Not long ago, Xiaomi Company high-profile announced to enter the automotive market. And I plan to invest 10 billion US dollars in 10 years, and invest 10 billion yuan in the first issue. For this news, I believe that many consumers are particularly expected, because Xiaomi Company has always insisted to build a good product that is moving, the price is good, so the majority of users will not let the price of the car will further decrease in the price of the car after the addition of millet.
And as a smart hardware and Internet company, Xiaomi, like Apple’s car and Baidu to make a car, users are also looking forward to, Xiaomi Company can bring anything different from consumers, Something that is different from traditional car manufacturers.
When the Lei Jun was very angry at the press conference, as of 2020, Xiaomi had a cash reserve of 108 billion yuan, and it would invested $ 10 billion in 10 years. Also gave a lot of confidence in many people.
[1] To make a car, 10 billion yuan, is not enough at all?
The car is not as simple as everyone thinks, and 10 years of $ 10 billion investment, for automotive manufacturers, it is nothing.
According to the data we can find, the total research and development of Great Wall cars in 2019 is 4.248 billion yuan. Geely Motors in 2020 expenditure is 4.8 billion yuan. These are not the most, in 2019, the R & D cost of the SAIC Group was 1.3394 billion. So Xiaomi wants to manufacture a car, 10 billion yuan, is only a Great Wall car or a two-year development expenditure of Geely Automobile.
But as an Internet company, Xiaomi will not choose to make a car from 0 from 0 from 0 to the Great Wall, Geely. To a large extent, Xiaomi will choose to cooperate with automakers to develop, Xiaomi does not even choose independent construction factories, but choose OED mode. Then there is no need for that much money.
[2] cooperate with traditional automakers, or the way to Xiaomi!
Just announce to the field of automobile manufacturing in XiaomiAfter that, there is a few days, there is a media to expose the Lei Jun and the Jewa Car CEO Li Bin. The first public appearance is open. 
So the same as the external rumor, the millet does not have a car experience, and it is necessary to communicate with all friends in the automotive industry. On the other hand, Xiaomi also looks for partners. It is a Jianghuai foundry, Xiaopeng Automobile is the Zhengzhou Hippocampus Automobile Separation, and the ideal car is a factory that has acquired Chongqing Lifan in Changzhou, achieving production.
So the new companies in each family is either cooperating with traditional automotive manufacturers. Even if the traditional car company that is on the verge of bankruptcy, this picture is very delicate. The outside world is also generally guessing, millet may choose BYD to its album.
[3] Baidu + Geely, Ali + SAV, millet or with BYD?
In recent years, domestic Internet companies have entered the automotive sector. And the way they choose, there is no exception to cooperate with traditional automakers.
Geely Motor has formed a joint venture with Baidu, named “Settle Car”, Baidu’s shareholding ratio is 55%, Geely’s shareholding ratio is 45%.
Alibaba has also been joint ventures with the SAIC Group and established a wisdom. Among them, the above-go offices account for 54%, and Pudong investment accounts for 18%, and Ali accounts for 18%.
So the current Internet giants in the Chinese market, more or less have been involved in the new round of automotive industry competition.
[4] What is the difference between Xiaomi Motors and Wei?
The Lei Jun himself has said that it is still the best time to enter the car market in the style of the wind. So now it is still the best time to enter the car market now?
I think the new forces of the company can also be divided into 1.0Stage and 2.0 stages. The new power company that was born in the 1.0 stage is the usual car, ideal car, Xiaopeng car, etc. These automotive enterprises have never been related experience. After the funds have been funded from venture capital, they have been developed from zero, and now, most of these companies have also been listed, and then some successes have been obtained.
After entering the 2.0 stage, Apple, Xiaomi, Baidu, also participated in. The biggest difference between them with the 1.0 stage is, first of all, they have a certain amount of funds, and the initial is not afraid of loss. Second, some of their business is more or less have some contact with cars. For example, Apple Car Play, Xiaomi’s intelligent ecology, Baidu map, and Baidu Apollo automatic driving technology, etc. In the third phase of these 2.0, companies will cooperate with traditional automotive manufacturers, they are not from scratch development, but they will use traditional automakers have developed a good electric vehicle platform, they will renovate themselves.