Recently, Lincoln announced sales data in April. The sales volume of the whole model is 7,900, which increased by 119% compared to the same period last year, a decrease of 3.4 percentage.
As a beautiful luxury car brand, Lincoln entered the domestic time is not short. However, the overall performance can only be said that it is not warm.
Whole 2020, Lincoln sales in China is 61,761, compared to 2019 The increase of 32%. Compared with the Lincoln sales in the country, overall is the development of a good trend.
In the current domestic luxury car brand camp, Lincoln can only calculate the three-line luxury car brand. I don’t have the basis for me.
Because some sales data in April have not yet been announced, we will make a powerful description of the above views in March sales data.
Sales volume is in the top three luxury car brands without any suspense, Mercedes, BMW and Audi, the monthly sales are also above 70,000 units. Followed by Lexus, Cadillac, Red Flag and Volvo. Usually, we call these four brands as second-line luxury car brands. Going down, it is the luxury car brand of Jaguar, Lincoln, Infiniti and songs.
However, it is to be explained, with the continuous rise of the new forces of the car , Tesla, Wei, Ideally, the sales of these car brands are increasing, and they cannot be ignored.
In particular, Tesla, Success sales of 34,743 vehicles, second only to the first line of luxury car brands.
Moreover, in the future, the new forces should also grow steadily in sales.
In this way, it is also necessary to further eclipse the market share of the second and third-line luxury car brands, and even a luxury brand of luxury. 
Frankly, LincolnDomestic brand influence is far less like Cadillac, Lexus and Volvo. Take another step, even our own red flag brand, the popularity is much higher than Linken.
From the Lincoln brand currently in the domestic sales situation, the best models selling It is a relatively cheap adventurer with a relatively cheap price, which is more than half of the sales of Lincoln brand. Secondly, it is a navigated home and a flying home. The sales volume of these two cars is basically quite quite.
As for those imported models, such as MKZ, mainland, leaders, etc., sales volume is very low, almost negligible.
Frankly, not just Lincoln, even if it was a very good Jaguar Road, the current situation in domestic sales, the current situation is not optimistic. In addition, two Japanese luxury car brands in Infiniti and songs, ready to be eliminated by the market.
In the whole, if the Lincoln brand can’t catch up with Cadillac and Volvo in the country in the past two years, it may be very large.
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