Ford has experienced three consecutive years of sales in the most depressed moments to dark, from the brand, product to product quality control, management of long-standing defects have emerged liquidation type of problems exposed in recent years.
in the Chinese market all the way to an even keel Ford, 2017 appears inflection point, Ford sales fell 14 percentage of sales in 2018 “cut” up to 54 percentage.
During this period, Ford product sales decline, brand influence decline, dramatically reducing the dealer profits, part of the loss. After the inventory pressure increases, the confidence of dealers to manufacturers reached the freezing point, dropped loyalty.
2019 1–11 months, Ford sold only 166,000 total, not as good as 10 years ago. Combined with the increased complaints and other reasons, Ford proposed “million-selling” a far cry from 2016, or even close to “collapse” the edge.
September 26, Changan Automobile and Ford Motor Company signed a strategic cooperation agreement to deepen and accelerate the release of the Ford plan. At the press conference the ceremony, President Chen Anning Ford China, said:
According to Changan Ford plan, from the end of 20,212,019 years, the Changan Ford will launch at least 18 new models, which includes five new energy products.
“Accelerated Program” emotionally, to fill the consumer tasteless Changan Ford product portfolio for more many fresh new choice has a positive role; trap from Changan Ford perspective, “accelerated Program” is used to save the reputation and the confidence of dealers Jedi rebound.
Chang’an Ford new listing sharp occasion Escape, is the “Accelerated Program” in the first new models. From this car, you probably can see how strong the desire Changan Ford to survive the Chinese market.
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Overall, the new Ford Edge occasion design is not too out of place color. Designers will firmly draw the line styling scales, law-abiding, designed to radiation broader consumer groups, and use the occasion of the Ford sharp two-body design, although the difference is not too obvious, but slightly modified version of the ST-line enough to mobilize young people’s taste buds.
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interior large senior environmental soft material, Ya brown, gray element, in three different styles mysterious black interior color. In the control equipped with SYNC + Chi-line infotainment system, the official claimed that this upgraded system will be more powerful than the original.
Ford family continue to follow the design of the inner casing, the shift knob using a stronger sense of quality, and increases in the control and multimedia system upgrade. Even simple design, no novelty, but the functionality of the technology within the cabin aspect can not be ignored.
Ford Edge strong interpersonal Escape reason, because the level of the Big Three ahead on the same level SUV eleven
at the same level lightest aluminum suspension
, at the same level the fastest full system7.5 seconds acceleration Pobai , the same level of the strongest, the automobile industry uses ultra-high strength 1700 MPa of the martensitic steels highest level .
Department standard + 8AT + 2.0T engine four-wheel drive system, the maximum power 248ps, the peak torque of 393Nm, one hundred kilometers fuel consumption of 7.6 liters. The whole system comes standard with high specification hardware, is still in the compact SUV in for the first time, more importantly,
only 189 800 -21.80 Wan
prices, “price” is the Ford Escape’s largest inter-sharp killer.
Inter-wheel drive Ford Escape using a sharp
Smart separable four-wheel drive system
, can be quickly switched two drive / four-wheel drive torque distribution and precise milliseconds. The two state drive, rear-wheel drive can be completely cut off, avoiding idling shaft, the grip and depending on different road conditions can be quickly switched to four-wheel drive mode.
lightweight aluminum suspension
than the conventional suspension Save more than 50 weight percentage, greatly reduces the unsprung mass, it is possible to enhance the dynamic response of the steering speed, and standard / economic / motion / slip / snow and sand five kinds of driving modes to choose from.
Ford will this cutting-edge all-occasion Escape as the starting point for a rebound, 189,800 from the surprise of pricing so that consumers eyes to refocus the Ford brand body. “Rejection of fat” after the marketing strategy, so that even if consumers do not have to wait until the market can offer a satisfactory price, Changan Ford Escape occasion with a sharp counterattack sounded the number ofangle.