In recent years, cars have it tough in the law. April of this year, Renault announced its withdrawal from the Chinese passenger car market fuel, to 50 percentage they hold all of the shares to Renault, Dongfeng Dongfeng Group, the move has also been a lot of people think, down the French cars to exit China dominoes market.
However, Dongfeng Peugeot Citroen Automobile quickly responded, just after Renault pull out of China soon, Dongfeng Peugeot introduced a whole new generation 2008 / e2008, show their determination to continue to adhere to the Chinese market.
Of course, the table determined is critical, but want to continue to survive in the Chinese market, a new car alone is clearly not enough. So, DPCA recently released quot; quot ;, yuan + plan ready to gamble in the Chinese market, then Dongfeng Peugeot Citroen have a chance it?
quot; yuan + plan quot; identifies four core
Dongfeng Peugeot Citroen Automobile Co., Ltd., general manager and party secretary Chen Bin said that this is both a moment can focus and accelerate the development of important solve the problems of the Dragon planning problem, but also a long-term planning, clear future direction of the program.
quot; yuan + plan quot; includes four parts, namely: product, marketing, services and operations.
First, in terms of products, Dongfeng Peugeot Citroen Automobile products will increase with no increase, customer focus, high-frequency configuration used for the kingpin level models; and new products in the next five years to build and launch 14 new models, 4008 and 5008 will usher in the recent mid-term facelift, next year will introduce a new model code-named E43; the same DPCA to achieve all six countries B emission standards in existing engines, started MHEV light mix , the country seven research and development.
The move can be seen as the right remedy, because there had DPCA product iterations slow, some new technical updates for a long time ills, such as Dongfeng Peugeot launched a new car within a year had not, stick with torsion beam suspension, etc., which is leading Dongfeng Peugeot Citroen automobile sales declineOne of the main reasons, and the new powertrain R & D investment, DPCA also means changing ideas, take the initiative to avoid quot; being beaten quot ;.
Secondly marketing, Dongfeng Peugeot Citroen Automobile’s two brands have different plans, Dongfeng Citroen dedicated to the products, services, customer experience 360 degrees to create the industry benchmark for comfort; Dongfeng Peugeot quot; US design, the quality of the real , Wyatt Technology’s quot; as a core value of the brand.
PSA official has said: quot; is not that correct their mistakes and we communicate, PSA in what products to sell, there is no good talking about him own brand story. quot; The fact is, Chinese consumers the impression that French cars still in the quot; personality quot; at this level, no single brand their own brand characteristics, so precisely and continuously implement marketing actions, rebuild the brand image, this is equally critical.
In services, the main content is to implement quot; five heart operations guardian quot ;. Including seven days as a result of quality problems retreat transfer, the official year due to drop may make up the difference, five-year / 150,000 km warranty and six free basic maintenance; an overall decrease in the price of maintenance and spare parts prices, 2300 rescue vehicles 24 hours standby, the country reached within two hours, not satisfied with the service free one, any more than the first six years of the owner Get a free maintenance, replacement brand with the highest value-added 15,000.
The move can be seen as the quot; yuan + plan quot; core. 7 days can be returned, the official drop can make up the difference, given the extent of consumer confidence in the product, because the product without problem or issue price quot; tenterhooks quot ;, while the 5-year or 150,000 km warranty and six free basic maintenance, rarely seen in the joint-venture car prices, showed his sincerity.
final operational evaluation of all the work, all with quot; customer satisfaction quot; as standard; then execute the first responsibility, customers who find who is responsible, whoever tracking in the end. New general manager of the 400 dual-brand phoneComplaint Line, in response to consumer demands within two hours.
This is the adjustment server-side complement one point, to continue to clear the consumer as the core, but did not mention the focus of dealers want truly these, Dongfeng Peugeot Citroen automobile need to pay attention to handle the relationship with the dealer, according to other news media reported that Chen Bin led the research spent eight days more than 50 dealers, and distributors signed on gambling plan, also It can be seen as support for dealers.
written in the last
summary view, quot; + dollar plan quot; compared to the previous series of revival plan proposed by Dongfeng Peugeot Citroen Automobile, a more comprehensive coverage point, and unavoidably, more targeted, in theory, should be able to get good results, but want to thoroughly win this turnaround is still a certain degree of difficulty, ultimately depends on the final implementation phase, the intensity enough big.