compact-class sedan competition has been fierce, and then play the new generation of products have to face competition, will become more emboldened enough. This year’s Shanghai auto show, Nissan Sylphy on the world premiere of the 14th generation of products. Since 2012, sales of the Nissan Sylphy in constant climbing rose, still kept selling momentum. This fight a “protracted war” the effort, it really was not achieved overnight. It is necessarily a strong force based products. So, where Sylphy products in force? Simply put, is a good product positioning, has always been “home” to “source” point for product design, brand strategy and Nissan – Nissan technology, people middot; car middot; life – just to emphasize the ultimate understanding of consumers and attention.
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market is so wonderful, first time buyers are often not aware of their real needs, their preferences will be called at a time baptism evolved. To become the “King of the sedan,” you have to slowly realize the most real needs of consumers, they gradually become inseparable partners, in order to achieve excellent sales. Nissan Sylphy sales is the most convincing proof.
Sylphy since 2006 in China market, it has been 13 years of history, the great sales make this compact car has become a carry handle sales of the Nissan family, and it is not much energy can be breaking the wrist of products under a high with the public at the same level as the number of cars sold on the Japanese.
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According to Dongfeng Nissan sales data released December 10, Nissan 2019 from January to November sales reached 1,041,020, up a slight increase over last 5 days in advance sales exceeded a million.
wherein, Nissan Sylphy cars (including the 14th generation xuanyi and classic xuanyi) stunning performance, its sales reached 52,865 in November, according to data by the Federation showed that sales rose 4.5 percentage, leading its sales ranking behind FAW Toyota Corolla more than 15,000, its class market and the overall auto market in a veritable sales play.
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in the past, Sylphy is a standard family car, and not too aggressive design, both exterior styling or driving experience, giving you the feeling is the word practical. Experienced a long period of four years, Sylphy has finally launched its own facelift, which gave me the greatest feeling is that it is no longer like the old section as a shopping cart, but more fashion movement, let you see it kind of want to feel instantly start, and give the most direct reason why I feel this is the new Nissan Sylphy uses the most popular V-motion family design language.
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tide appearance
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and the appearance is such a letLove the people. The kind of family design language compared to older models more radical. Inverted trapezoidal black grille with integrated headlights group, to form a huge size V-shape, the shape of more than Civic movement range of the front face. Thick U-shaped chrome trim closely follow the trend of the moment, played a finishing touch. Headlight light narrow group of modeling, internal barb-like fighting style LED daytime running lights, combined with the cutting blade-like shape of the fog lights below, the performance of the car quite a bit of flavor.
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The body side is bright. New sylphy waist design using segmented, extending rearwardly of the rear window black process to create a suspended roof. Even lower than cash body lying flat, with the new dual five spoke wheels, good visual effects. Attention to the rear, the tail of the new car design is more compact, taillights with a new design, while the bottom has also joined the silver plaque, with a strong visual experience.
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in general the new Sylphy has a very young and dynamic appearance, I believe that we can attract many young consumers, manufacturers put the main audience groups positioned under the car after 85, I think it is quite reasonable.
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for the first time car buyers, buying a car of their own, for example, the appearance of beautiful, fuel-efficient, sitting comfortable, reliable, emptyRoom enough …… most importantly, it will feel the cost is very high.
before
to buy, we can look at each platform how users reputation for Sylphy it . The main positive evaluation is: good comfort (seats and sound insulation), appearance of the atmosphere, a large space. This is not exactly the main demands of family cars do? Stylish, rich configuration. For the topic of “home” is the practical, Sylphy most close.
warm built
of course, you might ask, Sylphy new interior configuration and how to attract consumers ? Sitting in the new Sylphy car, ran through a sense of family warmth, light-colored interior brings warmth and loneliness. Selection of mostly soft material, feel very good, very soft and comfortable. In addition to comfortable home atmosphere, 8 inches big screen in the control suspension became a bright spot, it equipped with the latest interconnected system that allows physical buttons further simplified. The new style of three flat-bottomed steering wheel and turbofan air conditioning vent, so the new car looks more stylish. Interior color separation process, a large area of soft material wrapped center console, these are the envy of older owners change.
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in addition, “moving the sofa” reputation new xuanyi also remain, front and rear seats of a three-tiered buffer filling material, more are very soft, the length of the front seat more in place, a better supporting leg; the back due to the increased width of the body leads to better horizontal space, which is the new Sylphy highlights.
security configuration
active safety has also been improved, equipped with 6 airbags, equipped with the latest Nissan Chi Heng technologies, including lane departure warning, active brake, and lines assist and throttle depressed by mistake corrected and so on, the performance in terms of driving assistance will be more outstanding. Handbrake was changed to a foot brake.
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can be seen in the new Sylphy is basically the same car and the other kept at a level even higher, most of the security configuration of science and technology have equipped. It is worth mentioning that the interior space of the performance is very good, considered the front row in the same car. Storage space interior design is also in place, although a small number, but very can hold.
Power system
new sylphy retain only a 1.6L naturally aspirated engine, with a slightly improved in power , maximum power of 139 horsepower, and in line with national emission standards for six, matching CVT gearbox transmission system. However, this configuration of power play compared to competitors, it seems too singleFirst, a majority of the limit consumer choice, matching five-speed manual transmission system and XTRONIC CVT intelligent CVT.
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there are several powertrain done this better, it is the first point of the dithering process better, substantially feel the car less vibration coming from the engine; second is the high ride, bring a strong comfort; third point is the low fuel consumption, although there is no fuel consumption through more rigorous testing, but if in a more gentle way to drive / cruise, the car’s fuel consumption performance is quite good, and I believe one of your buyers are most concerned about points.
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If true contest and German cars, then the two factions in all aspects of car you really come to me, each outcome. Take the Sunny, the Sylphy roof and chassis structure better, superior interior, comfortable ride, and Sunny before and after the protective structure, the structure of the door, the cabin layout is also very good, but in all aspects of interiors, still a little old-fashioned for the moment the aesthetic of young consumers is a little bit worse, I think of the phrase “every success will not be accidental”, the phrase used in the Volkswagen Lavida and Nissan Sylphy car two very appropriate. Balanced performance, outstanding value for money, relatively low maintenance costs and relatively good fuel economy is their holy grail. The sharp eyes of consumers, the sales performance of both cars can say that God is very good for home use, small or in favor Sylphy! 
car duo miles summary: 
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“the Chinese market has become Nissan vehicles in the world’s largest single market, the ‘Nissan Chi Heng’ technical landing the forefront.” a here, for the Chinese market to develop targeted marketing strategies, product launch localization is the key to good momentum in China Dongfeng Nissan maintained. Looking at the domestic compact car market can be described as strong opponents like clouds, very competitive, and new Sylphy enhance the design and configuration of the underlying security beyond doubt. Price range starting from 109,000 yuan. As a classic new-generation models, the new Sylphy change can be described only inherited the tradition of practical, but also a full range of upgrades, overall a 360 degree full youth and sports. In the end it is worthwhile to buy? I believe you already have in mind the answer.