Although the automobile market in 2019 once again experience the winter, but the performance luxury market point of view, has not been much affected. After BBA announced 2019 full-year sales, luxury brand sales in 2019 ranked the dust settles, BMW won with 720,000 units sold luxury market sales champion, Mercedes-Benz and Audi, respectively, to 700,000 and 690,000 in the second achievements and third place. Today, it is little wisdom for luxury brand sales in 2019 to analyze the situation for everyone.
BMW’s luxury brand sales in 2018 ranked third in the standings, in 2019, a year of efforts by the BMW with the go-ahead score 720 000 Mercedes-Benz and Audi, the luxury brand aspirations to front-line sales crown. BMW can achieve such results, in fact, reasonable, force the introduction of several new products and new energy vehicles, laying its market position.
from BMW’s performance in all major market segments point of view, it maintained a relatively high growth. SUV aspect, “X” family of full-year sales rose more than 50 percentage, which BMW X3 annual delivery of over 120,000, has become the main driver of the BMW 2019 business growth; BMW X1 annual sales of over 96,000, leading the fine sub-market; and the BMW X5 and X6 in their respective market segments also maintained good sales. The car, the BMW 5 Series strong performance, the annual total sales reached 173,000, leading the luxury car market; the new 3 Series to the market in June 2019, due to the new and old models switch, sales by the short-term impact, but later with the the terminal benefits increased its sales climb significantly, culminating in full-year 2019 total sales reached 130,000.
In addition, MINI brand annual sales in China to 32,700, up 11.3 percent to maintain growth, it has also become a key factor in the BMW championship. 2019, outstanding performance of BMW’s new energy market, the completion of the delivery of a total of 50,000 customers, achieved an increase of 34.1 percent.
In planning the new car, BMW said it will launch 17 all-new products in 2020. In addition, BMW2020 will also be defined as “new energy vehicles of the Year” by the end of 2020 will launch six new energy models for Chinese consumers, which BMW models –iX3 first electric SUV will be officially listed in the second half.
Mercedes-Benz 2019 full-year sales in China reached 700,000 (includes smart brand), an increase of 4 percentage ranked first two. Just from the Mercedes-Benz brand sales point of view, its annual total sales reached 693,443 units, an increase of 6.2 percentage, it is not easy to have such performance has been in the automobile market in the winter.
aspects of sales of specific models, Mercedes-Benz’s domestic models have eight in total brand sales accounted for more than three-quarters of the Mercedes-Benz C-class, E-class and the most popular GLC, sales have broken through the 130 000, where sales of Mercedes-Benz C-class, E-class are more than 150,000. With seven luxury Mercedes-Benz compact class SUV– GLB into the fray, the future Mercedes-Benz is expected to regain top spot again.
In planning the new car, Mercedes-Benz announced the 2020 launch of 18 new models in China market programs, including the Mercedes – Maybach GLS, new GLE coupe SUV, the new E level, the new GLA, GLB 1.3T low-power version and so on. In addition, Mercedes-Benz – Geely Holding has announced the formal establishment of the smart brand global joint venture to promote the development of high-end electric cars in the country.
2018, Audi won the luxury market sales crown, and a year later, Audi sales in 2019 ranked only the first three. However, compared to the same period of the performance point of view, the Audi 2019 annual sales in China to 690,083 vehicles, an increase of 4.1 percentage.
It is worth mentioning that the domestic sales accounting for Audi models up to 91.5 percentage, reaching 630,800 units. And specific to the models, the Audi brand Audi A4L still be the main sales, total sales in 2019 reached 168,500, an increase of 2.3 percentage; followed by Audi’s “trump card” model Audi A6L, annual sales of 131,200. inMarket SUV, the Audi brand Q5L models also contributed 139,000 sales, up 16.8 percentage increase. In addition, the Audi A3, Q3, Q2L other models, it also brings sales of nearly 200,000 units of the Audi, accounting for 28 percent of total annual sales. Meanwhile, the 2019 Audi also introduced the first electric car e-tron and flagship SUV Q8, Audi product they improve the layout at the same time, in terms of volume also achieved some results.
2020 Audi products Petani, its delivery vehicles in China reached as many as 18 models, including the mid-term facelift A4L, Q7, Q3 coupe version – Q3 Sportback will also be the FAW – Volkswagen – Audi introduced domestically, while the Audi S6 / S7 / S8 models such as the new generation will come. In addition, the Audi e-tron is expected to domestic listed at the end of 2020, the price will be close to the people than the current lot.
Cadillac luxury brand to become the second echelon leader, according to Cadillac official data point of view, its full-year 2019 cumulative sales of 212,507, down 7.2 percentage.
From the specific sales composition point of view, SUV, the Cadillac XT5 most prominent, 2019, cumulative sales reached 57,317, accounting for 26.9 percentage; Cadillac XT4 total sales in 2019 to 47 054, and has made an increase of 209.9 percent; and in July 2019 the domestic market in 2019 Cadillac XT6 harvested 11,053 sales. Sedan, the Cadillac CT6 in 2019, total sales reached 22,637, an increase of 31.4 percentage; less than 2 months to market a new midsize Cadillac CT5 cumulative sales reached 6191.
new car terms, 2020 Cadillac brand will form a product matrix 3 + 3 model layout that is 3 models SUV + 3 sedan, where the new midsize sedan Cadillac CT4 expected officially listed in the first quarter of 2020, through the introduction of new products, we believe there will be Cadillac in 2020Better performance.
Lexus performance in 2019 is very good, its total annual sales in China reached 200,521 units, an increase of 25 percentage, the gap between the Cadillac and less than 12,000. It is worth mentioning that this is the annual Lexus sales in China topped 200,000, but it is also the fifth annual sales of over 200,000 luxury brand in China.
have to say that the Lexus’s hybrid vehicle sales reached 69,027 units, an increase of 39.3 percentage of total sales accounted for more than 34 percentage. In June 2019, Lexus sales in China broke the one million mark, which is very rare for a net sale of imported products automobile brands.
In planning the new car, Lexus LM and UX 300e models will be available this year. LM which Lexus is Lexus’s first MPV to create a product, which is based on the Toyota Alpha platform with the law and Weir, the current car has announced prices for 1,166,000 -146.60 million; Lexus UX 300e is the first Lexus pure electric vehicle, which will be available in the second quarter of 2020 officially listed, the NEDC overall endurance 400km mileage.
Volvo’s total sales in 2019 reached 154,559 units, compared to 2018 increased by 18.4 percentage, this is the first time Volvo 150,000 mark, while the global market is also the highest ever single market sales, setting a sales record in the history of Volvo cars China mainland market.
From the specific vehicles sales point of view, in 2019, the Volvo XC60 sales reached 62,594 units, an increase of 28 percentage; followed by the Volvo S90, total sales of 43,130 units, an increase of 24 percentage; Volvo XC90 It is also doing well, with a total sales of 17,806 units, an increase of 21 percentage. In addition, total sales in May 2019 listing of the new XC40 is also a breakthrough million units, reaching 11,759, whileJust completed updating of the S60 is expected to achieve a breakthrough in 2020.
2020, Volvo will launch the new Volvo XC60 and XC40 pure electric version. The new XC60 will be further optimized in power; and the first electric car, the Volvo XC40 will be available as a pure electric version of the Volvo brand in the fourth quarter of 2020.
From the above six luxury brand in 2019 sales performance, in addition to the Cadillac, the other five major brands have maintained a relatively high growth. 2020 auto market is still full of challenges and opportunities, major brands will be a kind of performance, let us wait and see!