January 15, Lexus Chinese micro-channel public number to send propaganda Blake Texas LM open sale, and announced the price of new cars: LM300h will launch Jun Ya seven and four Royal World Edition version two models, priced at 1.166 million yuan and 1.466 million yuan. In addition, Lexus LM will also be officially opened February 24 sale.
as the Lexus brand’s first MPV model, coupled with Toyota Alpha wore a “halo” car since the 2019 Shanghai Auto Show starting debut after the world wide attention. So how does this new car product strength? How about market prospects? Ash will take you to see together.
Based on LM Lexus and Toyota Alpha and Will law the same platform to build from, and outline the overall appearance of the Toyota family two “brother” models is quite similar, as are the Founder, tough design style. Signature spindle grille to be adopted, and it is also a full line of Lexus models in the area of the largest in the network.
In addition, it also uses a large number of decorative elements of chrome; groups, and with the sharp headlamps sharp “L type” daytime running lights, is supplied to the front face of car strong visual impact. But compared to the coat of Toyota Alpha “mask face”, layered front face Weir law, Lexus LM still want to look elegant with a lot of convergence.
car side molding and Alpha, Weir method quite similar, are more regular and smooth. Further, two upper and lower frame portion “L” shaped and dense chrome spoke wheels make the car more sophisticated and high-end. Body size, the car’s length and breadth were 5040/1850 / 1945mm, 3000mm wheelbase, as compared to the growth of Alpha in the vehicle length and vehicle are high.
aspects of the tail, Lexus LM also used a lot of straight lines of the design, compared to the Alpha and Will Act to be more layered, but also more “assertive.” The through huge car rear lights eye-catching, and then matching the chrome elongated downward, creating a certain “X” shaped structure. Overall, in addition to the netChrome outer large, many details of the car body is also chrome decorative elements, and with “L” brand features emphasized.
Inside, the Lexus LM the heritage of the brand has always been good quality, workmanship, materials used are more solid. But given the product positioning and use of a new car, this starting price of over one million vehicles in the control layout is still neat, functional area clear, tend to be more practical and functional.
Lexus 4/7 LM provides two kinds of seat seating layout, and also the introduction of two kinds of black and white and black color interior color schemes. Wherein the seven models offer three independent air conditioning area, located in the second row equipped with a 13.3-inch roof video screen, and the third row of seats can slip over long distances. Further, in addition to the common layout 7 2 + 2 + 3, Lexus model LM 4 is also provided for selection.
4 and 7 and the distinction, the focus lies in front of the partition and the rear space. According to the official description of the Lexus, before and after the four models ranked independent space, completely separated by a privacy screen window, and the window screen can be moved up and down and adjust the transparency of its design inspiration from the traditional Chinese screens.
In the interior of the screen window, the embedded 26-inch screen, Blu-ray disc playback; and with the mobile electronic devices are connected, with soundproof glass and Mark Levinsonreg; to create a premium sound system, you can create a comfortable and quiet back independence. In the intermediate position of the second row of seats, Lexus LM is provided with a large-area touch control panel can be adjusted to room temperature, the light source cabin, seat angle and audio functions.
The second row Ottoman car seat excellent in a large package and, with the fine suture, more luxury and comfort; The built up to four modules and a plurality of damping imitation shiatsu massage mode, a low resilience polyurethane material using AdaptiPedic filled, the backrest can be,Legrest like a wide angle. In addition, the new car is also equipped with a refrigerator car, the interior can accommodate about 2 750ml bottles of wine or champagne.
Power, LM 300h Lexus hybrid system is equipped with 2.5L, and matching E-Four electric four-wheel drive system. And then with a swing valve dampers and suspension tuned for comfort, to ensure that the new car smooth and comfortable driving experience. Dynamic combination of new cars and 2019 dual-engine Alpha, the same method Weir dual engine, but the specific parameter information for the time being unknown.
In 2019 Toyota Alpha as a reference, a power system which is mounted a double + 2.5L engine motor combination. The maximum engine power of 86kW, the maximum torque of 198Nmiddot; m; the total power of the motor is 155kW, the total torque 409Nmiddot; m. Transmission part, the matching E-CVT CVT.
In recent years, along with upgrades and changes in consumer consumption concept, MPV segment in this field will be regarded highly, its is also a lot of people see as the “Blue Ocean” market. But in 2019, the domestic MPV market performance is not optimistic, the cumulative sales of 1,372,000 vehicles, down 18.2 percentage year on year. And, in this market, it is also filled with the number of models with a “tool vehicle” attributes such as Wuling Hongguang Po Chun 730, Dongfeng popular and so on. The strong business qualities like Buick GL8, BYD Song MAX domestic orientation, Ji Lijia occasion, also occupy a certain proportion.
Thus, the intention is different from the user other market segments, “convergence”, the domestic MPV field is showing a “diversification” of the development trend, it is also more meet the definition of “multi-car” MPV. Turning back to the Lexus LM, in fact, it has gone beyond the inherent perception for most consumers MPV’s. Like Toyota Alpha is so, not as to what Blue Ocean Blue Ocean, is by no means the focus of their concern.
on the ash of view, thisBefore Toyota Alpha can be regarded as one of the top MPV currently on the market can buy. With balancing quality and impact of star “with goods”, which by many business celebrities, the stars, the boss of all ages. Nature “nanny car” makes Alpha can satisfy the daily travel, business reception, a status symbol, such as multiple needs. And it is worth noting that Alpha is just a “Toyota.” When the Lexus brand with “aura” of blessing, LM is undoubtedly more luxurious properties.
2019, cumulative sales of the Lexus brand in China reached 200,521, an increase of 25 percentage. Although compared to the Cadillac there is a gap of 11 986, but considering the Cadillac brand substantially none in the terminal, and adhere to all imports of Lexus sales in the terminal price of the firm, the latter’s market performance is more gratifying.
The arrival of LM, obviously can not afford to take the amount of tasks, but it will help new car Lexus brand occupy more market share. In addition, after the aid Toyota Alpha “successful” launch of locating more luxurious Lexus LM, we can further overstating the Lexus brand image.
Finally, Ash also want to ask, the price of 1.466 million yuan Lexus LM four Royal World Edition “increase” How much better?