The new Mazda CX-4 on November 8 in Changsha officially listed guide price of 14.88-21.58 million. Compared to older models, the new car mainly for the appearance and configuration optimization and upgrading, while prices further downwards, added two models. In addition, the introduction of the new car in addition to quadruple courtesy, but also provides a “horse pink price”, the whole system maximum discount of up to 9,000 yuan.
[123 ] the new minimum distribution models worth buying?
new Mazda CX-4 (hereinafter referred to as CX-4) added two models, namely the youth version of the 2.0L blue sky with a minimum of Starter Edition and 2.5L models driving fun version of the blue sky. Undoubtedly, the two increases Starter Edition models, further down the barriers to entry CX-4, but the problem has cropped up, for consumers, these two models is whether it is worthwhile to buy?
First we look at the sky youth 2.0L version of the model. Compared with the second lowest of blue sky vitality 2.0L version of the model, its low price is only 4,000 yuan, the gap in configuration only after parking radar and a power sunroof. From simple configuration in terms of the value of 4,000 yuan to buy a power sunroof are worth the fare, but for some younger consumers, the importance of the sunroof is not as important in the past, in this context, the lowest allocation models natural worth starting.
need to know the guide price 148,800 yuan, at the same level of the joint venture brand models, it is hard to find the approximate price models, and blue sky youth version of the model is the 2.0L hit a price difference, and other models have a dislocation competition. Of course, car prices dislocation means of competition can not be the product worth buying the premise, it is cost-effective products, CX-4 is still the most cost-effective models with 2.0L top or top with two times. Overall, the new 2.0L model is still the strategic significance than tactical significance, its presence indicates an attitude,Mazda to show further admission of young consumers with a lower threshold for consumers to feel more welcome character belongs to Mazda.
What new car upgrade?
Despite sales are not that Mazda models have been considered a clear stream market. Obviously to take the amount of cars, but the character and every three years but in no way weaker than the luxury brands. Therefore, take the amount of other household models compared with the level a similar price, the Mazda consumers tend to be more firm. But the attendant problem is that the car is not fast consumer goods, even if the home fans support, how can attract new consumers? Especially when the CX-4 has been small minority, more quickly adapt to the popular demand seems to be the only way out.
As mid facelift CX-4 appearance was optimized, so that the vehicle look more refined and more linear flow, further anchor itself coupe SUV real identity and status. Configuration, new cars equipped with LED matrix ALH adaptive headlights, equipped with BOSE sound, intelligent security system upgrade again. It also added a 360deg; panoramic image, AEB pedestrian monitoring, integrated intelligent network linking system and a new 8-inch central control screen. There is no doubt that these configurations are currently the mainstream and more popular configurations.
It is worth mentioning that, CX-4 strengthened for Driving level. The first is the change by nearly 20 percentage parts, rigid reinforced body, so that the new chassis system can be more smoothly filtered vibration, shock filter and let the comfort of the vehicle becomes stronger. GVC PLUS acceleration vector control system and an upgraded version of i-ACTV AWD is so intelligent four-wheel drive handling and passing ability to become a better CX-4.
can say this though just a mid-term facelift, but the CX-4, it’s not small change. More in line with the trend of public body design, configuration increases more in line with the trend of the times and to further strengthen their own advantages in handling and passing ability, let CX-4 product competitiveness becomes stronger.
does not speed up, when theNext generation torrent CX-4
this year from January to September, total sales of CX-4 was 33,886, the average monthly sales of only 3765. Overall, monthly sales of CX-4 is relatively stable average, but the number of terms, this is not a proud achievement. 2019 winter and signs of rejuvenation is not, but there is a further continuation of the momentum can be said that all this cold spell being forced car companies to make changes, among which naturally includes the FAW Mazda CX-4.
positioning as a small public space and there is no obvious advantage of CX-4 is, where it is an advantage over the players of the same level ? Yen value, cost control and perhaps its greatest weapon, combined with the current CX-4 sales popular basic models with 2.0L-based can also be seen, this product is cost-effective for people recognition and pursuit. The mid-term facelift and add configuration models adding, in fact, FAW Mazda distribution adjustment is directed to a market model made.
a lower price, so CX-4 has a lower access threshold. To cross-border models, for example, CX-4 in a similar price this is not much of a competitor, was undoubtedly the most direct rival collar 02 grams. There is also rivals such as Volkswagen T-ROC exploration song, Toyota C-HR / IZOA Yize sister models and so on. These opponents, without exception, in space there is no obvious advantage, so the two sides will enter the “bayonet” stage, the selection and CX-4 color values of competition, competition is competition or manipulation is also cost-effective? There is no doubt, CX-4 not in fear.
From 2016 to now on the market, how CX-4 regardless of market performance, at least a reputation rooted in the voices of many consumers into high color value, high control and cost-effective impression. These will undoubtedly play a positive impression on the CX-4 some assistance action, language updates made on the basis of Ye Hao, Ye Hao configuration upgrade, cost-effective upgrade or whatever, help activate the CX-4 in these positive impression on the minds of potential consumers, and thus stimulatedLive their market performance, so that more potential customers to join.