December 26, 2019, in Hebei Province, the petrochemical / oil companies signed a strategic cooperation with Great Wall Motor Group, located in Hebei Province, Harvard Technology Center. As the Great Wall Motor in the layout of the new energy field, “Vanguard” in the future, the brand will open Euler integration cooperative attitude in Sinopec and PetroChina, a comprehensive exploration of new retail car on the basis of existing sales channels on the realization of value to create, give users more value and provide a better experience to purchase channels.
Brands adverse economic Euler [ 123] to energize the brand new retail sales
recently published by the Federation in November passenger car sales data, including new energy automobile market following the past four months. ” after four with down “year on year growth is still down 36 percentage, A00 level year on year decrease of 70 percentage. When the downstream market, Euler is eye-catching performance of the “alternative”: Great Wall Motor posted sales data showed sales of new cars of the Euler November 2252, this year from January to November total sales reached 36,212, of which Euler R1 sale out of 26 195, Euler iQ reached 10,017. In dozens of car prices, Euler was the only one alone 2 products into the industry TOP 6 in one year, and to achieve the growth rate of the first segment A00, in a monopoly position in the 70,000 to 80,000 yuan level in the tram s brand.
Euler brand with better quality and outstanding marketing approach, in the case of new energy vehicles suffered a serious setback in the overall market environment, excellent He completed a leap against the market trend, while showing a dark horse stance, opening the Euler exclusive new energy era. In the next stage of development, Euler need to force a new retail resources, establish better sales channels.
work together to explore new energy and new formats to achieve mutual benefit and win-win
For Euler, first of all, develop sales through new scenes, portraits and help users in the petrochemical / oil high degree of overlap of features, Euler can more accurately capture customer needs, improve complement existing salesMode; secondly, Euler beneficial exploration of new retail model, at the same time ensure that existing sales channels, to try new retail areas; and finally, in Hebei Province, the petrochemical / oil influence and positive empowerment, combined with brand awareness and Euler reputation, will allow the three parties to achieve win-win situation.
In strategic cooperation with Sinopec to build Euler / PetroChina, it enables the “Euler broker” model as an important marketing tool of One. “Euler brokers plan” is building an innovative channel “national marketing” is based on, it provides a become “individual sellers,” the opportunity for all participants to help users have the ability and the will by means of high-value information, its influence will be realized.
This cooperation is not only conducive to the Euler brand new in the retail automotive inquiry and exploration, but also in the petrochemical / oil brand upgrading and development, adapt to changes in the market and an important step. Combining the strengths and win-win cooperation. We have reason to believe that the “circle of friends” growing Euler, the future will continue to lead the healthy development of new energy automotive industry.