On April 28, a 10-day 2021 Shanghai International Auto Show officially ended. Under the theme of the new “hug change”, the auto show attracted about 1,000 companies to participate in the exhibition, exhibiting 1310 vehicles, of which 128 of the world’s starting models have received more than 810,000 visitors, and become the unique landscape of the market. .
As we all know, currently, the global auto market has not been dispersed by the epidemic erosion, and the Chinese market has become a strong engine that promotes the recovery of the global automotive industry due to the continuous innovation and strong demand for origin. In this context, as the world’s first A-class auto show this year, the Shanghai Auto Show has become an important window in China and the global auto industry.
If the previous year’s auto show focuses on innovation and trend, this Shanghai Auto Show is more thinking about the development of the industry
. Cui Dongshu, secretary-general of the National Trade, pointed out that the entire automotive industry ecological chain and industry pattern are rewritten, only the awe of industrial law, fast and deep embracing changes, actively adjust and adapt to changes, caught the opportunity of the times in the changing era I have the opportunity to win. So, compared to the previous auto show, what changes have been embracted 2021 Shanghai Auto Show?
New Energy Vehicle Singage
The wave “New Four” Wave is changing the trend and direction of the future development of the global automobile industry. Among them, in the face of the increasingly strict quality of the new energy market, and the increasingly strict requirements of environmental protection, it has become the main direction of the vehicle enterprises.
At this year’s auto show, although traditional fuel vehicles are still active, the status of new energy vehicles has risen to an unprecedented height. According to incomplete statistics, the proportion of new energy new vehicles on the auto show has reached 40%, almost compete with the fuel model. Among them, in 47 global starting models, new energy models have occupied half seats, and electric electric has become trend.
In addition to the new energy new energy in Wei, Xiaopeng, Weima, Hengda, Evergrande, and 图, etc., traditional car companies also blow electric Corner. Among them, Dongfeng Honda is mixed, inserted, and pure electricity.The electrified lineup of the state appears. Volkswagen brings a third type of pure electric bulletin ID. 6. And Toyota, Modern, General, etc. also participates in newly developed pure electric platform models. 
Deluxe brand, the luxury giant BBA brings an electric offensive, and the Mercedes-Benz has opened the eq year’s new energy model to cover the new energy models of different market segments. BMW brings the flagship SUV in the new energy camp, which is equipped with the new Idrive system. Audi gave a domestic E-TRON unveiled and announced that the total layout of 4 major electric vehicle platform products in 2021, covers from A to D.
In addition, Wang Yan, the executive vice president of China’s public relations and corporate dissemination, in the interview, Jaguar Land Rover will fully embrace electric, hug changes, create the future, to meet new The arrival of the times.
Self-high-end offensive Dreased
With the continuous advancement of the “new four” wave, I took a hundred-year-old automotive industry stood in the crossroads of the transition. For independent brands, under the influence of multiple factors such as downtown, energy structural changes, and consumption upgrade, the road to high quality development has become an inevitable trend.
It is worthy of concern that although the autonomous brand is not a new topic, this year’s auto show is undoubtedly a collective inspection of the high-endization of the independent brand. During the auto show, the autonomous high-end electric brands appeared in large-scale, including intellectual, 图, 蔚 来, extreme, ideal, extreme fox, and Hengsu, etc., the number has reached the most over the years.
Among them, the SAG Group has been prepared for a long time, the first mass production vehicle is a large luxury sedan. It is temporarily delivered to the first quarter; Dongfeng Automobile’s 图 图 正 officially unveiled, This is also the first large-scale and public meeting since the release of the draft. 
In addition, the Great Wall Motor’s tank brand also ushered in independent. It is reported that the tanks have previously belong to the high-end brands of the Great Wall, and their main high-end markets were independent. The first model of Geely’s polar brand is also officially landed, and the new car is based on the SEA vast intelligent architecture, which is scheduled to be delivered in October.
From this year’s auto show
brand high-end
layout can be seen that in the stock era, high-end has become the only way to be independent brands. Industry is generally believed that relying on intelligent network and new energy automotive technology, the self-quality brand will also refresh, realize high quality development.
Internet enterprises accelerate layout
In the new round of competition, in addition to traditional cars, new forces, technology companies have also joined competition. .
In addition to the previous declaration of millet, Baidu, this year’s auto show, Alibaba Joint SAIC Group brought intelligence. Huawei also appears in a smart cockpit, automatic driving technology, audio and other technologies. At the same time, the drip, the strength of the country is also bright.
Although Huawei has always been instructing to do not, this year’s auto show still shows solutions in the new technology field, and becomes extremely fox, Sarees, etc. New Forces brand car system supplier. Specifically, Huawei is placed in the Alfa S Hi model created with Neptune, which can realize the road automatic driving in the city, which is not only the land of Huawei technology in automobile intelligence. It is also the first time. Implementation.
At the same time, Huawei’s another partner Seri, also placed a model labeled as “Huawei Xi Element SF5” in its booth. It is reported that the new car will be equipped with intelligent systems such as DriveOn, Hicar and Huawei Sound. It is worth mentioning that the model will also sell the brand of Huawei, Shanghai’s global flagship store with the brand of Huawei.
In addition to Huawei, Alibaba and SAIC Group, Zhixue, also attracted many eyeballs. For the first time I landed in the car show brought two models, which were pure electric coupe L7 and pure electric SUV LS7. Among them, L7 uses a visual-based automatic driving perceptual solution, with 29 perceived hardware and high precision maps and V2X car technology.
Further, this year announced the hundredThe degree also announced the four major automobile intelligence solutions including Zhidao, Zhizhen, Zhiyun and Zhuji, and Wei Ma W6, one of the Baidu AVP pilot auxiliary driving cooperative models, also mounted the Baidu Conference Booth. Daxin has demonstrated its own automatic driving technology results with technical advantages in optical imaging.
“Her economy
” leads the new era of consumption
With the upgrade of consumption, and the female economy and social status are improved, women’s consumption is formed “Her economy” has risen rapidly, and women’s consumption has become a new growth and new kinetic energy that boosts economic development.
According to data, in the past five years, female owners have risen from 17% to 35 percent, and the proportion is still increasing. However, there are very few models designed for female consumers. In the industry, it is generally believed that in the Chinese automobile consumption market, the women’s consumer market is still a blue sea, and is also the focus of the competition in the coming years. In this context, the car company has also begun to pay attention to female consumers and has created a car of women’s users. 
At this year’s auto show, the earliest “The world’s favorite woman’s car brand”, but not only arrange the scene into a princess castle, bringing the first pure Electric super-running light cat, new retro model punk cat, etc., also announced quot; Euler’s princess pets the first content of the plan, the first issue, sublimation of brand attitude to a new height.
Hongguang Mini EV also brought the Makaron Edition and the Convertible, further captured the heart of female consumers. It is understood that Hongguang Mini EV did not have the plan to take the mother’s car consumption market at the beginning of the listing, but the main groups of Hong Kong MINI EV after the listing were female consumers. There is a data show that the Hong Kong MINI EV Makaron version is scheduled to go online for 14 days, and the order exceeds 36,000 units, of which female owners account for up to 65%. In addition, where the car is on the basis of the female version, the new light dance cherry powder, the beautiful tomato red, the Yuanqi Lemon Yellow three body colors , Which is v, the proud magic boy, two special vehicles are also exhibited in the Shanghai Auto Show.Indicated. The zero-run car brought the Teddy Joint Name T03, joining the Teddy Bear on the original basis, and more cute.
Overall, these car companies “eat soft rice” have grasped the aesthetic needs of women consumers, and in the era of stock, grasp the women’s consumer market or will bring new growth point.
From the change of the Shanghai Auto Show, it can be seen that in the case of the automotive industry, there is no big change in a hundred years, active The transformation, hug changes, there is a place in the future competition, which has become the primary task of car enterprises. As the organizers of the Shanghai Auto Show, “The transformation of automobile industry will become the epitome of the future city’s wisdom change, the future development will become an important embodiment of human science and technology lifestyle. This year’s Shanghai Auto Show will be in the era in the world Front desk, focus technology breakthrough, leading consumption trend, relying on innovation, hug industrial changes. “