Introduction | trying everything it can not be so
found a circle of friends today advertising, the protagonist is a former CCTV host Lang Yongchun, the content is fertile Po car.
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from the formal point of view, this is obviously the Reds go vibrato Huge said car route, which is understandable. But one of the lines, eye-popping.
he comes!
4.0 zhizao German Industry
79 percentage carrier-class steel, you!
lifetime warranty, expensive!
you can be good
good to your
centuries Po Wo
it was expensive!
1-defined error
carrier-class steel yield strength generally between 550-1100MPa, such as to Angang steel deck for Liaoning number of 690MPa, 850MPa U.S. carrier is generally steel. The intensity level is roughly equivalent to AHSS automotive steel.
▎ high strength steel (HSS): Yield Strength 210-550MPa
▎ high strength steel (the AHSS) yield strength 500-1500MPa
▎ ultra high strength steel (UHSS) yield strength gt; 1370MPa
Wo Po before a variety of publicity, the steel BX7 distribution is described: Usually high-strength steel, advanced high strength steel and hot-formed steel accounted Wo Bao whole car 79 reaches the percentage used, wherein the hot formed steel accounted for 10% or more.
while others visited the media Bao fertile plant is listed BX7 specific proportion of steel:
▎ high strength steel (HSS): 62 Percent
▎ advanced high strength steels (AHSS): 9 percentage
▎ hot formed steel (PH): 10 Percent
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clearly, Po Wo here to make a math error. Three kinds of yield strength somewhat different high-strength steel, can be referred to as “high-strength steel.” 81 add up to three percentage breakdown, not the total above 79 when said percentage. Fortunately, not very different, rounding error when it produced good.
But the question is: only carrier grade steel and UHSS AHSS (or PH) is consistent with the requirements of the yield strength, the ordinary high strength steel HSS carrier is incompatible with the standard. Only 19 percentage
That is, Po Wo BX7 car body can really call carrier steel. But it is propaganda has spent 79 percentage.
This is a typical one concept, sweeping.
Bao fertile even on the official website, continue to strengthen “79 the percentage of carrier-class steel “this slogan, and invited to the tiger, Lang Yongchun, Jiayin Lei and other stars to endorsement.
However, the real situation is: the percentage is only 79 total proportion of high-strength steel, is not equal to 79 percentage of the full carrier-class steel, because only one of the carrier 19 to reach the percentage level . Bao Wo this behavior has been suspected of false propaganda.
logical errors 2
do not understand small series, when Lang Yongchun say two expensive — steel materials more expensive, when you lifetime warranty, is expensive in terms of to whom? Normal logic, should refer to the manufacturer in terms of expensive, which means high cost.
but then again the following sentence: you can be good, good to you. That means: only increases the cost, in order to better products. Good product must sell expensive.
There are three logic.
The first is an internal logic, lifetime warranty does increase the cost of manufacturers, this is nothing wrong, but the objective would reduce the profits of the shop, thus affecting the service received by the owners quality. In particular, the two sides will certainly be because “if the owner has been in the 4S shop maintenance” dispute when the vehicle quality problems occur, then the service experience is not very good.
In fact, in practice, often lifetime warranty is empty talk.
in June 2018, one of Shanghai Jiao Ejie user driving Bao Wo BX7 in the absence of any collision, the outside of the front passenger seat airbag suddenly burst open. He thought that one promise “lifetime warranty” will not have a big problem. The results can wait two months and no official test report, and finally tell the shop said that because of the collision caused the accident, the manufacturer is not compensable. The owner says with frustration, can only take the legal route.
Therefore, lifetime warranty “expensive” and can not come to the service, “good.” It also shows that “German industry 4.0 Chi-made” Myers Squibb Waugh, does not necessarily come good product quality.
The second external logic.
good to you? A bunch of good products on the market, but not necessarily all Guia? WEY VV5, VV7 do not you? They expensive? 01, 03 grams of lead do not you? They expensive? So, good is not necessarily expensive.
Instead, Benz E-class car made, replaced by a foreign body many aluminum plate, plus a variety of reduction with, wonderful problems emerge, it is difficult to call it good, but it is expensive! Just to add a listing of twenty thousand “rape package” to mention cars. You see, you can not.
Then again, how much you treasure Waugh products Guia?
refers to Po Wo BX5 official price of 12.98-15.58 ten thousand yuan, BX7 is 16.98 -30.28 million. After China entered the fertile Po, once sold at a price of 55% off the “Shenzhou buy a car,” which will play Qizhe profitable. That one hundred thousand in his early car, in the end you where?
In particular, the fertile Po has been known as BBBA, that your price and authentic than the BBA, expensive and where?
The third is the system logic.
This ad fertile Po, in the end is to say to whom? From this “hypermarkets shout horn” style look, the basic bid farewell to a second-tier cities. In fact, it is in the 4S shop Shanghai has removed the. Well, this ad can only put three hundred forty-five line to the audience watched.
The question then comes, the audience three hundred forty-five line may be “good” foot the bill, but who is “expensive” foot the bill?
Do Bao Wo believe that China three hundred forty-five line market is full of a variety of “only expensive, do not buy right” local tyrants do? Luxury cars are now desperately discount era, it is what I believe he could be blowing “to expensive for the United States,” the wind of adversity?
car poly Jun in the microblogging comments and friends of years, received the most feedback is: wonderful advertising, annual confused behavior Awards series.
Poly vehicle Summary
This ad is only 15 seconds long, it is estimated Po Wo’re interested in running a small video vibrato and the like. People, ground gas, to try new marketing no problem, but one can not engage in false propaganda, and second to ensure that the self-consistent logic. Not in order to “fire”, he launched a series of mystery operations.
Some people say, no matter how now we all know that is not the fertile Po? Not famous?
Sorry, known for several minutes. Bao Wo way with this famous star because of “derailment door,” how much are hot search on “domestic violence door”?
October, Po Wo three models wholesale sales for 3130, down 6 percentage, the chain fell 5 percentage. The point is that the number of insurance only in October 1313. That is, the month is 1.4 times the actual number of stock sales. No wonder that this insurance bills.
Po Wo car is not bad, but the alleged false advertising approach will only make the image worse.