According to millet, it has been pursuing “wind-flying pig” theory, seizes new energy and intelligent interconnection. The new air of the car is naturally a chapter. But Xiaomi did not become “people who eat crabs”, the first killing is Baidu. Why did Xiaomi hesitated in the car than the decisive decisive when the mobile phone?
Author: three drivers Photo: from the network
specializes in manufacturing network of hot spots Xiaomi, because it is prepared to make this truck, he has also fired in the car circle. Considering that Xiaomi is a pricing butcher, buy a mobile phone may not have a little money, but buy a car can be different. 100,000-level car, if only 50,000 is sold, it is definitely fragrant.
Of course, Xiaomi quickly sounded, indicating “in paying attention, no standing”, but also “did not denial”. The topic of Xiaomi has stirred for many years, and this attitude is close to recognition. The background is, Apple, Google, Huawei, Baidu, etc. are participating in the car, Baidu is to “push new cars within three years”.
01 Technology giants set off the fever
Xiaomi’s “wind flying pig” people praised, and With more than 100 years of history, a big change will be conducted, which is the new energy and intelligent network linkage.
Technology and the deep integration of the car have spawned a series of new power, the most typical is Tesla, and is considered to be after the apple subverts the mobile phone industry. You can subvert the existence of the automotive industry. China has also risen a batch of new forces, such as Yulai, ideals, Xiaopeng, Weima.
With the identity of investors, Xiaomi’s cash is also investive, and Lei Jun is also an important investment in the early stage. One of people, leading thousands of super running EP9 players. At present, this investment has made him earned.
In the past ten years, the technology giants are in the layout of the automotive industry. For example, everyone is familiar with CARPLAY and Baidu Carlife, such as Huawei’s Hongmeng System and Chip, and Baidu automatic driving and small speech control system, etc. However, it has always been an emergence of suppliers, and Huawei will not make a car.
The recent situation has changed, and Baidu has been determined to personally make a car, and select Geely Partner. Apple is in order to make a car, and cooperate with the chance, although it is temporarily stranded. Coupled with the millet in assessment, the scientific and technological giants seem to be ourselood. 
02 Eye red stock price is also robbed
For the first-line technology company, many people first react is hype, pull up their share price, after all New energy and smart car concept is now very hot. Further, it is necessary to circle the money. After all, there is a successful case of the Evergrande Automobile.
If the car is still selling well, Tesla market value is more than 60 billion US dollars, and it is more than 600 billion US dollars, and the market value of millet is only more than 80 billion US dollars. If a technology company builds a car company, the market value will naturally be too much.
Moreover, according to millet has always pursued “wind flying pig” theory, preempting new energy and smart internet cars, nature is also a chapter. But Xiaomi did not become “people who eat crabs”, the first killing is Baidu.
In fact, Baidu is in an emergency, and the market value anxiety is one of the important reasons. Once is one of Bat, now there is less than 90 billion US dollars, has been opened far away from Ali and Tencent, and the 10 years of small rice is very unhappy. And Baidu investment in the automotive industry, in automatic driving and intelligent interconnection, the industry is leading, ifThere is another car brand that accumulates through the capital market leverage, there is indeed possible to fight Ali and Tencent.
To know, now the car is turning from the previous pendant tool into mobile terminal, less than 300,000 BYD Han, 100 kilometers can accelerate To achieve 3.9 seconds, it reached the level of millions of super-run. This is an industry that is easy to create a miracle from the product to the stock price.
And, the core technology is relatively open, the core battery can also be purchased from a third party, and if you pull a traditional car company with a product and factory Cooperation, also avoiding the huge purchase of the investment and building a factory, making the threshold of the car further decline. After entering the bottleneck, the technology enterprises enter the bottleneck, and the technology enterprises enter the new track, which is logically.
The change and unchangement of the automotive industry
Of course, traditional cars will not be easily subversion, still in the dominant Do not give, such as cooperating with technology companies, caring enterprises generally seek cooperation development, rather than simply buy. Many technologies are difficult to accept the requirements of “open source”.
The result is that automobile companies also increase their independent research and development, such as in the automatic driving area, Geely’s billion coffway, the Great Wall of the Great Wall, etc. After all, no one wants to be snapped in the key field. Apple and Kia terminate negotiations, the same problem. But this may also be more firm and technological enterprises.
It is foreseeable if the position of the automobile “mobile terminal” is ultimately become a general consensus, and the future car ecosystem will be more powerful than the mobile phone system. This is the strength of technology companies. If it can be successful, it becomes the dominant to the automotive industry, so that traditional car companies have become a shell-shell of corporate or foundry.
However, when the “Internet +” mode in the past decade, the “Internet +” mode sweeps the various industries.The car is the last fortress. Because of the particularity of the product, traditional cars still have a unique advantage. First of all, the car needs to go on, in the face of complex environments, the security is very important, and the confidence in users who have no accumulated new brands are not enough. Also, the network of automobiles on the after-sales and service is extremely high, the direct sales model of new forces, and will be challenged as the magnitude increases.
So, although technology companies are in the car business, they are very cautious in the real end of the car. After all, one is the financial and technical double-class industry, and Jia Yueping lost the north, Dai Sensen and other failure cases were also near the eyes, this is also the opportunity enterprise such as Xiaomi to face this huge wind, but has been hovering at the door. Therefore, the car turns into a large mobile phone, although it seems to be close at hand, but truly become a reality may have a long way to go.