“snow, the first snow of 2019, Beijing time coming.” The advent of snow, making the winter of Beijing extraordinarily lively, many friends at home piled up snowman in the sun circle of friends played a snow photos . Indeed, seen from the photos the magnificent Royal Palace, royal garden, numerous monasteries alley is covered with a layer of white snow, Beijing into a different outfit in the past, extraordinarily beautiful.
saying, misfortune, in traditional farming aspect, the snow coming year represents a balanced rain, freezing to death pests and beneficial soil organic matter decomposition, in the coming year to have a good growing conditions and a good harvest. And back to the winter level of China’s auto market, despite facing cities in the purchase, an aging population, more young people to choose inertia and public policy factors such as travel tools, making China’s auto market has entered “the era of stock” situation, we can say Today the plight of China’s auto market faced since the reform and opening up like never before.
This indicates that the current market environment will speed up car prices survival of the fittest, for the strength of the car prices is not necessarily a bad thing, the strength of products with good marketing, and always will be consumers. And recently, in Beijing, not only because the first snow of the “on-time report” and cheered, but there is one thing refresh the Chinese consumer awareness of the brand, that’s still a long ou Auchan X7 compact SUV in the Great Hall “golden hall” on the market at 7.77-11.77 million release.
in the Great Hall of the release, reflects the strength of the brand
in the understanding of the people of the people, the Beijing People’s Congress Chinese hearts of the people is a solemn hall hallowed halls, local dignitaries and the international conference organized by the international heavyweight. That is still a long Anou Why the hell can it organize activities in the Great Hall? First, as China’s oldest car companies, long ou still Automotive and Changan Automobile is ChanganThe Group is currently developing two wings of the independent passenger car business up, but also the Chang’an Group – an important support “third entrepreneurial innovation and entrepreneurship plan”.
Second, the long-ou still shared with Changan Automobile, “the six countries nine to “R & D system, quality assurance system, test verification system and supply system to ensure the quality of their products, while the” user-oriented “as the core concept of the product in a more practical configuration to meet customer needs. Brand have sufficient background, with a Chinese brand attributes, to represent the cause of China’s automobile quality and strength that it can organize activities in Beijing’s Great Hall.
It is well known automobile production concept, product concepts, selling cars ideas and automotive marketing concept as an automotive marketing concept with the formation of the automotive market generated. Among them, long ou still “user-oriented” as the core concept is an important part of modern marketing concept. Ou still a long car since it was published last year and the new brand LOGO OK to 80,90-oriented user groups, officially opened a new chapter in the brand rejuvenation breakthrough and transformation.
this year from the “long ou still car number” rocket launch, and now the Great Hall of the conference activities brand marketing event so long ou still one of the highest heat Chinese brand in 2019, is more important is to increase consumer awareness of its brand, and no longer stay in understanding of commercial vehicles. According to the plan, by 2021, cars will grow ou still have a strong lineup of 12 products, covering passenger car, SUV, MPV whole category, and new energy vehicles accounted for 1/3 of the real open up a wider range of consumer groups.
ou how long is still the strength of the X7?
ou still long X7 since April this year, Shanghai Auto Show debut, released from the sale into space, and then the severe test from the west to the Guangzhou auto show and challenge every scrap landmark “punch” in a different city, you can He said long Anou X7 still young consumers attracted its attention. But now the domestic SUV market after a decade golden period of development, has entered a development bottleneck, while the popularity of the Internet and consumption upgrade, the demand for the car has gained a deeper understanding and a more stringent requirements , then how Auchan X7 strength of it?
from Auchan design X7 point of view, we can say, it is all to meet current consumer demand, which is reflected in the comprehensive design, configuration and price. First long Anou X7 still a “bionic natural” design concept, the overall shape of the young movement, although located in the compact SUV, its length and breadth were: 4705times; 1860times; 1720mm, wheelbase 2780mm, in practical experience, it’s space show reached leapfrog level.
Next is its horizontal configuration. Auchan X7 equipped with LED headlights, 20-inch wheels, power tailgate, 360deg; reverse image, automatic parking system, an adaptive cruise, panoramic sunroof, keyless entry / start, the vehicle mounted with TINNOVE Tencent intelligent systems 10.25 inches big screen in the control and face recognition entry / start system, DMS fatigue monitoring, full LCD instrument panel configuration, daily use, technology configuration can be described as readily available.
Finally, it is equipped with three piece. Auchan X7 all models equipped with the 1.5T engine, maximum power of 178 horsepower and peak torque of 265 cattle middot; m, the match is 6MT manual gearbox or Changan UK R & D center wet self-developed 7-speed dual-clutch gearbox. Chassis, the new car McPherson front suspension and a multi-link rear suspension. Furthermore, priced at 100,000 yuan price range of 7.77-11.77 in line with the current Chinese domestic consumer brands mental price, allowing users to enjoy a 150,000-level configuration and power levels at lower prices.
of 6
models, cost-effective high-Which?
Auchan X7 launched six models, two manual models: elite, luxury, four automatic models: elite, luxury, noble type, flagship, in which different versions of models, automatic models compared to manual models you $ 10,000. First look at the price of 77,700 yuan 1.5T manual elite, as the entry-level model, which is equipped with a combination of LED distance, multifunction steering wheel, power mirrors, uphill assist, vehicle stability system, the control panel 7 inches + practical 3.5 inch liquid crystal composition disposed dashboard, GPS navigation display tire pressure and the like. And your $ 10,000 87,700 yuan Elite 1.5T automatic gearbox in addition to different outside, in the configuration also increased after parking radar and reverse image.
of the price of 87,700 yuan 1.5T manual luxury , elite expensive than 1.5T manually 1 million, an increase of the reverse image configuration, rear air vent, LED daytime running lights, heated mirrors / electric folding / automatic folding, and other functions not open configuration panorama sunroof . Your $ 10,000 97,700 yuan 1.5T luxury auto is equipped with a keyless entry / start, the whole car windows a key lift, cruise control and 19-inch wheels.
is the last of 107,700 yuan distinguished type automatic 1.5T and 117,700 yuan of the flagship 1.5T automatic type. 107,700 yuan of 1.5T automatic noble type 1 in 97,700 yuan.Increases the 360-degree panoramic image on the basis of luxury auto 5T, front side airbags, tachograph, mounted OnStyle 2.0 Oushang Intelligent Network EMU 10.25 inches in the control unit and the electric panoramic sunroof panel. As 117,700 yuan top models with automatic flagship 1.5T, 1.5T in automatically distinguished type on the basis of an increase of 107,700 yuan Power Trunk, leather steering wheel, ambient lighting color 64 7-inch LCD meter, automatic air conditioning, sensing wipers and automatic headlights.
then Auchan X7 in six models launched in Which cost-effective? I think, if it is to buy the manual model, then recommended price of 87,700 yuan of 1.5T manual luxury; buy automatic models, it is recommended to 107,700 yuan of 1.5T distinguished type automatically. The former increased more than the entry-level version, such as panoramic sunroof, reversing camera, rear air conditioning vents and LED daytime running lights and other useful configurations, which in the case of the top models differ by $ 10,000, smart configuration, security of configuration to meet the current needs of young consumers.
According to October sales data Changan Automobile released by long Anou is still the traditional season also achieved good sales performance, completed in October sales of 11,089, to maintain a good trend. With the listing of Auchan X7, the long-ou still Automotive now has introduced a Kordsa, Branch still, Kordsa GT and other models, and Auchan X7 which $ 100,000 compact SUV market price range, the current SUV market competition the most intense segment of the market, it can achieve the desired follow-up of the market, we’ll see.
(FIG Articles with source network intrusion deleted)