by the Federation according to the latest retail sales data recently released statistics show that in 2019 the narrow passenger car sales reached 20.698 million annual total, down 7.4 percentage year on year. In this one, the cumulative sales of MPV models 137.2 million, down 18.2 percentage year on year. From the data perspective, its overall performance is not optimistic.
In earlier years, the domestic market is mainly commercial vehicle MPV or like functions such Wuling Hongguang car occupied. The past two years, with the upgrading of consumption, more and more home-based MPV began to appear, so the MPV field is also a lot of people regarded as “Blue Ocean.” Here, according to Ash will MPV sales in the case of 2019, made a brief analysis of dynamic models as well as the top 10 markets.
Note: The sales data derived from monthly by the Federation [Ranking] December 2019 sales of integrated ranked Express.
① Wuling Hongguang overwhelmingly 369,000 sales crown the list of occupying the throne; although there is an 20.6 percent decline, but still ranked No. 2 than the Buick GL8 to sell more than 221,000.
② in MPV sales of the top 15, year on year decline in long An Ounuo most obvious, reaching 52 percentage; followed by 50.3 percent year on year decline of BYD Song MAX, which is the fifth highest on the list.
③ It is worth mentioning that, in addition to Wuling Hongguang, Buick GL8, Honda Odyssey of these old players, such as Guangzhou Automobile Chi Chuan GM6, Chase G50, Ji Lijia occasion of these budding athletes have also on the list.
Although compared to 2018, with 20.6 percent market decline in performance, but Wuling Hongguang still proud achievement of gains 369 515 2019 in MPV annual sales crown. Located in the MPV Wuling Hongguang, in fact, life is more assume the role of “means of production” of. People First price, performance and flexibility spacious rear-drive dynamic forms, both for the accumulation of the broad mass base.
In October last year, higher positioning Wuling Hongguang PLUS enter the market, its comprehensiveProduct strength has been greatly upgraded, but also to meet the needs of more consumers. However, subject to the automobile market down, consumption upgrade, the challenge of competing products and other factors, Wuling Hongguang decline in sales is obvious.
Buick GL8 total sales in 2019 was 147,644, an increase of 6 percentage. Buick GL8 can be said on behalf of the domestic business MPV, which entered the domestic market for many years, established a fairly strong mass base.
mostly for business use it, in terms of materials, workmanship and create a sense of quality and other aspects are worth noting, comfort is also widely acclaimed. The next field in the MPV market is not optimistic backdrop, targeting high-end Buick GL8 able to hold the first two positions and to achieve sales growth is not easy.
In 2019, sales of 730 Po Chun was 98,292, up a percentage decline to 31.9. Although SAIC-GM-Wuling belong, but Baojun 730 regardless of brand attributes or design inside and outside, are compared to the Wuling Hongguang more than a few “home” atmosphere. In addition, it also has a rugged, durable and priced close to the people and so on.
anecdotal often say “thin dead camel than Martha,” Wuling Hongguang sales despite experiencing a marked decline, but still sustain the sales crown throne. And in recent years, Baojun, then met the low-end brand positioning and consumer upgrade market this contradictory. So, a new Baojun brand came into being, and its RM-5 is for one brand new MPV younger attempt, even if the current market performance is not impressive.
is ranked No. 4 in the Baojun 360, which sold a total of 76,899 new vehicles in 2019, down 0.6 percentage year on year. Month cumulative break 30000 amazing performance when compared to just come out, Baojun 360 at this stage is quite satisfactory.
It is obvious from the appearance, interior design and the like, as compared to 730 360 baojun prefer to home. 6 is full-line layout, but also to avoid the problem of seven models biennially on line detection. In addition, since less than $ 60,000Price and spacious performance, but also for consumers to form a larger appeal.
BYD Song MAX appears, so that the majority of ordinary consumers to some extent concerned MPV this “Blue Ocean” market, and the market and therefore the number of home-based MPV appear. Listed 15 months, sales break 170,000, this is the song MAX has been brilliant.
2019, BYD Song MAX cumulative sales reached 69,424, representing a decrease of 50.3 percent, and this is based on its new hybrid models over the resultant plug. MPV market environment downstream and continue to attack rivals that have made it the market, sales fell significantly.
Dongfeng popular MPV sales in 2019 totaled 63,405, an increase of 1.8 percentage. East wind driving under the department has a variety of MPV, such as Ling Zhi, the popular S500, the popular M7, M6 and other popular. These products feature more similar, are the main low price and large space, but the drawback is that vehicle quality and workmanship there are still large room for improvement.
like M7 relatively high price of such models, also did not match the overall competitiveness. The downstream face of consumer upgrades and MPV market, Dongfeng popular MPV models need to enhance competitiveness.
2019 Honda Odyssey in total sales to 45,488, an increase of 2.9 percentage. In addition to the Buick GL8, Honda Odyssey is one of the few products on the domestic market and can take into account the joint force balance MPV home orientation.
in the first half of 2019, Honda Odyssey has been redesigned and launched a sharp middot; hybrid models. Six countries affected by the emission standards in the sale also are sharp middot; hybrid models.
JAC Refine currently has M series and S series, the former main MPV market, which is designedTapping the SUV market. In 2019, JAC Refine MPV cumulative sales of 36,898, compared to 2018 fell 30.1 percentage. JAC Refine MPV of the cost has always been known for the large space, the overall style is more biased in favor of business.
Since the price of less than $ 60,000 M3 close to the top with the price of 260,000 yuan M6, JAC Refine fairly broad coverage. But the face of the downstream and consumer upgrades, quality and brand image enhancement MPV is crucial for JAC.
In 2019, Chi Chuan GM6 total sales 35,663, an increase of 1704.8 percentage. Compared to its own MPV Ultimate GM8, GM6 Gun with a new wing design family front face, mouth grille supplemented lateral chrome, the overall shape and younger. Further, the side door design and optional 6/7 also make it more balanced home.
In 2019, Ji Lijia occasion cumulative sales 32,960. As Geely brand’s first MPV model, Ka occasion of high hopes. It has a young, fashion-oriented exterior and interior, as the overall home-based orientation. In addition, 2 + 2, 2 + 2 + 2 + 3 + 2 and 2 + 3 seating arrangement provides three kinds, the performance space make it more flexible. Power, Ji Lijia occasion to provide fuel version, 48V light mix and plug-in hybrid form three kinds of power, selectivity is also more abundant.
can be said to be auspicious occasion of Kerry tentatively explore the MPV market with a heavyweight product. From product strength and diversity of the selected power it can be seen the degree of attention, but the frustration of its market performance was flat. Last year, Geely VX11 exposure make many friends guess it would be the second paragraph MPV auspicious; now, the new car was officially named Ho Vietnam, and located in the seven medium-sized SUV.
By analyzing the 2019 MPV sales, we are easy to see: domestic MPV market did not grow as everyone calls “Blue Ocean”, a marked downward overall. Among them, in addition to the Buick GL8 and Honda Odyssey market was stable, standingsSingle in the rest of the models actually not “better.” Like the once hot BYD Song MAX, it is also in the sharp drop in sales of state.