October 25, FAW Toyota RAV4 new wing put officially listed, this time launched a total of two kinds of power 8 models, the price range of 174 800 -25.88 million.
internal and external overhaul, using TNGA-K platform to build
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as a replacement model, the new RAV4 wing put the use of Toyota TNGA-K platform to build, jumped from the compact car platform to mid-size platform, while the introduction of THS-II hybrid system to achieve L2 autopilot level Chi-line security system, three, four-wheel drive architecture, product strength again jumped to advanced level.
FAW Toyota RAV4 new wing put basic continuation of the overseas edition design, the overall style becomes rough hardcore. The front face of the new car uses the latest family style, the narrow width of the grille and lights connected group of modeling throughout, and something people could easily see the car from Toyota hands. New car color is also very bold and rich, providing its Mi Lanka, Aegean blue, red Paris, the ink deep black, pearl white, titanium crystal gray and platinum bronze metallic color seven kinds of colors, supports 15 color schemes including color matching, including .
In the car side and rear adds more angular design, three-dimensional look fuller. In addition, the new car is also equipped with a very good visual effects body kit, complement each other and hardcore style vehicle. Body size, the new RAV4 wing put length and breadth were 4600/1855/1680 millimeters, wheelbase increase of 30 mm compared to older models, to 2690 mm.
FAW Toyota RAV4 new wing on the interior design process paid great attention to ergonomics, the layout of the center console not only clear and reasonable, but also through the lower exterior mirrors shift, reducing the back door pillar section, enlarged triangular window area, improve vision occupants as possible. Car trunk is very regular, conventional volume reached 580 liters, the rear seats recline depth may also be extended from 1015 to 1880 mm.
power, the new RAV4 2.0L and 2.5L Wing release provides hybrid two power options, all six countries to meet emission standards. Wherein, 2.0L engine maximum power of 171 horsepower and peak torque of 209 cattle middot; m, matching Direct Shift-CVT CVT, some models will be equipped with four-wheel drive system and timely dynamic torque vector control. 2.5L hybrid system from 2.5-liter engine, two motors, a planetary gear consisting of Formula E-CVT gearbox, engine maximum power of 178 horsepower, two drive-integrated system 218 hp maximum power, the maximum power of four-wheel drive systems 222 horsepower.
configuration parsing, high pricing or three reasons
in 8 models this launch, you can find only 2 models priced at less than 200,000, more than 220,000 yuan there are four models. This centralized distribution to high price range are rare in the past, but the price is too high, but also need to conclusions by comparing the configuration:
■ 2.0L urban version
price: 174,800 yuan
basic configuration: LED headlights group, automatic headlights, fog lights halogen, alloy wheels 17 inches, 4.2 inches trip computer, the plastic belt 4 to adjust the steering wheel, seat fabric , manual air conditioning, PM2.5 filtration, front airbags, front side airbags, front and rear head curtain airbags, knee airbags, automatic parking, uphill assist, tire pressure monitor, ABS anti-lock brake force distribution, auxiliary brakes, traction control, vehicle stability control, adaptive cruise full domain, the PCS pre-crash safety system (with the front of the pedestrian identification), the dynamic of the DRCC cruise control (full band domain function with the car), the LTA tracking a lane assistance system ( with car-driving function), AHB automatically adjusts high-beam system
■ 2.0L fashion version
price: 194,800 yuan (↑ 2 million)
new by configuration: 18-inch alloy wheels, 360-degree panoramic image, power sunroof, keyless entry A key start, remote start, trip computer 7 inches, the main electrically adjustable driver’s seat, the main driving seat bracket, 10.1 inches in the control panel, exterior mirror electric folding / heat
■ 2.0L four-wheel drive version of the fashion
price: 203,800 yuan (↑ 0.9 million)
New configuration: timely four-wheel drive system
■ 2.0L GLS
price: 211,800 yuan (↑ 0.8 million)
new configuration: 19-inch alloy wheels, front and rear parking radar, can be opened panoramic sunroof, roof frame, leather steering wheel, leather seats, heated front seats, ambient lighting (four-wheel drive system timely reduction)
■ 2.0L distinguished siquban
price: 225800 element (↑ 1.4 million)
Add configuration: timely four-wheel drive system with dynamic torque vector control, Hill Descent
■ 2.5L engine elite bis
price: 224,800 yuan (↓ 0.1 million)
to increase active grille
arranged in the fashion version 2.0L Starting at 19.48 million on
■ 2.5L engine bis elite siquban
price: 237,800 yuan (↑ 1.3 million)
Add configuration: an electronic four-wheel drive system
■ 2.5L engine Ultimate bis AWD version
price: 258,800 yuan (↑ 2.1 million)
new configuration Front and rear parking radar, electric trunk, trunk motor position memory, roof rack, leather steering wheel, leather seats, heated front seats, the streaming media rearview mirror, ambient lighting
the eight models in, 2.0L version of the city seem very cost-effective, but in fact more attractive to consumers or the fashion version and GLS. Fashion version 7-inch trip computer, 10.1 inches in the control screen, GLS leather steering wheel, leather seats, roof rack, all grades reflect the fundamental models and face, and accurately hit the domestic consumer pain points. Therefore, most consumers are likely to choose more than 194,800 yuan models, which to some extent, but also improves the consumption threshold.
FAW Toyota to take this pricing and configuration options, can be roughly estimated three reasons: First, the brand level, the brand is the goal of all car prices up, put him in glory FAW Toyota RAV4 under the new a lot of this, to upgrade it from the original compact car platform to the TNGA-K midsize car platform, the introduction of many new technologies, improve staffing levels, it can support the higher price and brand image; followed by user select the level in the consumer to upgrade the environment, consumer purchase motivations already starting to solve just need to improve the quality of steering, strategy changes the new RAV4 wing to put the positive and to meet this demand; and finally the main marketing vehicle transfer to the high price, can help companies better maintain profits, the China automobile dealers Association released the “2018 National automobile dealers business conditions survey found major” shows that in 2018 the average gross margin of only 0.4 percentage car, while the previous year the average gross margin of 5.9 percentage, which changes in product strategy under such an environment, but also enhance the profit imperative.
It stands to reason, in close fight into the collective state of the domestic car market, the new RAV4 wing put the high pricing strategy is vulnerable to cold, but the domestic compact SUV mainstream joint force general decline of the product, but for the new Rong put RAV4 provides day. As the only replacement in the near future, upgrade to the new model mid-sized car platform, or to appeal to consumers is far ahead of the rest of competing products. This unique property, but also allow consumers to purchase more zeroed in on the product strength and cost-effective, weakened the budget increase sensitivity. FAW Toyota released data side of the feasibility of the strategy: since September 21 on sale, the new RAV4 wing prepared to put pre-orders have exceeded 1.8 million units, exceeding 20 percentage achieve their goals.