also benefit from time to time After-sales service. Tesla believes that the best service is to let customers not be disturbed.
“In the superchart, you can experience free testing services, you can add glass water, test tire pressure, have a super charge station, one month or half months, service Very good. “Mr. Wang Mr. Tesra, is the embodiment of this” do not disturb “service. The owner can enjoy vehicle detection during charging to find problems in time.
At the same time, as the first use of direct modeAfter the sale, the parts and electromechanical maintenance of the electricity and maintenance, the maintenance of electromechanical maintenance is unified, open and transparent, the store is posted on the common parts price list for the owner to view. The service center of the supervisor is operated separately, saving channels and maintenance costs, improves service efficiency and quality, fundamentally eliminating the 4S shop’s after-sales profitable, and also eliminates the inconvenience of the owners. Tesla’s after-sales system did provisive a lot of troubles with the car owners of the 4S shop, and no consumers were more willing to choose Tesla.
Write in the last
Now, the only factor that allows consumers who are hesitant to Tesla, I am afraid it is slightly distant. Delivery date. MODEL Y sales were raised to 4,630 months in February, and it was nearly 3 times from the previous month. It can be seen from Tesla official website that Tesla Model Y was the first to deliver in the second quarter of this year. The three owners in buying a car, using the car, after-sales experience, let us see that consumers are most concerned about the car own product strength and related service systems, the interference of public opinion does not cover the real voice of consumers. .