British brand marketing consultancy Brand Finance at the end of January 2020, announced the world’s top 500 brand value achievement, the global total of only 22 car brands into the column 500 before the big globe, include European brands nine, Japanese brands there are seven, the US Department of brands, there are four European brands to German luxury brand Mercedes-Benz led the world’s No. 11, moved up two overall compared with 2019, also succeeded in leading Toyota again in the car brands whirl yuan.
Another point worth noting is derived from the Italian Hongzongliema Ferrari, although the world’s top 500 brands listed only in the ranking of 206, but in brand power (Brand Strength) is part won the first in the world, ranked No. 2 in the list of times, it is Disney Disney.
Brand Finance published profile, there will be a total amount of global brand value and statistics, rankings movements, as well as assessment of brand value, etc., in the world’s top 500 brands report published by brand Finance, the Mercedes-Benz for $ 65.041 billion of achievement, not only compared to 2019 7.8 percentage growth of the brand rating remained unchanged at AAA- results; ranking also grew compared with 2019, up from 13th to 11th.
Toyota’s ranking in total global market for the first 15, but the runner-up car brand, the brand value of $ 58.076 billion, compared with 2019 annual growth of 11.1 percentage, while ranking also improved two positions, as for the first three car brands is Volkswagen, whose 2020 global ranking is 25, compared with $ 44.897 billion brand value. Mercedes-Benz and BMW are both members of the German luxury 2020 rankings a slight decline from 2019In the first 30 to 29, brand value is to maintain the same 2019 to $ 40.483 billion.
also specifically mentioned in that report, in 2020 moved up 22, came to the first 35 of the Mitsubishi Group, but Asia the growth rate of China’s largest brand, brand value came to US $ 37.652 billion, up 42.8 percentage growth rate, significantly enhance the brand value, in addition to the Mitsubishi Group advantages in autopilot technology, which go hand in Chubu electric power company, the acquisition of Dutch Eneco energy in the company, where the brand is also help enhance the value of the advantage.
In addition to the brand value, Brand Finance also analyzed the performance brand strength (Brand Strength), the result is still the Italian supercar brand Ferrari ahead of the pack, the world’s top 500 brands in value in order to progress the Ferrari brand value of 14, came to the first stage 206, the ranking car brand in the not too earlier, but the impression is quite Hongzongliema brand deep, which is Ferrarti can become the most representative and the most classic, the best known brand of charm.