Nick past five years how ever, I believe many people know, but there are even more different spoof versions to choose from. But how Chevrolet five years earlier, I believe that not many people know, you may even look back on the past five years, Chevrolet own, can not help but sigh.
As the world’s only founded by a racing car brand, Chevrolet has been 100 years of history, its spiritual connotation of the brand already own style, form a cultural complex. If you are in the United States, you can hear the Americans affectionately referred to as “CHEVY”, which is in Chinese, “chasing” means, it’s the Americans certainly visible. And in 70 countries, it has a similar identity and minority areas; however, in China, but it seems not the case.
2015 and 2016, Chevrolet since 2005 to enter the market in China since the most difficult two years. This year, two years is the rapid development of China’s automobile, but it has been regarded as the Chevrolet smooth sailing at this time has chosen a slippery tumble, if the 2018 auto market downstream is the market of winter, then in 2015 and 2016 is undoubtedly Chevy winter.
In between those two years, Chevrolet sales declined year after year, while 80 percent brand sales from 10 million products, including the cheapest Sail, contributed to the overall sales of 34 percentage . In China, in the minds of consumers, there is only a low-end, low-cost, no brand premium Chevrolet. It lost strength chase, seems to have lost all strength, speed and temperature.
in accordance with normal logic, decline in automobile upward Chevrolet , met the 2018 auto market snowstorm, naked hungry early it should be out of the market, but this is not true. This means that, for the 2017 Chevrolet was an extraordinary year.
2017, ChevroletSales rebound, an increase of 11.7 percentage; but it’s close to the body, no longer sail, is no longer a 100,000 level and other labels, but Mai Rui Bao, who exploration industry and other medium-sized, above the level of 150,000 The new label. This year, Sail began to fade from view, Cowarts to 270 percent growth rate gradually took over the baton in the hands of Sail, Chevrolet has become the entry model new play.
also in 2017, when listed in the exploration industry who Chevrolet officially Discovery channel and became the official partner. Thus later, Chevrolet began and Discovery Channel to create a joint “DC 24 HOURS SUV driving training Camp”, so that consumers in the field of exploration of the real, can experience the wild variety of challenges to the leadership of professional coaches to participate, but also to exploration community who feel a strong off-road capability and overall performance.
2018, just pick up Chevrolet ushered in the Chinese automobile market for nearly 30 years of a great winter, in the second half of the overall automobile market was almost cliff-style decline in the background, Chevrolet very best, we will maintain an increase in the positive growth of 3.8 percent, staying firmly consolidate the market after the 2017 trough taken share. But the face of the downstream market, Chevrolet was the efforts are not enough, in order to better cope with the cold followed in 2019, it must make a change.
We may have heard of such a car, the Chevrolet Corvette, which is Chevrolet’s national treasure supercar, and also its entry models in the NASCAR Challenge, and in behind the car there is also a moving story. John O’CONNELL is the Chevrolet Corvette is a racing driver, but its career game because of a serious injury, but was forced to stop; but a serious injury did not knock him out, after treatment and rehabilitation, he dialed again Chevrolet team through the phone, and finally got the opportunity to comeback. He said: This is perhaps the dream should have his mindAppearance; goals, passion, and it put into action, so that dream into reality, in addition to being the true story of John O’CONNELL, in fact, is a true portrayal of the Chevrolet in 2019.
in March 2019, Chevrolet introduced Ke Luze, further pursuit of the young of the domestic car market; the same year from June to September, creating cool and hit two SUV sector has been launched, to further complement the product matrix; November night brand, officially launched a new flagship SUV and the first electric car pioneer smooth patrol, covering a wider range of market segments.
From 2015 to 2019, Chevy has experienced a slump, reconstruction, upgrading and transformation newborn multiple stages. At the same time, the product line also more clearly its own distinctive tone of the brand, will be more active, aggressive, young brand into the hearts of young consumers.
to reverse course from the desperate situation in people’s blood boil, but is settling down behind more support scientific and technological strength. If you have enough of their attention, you can easily find the Chevrolet engine, transmission and other powertrain components main factory warranty has been raised to 8 years or 160,000 kilometers. In addition, Chevrolet has joined the digital quality inspection service, at the beginning of the manufacturing process to ensure the assembly process spare parts and vehicles to ensure the quality of vehicles from the roots.
In addition to quality, technological strength is already Chevrolet’s “second engine . ” Tell a true story happened in two years ago, when the sudden earthquake in Sichuan, one of the owners go out by the earthquake were trapped, unable to contact with the outside world and surrounded by two wounded. Chevrolet knows there was an earthquake immediately opened to all vehicles “special channels” so that all owners can use the full functionality of OnStar, the OnStar owners is through the contact staff by staff callRescue. Now with the SAIC-GM’s OnStar system, a whole new generation iterative upgrade, Chevrolet’s products have been fully into the “cloud era”, while providing an annual 4G 100G free car-vehicle application traffic.
[123 ] five years ago, Chevrolet took a plunge in the country; four years ago, Chevrolet is proposed to create a new global power brand-new Chevrolet vision; three years ago, Chevrolet reverse the impasse in the country; two years ago, Chevrolet officially label to get rid of the past, the new Chevrolet image implanted in the hearts of every young consumers; last year, Chevrolet will officially dream into reality initially proposed.
in the five-year trajectory, Chevrolet every step go far very deep. RS / Redline products such as the Chevrolet brand proposition to make real ground; four years to make the product formation SUV officially formed; and the pioneers patrol Chang added, expressing aggressive for the future. Since then, a sharper brand image, product image fully upgraded, forming a unique brand proposition Chevrolet stand in front of us.
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