January 10, 2019 by the Federation announced the sales figures of the year. According to statistics, in 2019 annual sales of 20,698,000 narrow passenger cars, down 7.4 percentage. The second half of the subsidy experience back slope of the new energy sector, annual sales of 1.024 million, an increase of only 3.9 percentage.
According to recent major car firms have been released in 2019 sales performance point of view, good to Honda, Toyota, represented by the overall performance of Japanese brands, Ford, Chevrolet, Buick, Jeep brands such as the US Department of the collective decline , independent brands polarization evident.
aspects of Korean brand, change to bear fruit. Beijing Hyundai in the second half of 2019, introduced a variety of new vehicles, to further improve product distribution, driving annual sales rebound. The KIA pace of change channels from product to accelerate, from a whole new generation proud to run on the market to 22 return back network dealers, which are effectively enhance the sales of KIA year. In this one, KIA third factory made a great contribution to productivity in annual sales in 2019. Recently, small Tomoya honor to be invited to visit an annual output of 450,000 KIA third factory.
KIA third factory is located in Yancheng City in Jiangsu Economic and Technological Development Zone, which laid the foundation stone in June 2012, 2014 in early production, covers an area of 1.937 million square meters, its production scale to achieve an annual output of 450,000 / year, KIA has become the world’s number one modern factory. The third plant models including Kia K5, K3, KX3 proud run and Chi-hwan other models. KIA third factory with stamping, welding, painting, assembly and engine plant consisting of automatic production lines, using international advanced automotive manufacturing equipment and technology, it also sets high efficiency, environmental protection, energy saving modern automobile manufacturing plant in-one .
In addition, also by manufacturing execution systems and a joint detection system, to build an integrated energy management system, the plant is a third set of digital information, standardization of new high-tech in one factory.
[12Step 3]
car stamping process must be produced, the third press shop plant equipped with two automatic punch line closed. Punched line uses a multi-station 5400T ROTEM Korean company provides fully automated press, respectively, by a press table 2400T 1000T integral plus three presses, the latter presses the intermediate transfer process using three pendulum structure, the press closely and transfer operation. It is worth saying is, this press line automation rate reached 100%, greatly improving the efficiency of production.
The second step is a step of welding, stamping the white member welded to complete the welding body shop. Total body shop area of 38,400 square meters, a total of the robot 527 sets various kinds of plant, the production line of welding automation percentage rate of 100, to ensure the quality of welding; automatic loading percentage of 30, all important parts loaded by ROBOT, reduced labor workers strength.
during the welding process, automatic compensation can be achieved not only the welding current at the resistance welding workpiece changes, the welding parameters but also provided with a line management system, the ACS-line detection system and high-precision measurement coordinate system, so that measurement more sophisticated.
Welding good white body paint shop will be sent to the third step – painting. Paint shop production line is designed by German DURR construction company, electrophoresis power-on time of three minutes from the industry in general, increased to 4.5 minutes, so as to ensure the quality rust least 12 years. The workshop used a total of 92 sets of automatic painting robot assisted operations, its automation rate was 59.7 percentage. A major feature of the coating process 3C3B coating system is employed, the use of water-based paint, the varnish applied ROBOT plate coating, drying room temperature incineration exhaust gas concentration of 800 degrees, to achieve the best effect of environmental protection, which VOC emissions 22g / about m2, reached the international level coating of clean productionLevel.
In the paint shop, the entire coating process including pre-treatment, electrophoretic coating, gluing process, and final check process finishes, and the whole process all mechanical automation.
Production of the vehicle assembly step is the last step, thousands of parts of the vehicle We will be here to complete the assembly, and a complete vehicle off the assembly line will be here. Area of 60,640 square meters assembly shop, also with an annual output capacity of 450,000 units, it is also the most labor-intensive areas of production, the most important part of the assembly process. In order to ensure the productivity and quality of assembly, assembly plant using advanced ONE-KIT logistics system, greatly reducing the distance of movement of workers.
Further, the vehicle assembly plant can be interchanged cross multi flexible production system produced, each vehicle must go through rigorous inspection lane detection, including wheel alignment, speed and braking, side slip, axle load, vehicle emissions and inspection Denso and other projects. The rain detection line 100 is required to ensure that the percentage of each vehicle rain water tightness.
As early as April 9, 2018, leaving the Kia K5 models from KIA third factory assembly plant production line, which also marked the Dongfeng Yueda Kia’s success 500th million cars off the assembly line. Currently, three KIA plant total production capacity reached 900,000, while the fourth plant is already being planned, until after the completion of the overall scale of production capacity of Dongfeng Yueda Kia is expected to exceed one million.
car sales in addition to their excellent product quality and good reputation is also inseparable from word of mouth. KIA was set up in late 2019 Red Mount club (RED MODERN), deepen ties with the owners. The owners club with moral passion, sincere Kia red color, it inherited at the beginning of the establishment of the KIA young, dynamic, fashion brand pedigree, the family became the exclusive owner of the Kia, Dongfeng Yueda Kia brand and also users communicate important platform.
January 10, a number of Kia owners are also invited to visit the KIA third factory, to witness this modern automobile manufacturing plant from the press to welding, painting to the assembly of the entire production process. And after the tour of the plant, to experience the charm Driving the new generation and the new generation proud run of K3.
KIA performance review in 2019, you can use two words to describe it is “steady advance.” Vice President (China) Hyundai Motor Group, led by Li Feng, general manager of Dongfeng Yueda Kia, product distribution, marketing, policy, system innovation and other aspects of adjustment, and introduced a whole new generation of K3, a whole new generation proud to run other new product, the ups and downs of the Korean brand is gradually on the right track, steady pace.
According to KIA released sales data show that in December 2019, Dongfeng Yueda Kia sold 31,258 vehicles achieve end retail , growth of 42 percentage. Among them, a new generation Sportage sales of over a million, growth of 61 percentage; a new generation of KX5 sales are up 40 percentage; a whole new generation K3 sales are up 35 percentage. December KIA strategic models (priced at 10 million yuan) sales proportion of 86 percentage restructuring significantly.
and the 2019 full year, total sales of 289,895 KIA vehicles (of which overseas sales 31,190 units), retail terminals 296,387 vehicles, 258,705 vehicles to mention cars. Annual dealer inventories fell 37,700. The end of December to 45,156 units dealer inventory, inventory control than in the benign range of 1.5 or less. The most worth mentioning is that a whole new generation proud run listed the most important national premium package, the implementation of the New Deal a new car, causing a strong reaction of consumers and support. Whole new generation of proud run in December to mention cars listed in the first month to achieve 6,155 vehicles, 3,336 retail units, Dongfeng Yueda Kia has successfully created an explosion models.
In addition, Li Feng also proposed a “customer first, second distributor” byRelations business philosophy, adjustment and distributors, and dealers to develop more reasonable strategy. In his efforts, 22 network back to sleep and dealers to come. In the joint fight with Li Feng, led by management and dealers, the stock reached a healthy range, while full-year sales in 2019 also exceeded expectations.
Relying on good performance in 2019, Dongfeng Yueda Kia in 2020 the impact of a higher goal. In 2020, the KIA sales target of 350,000, of which domestic sales of 310,000, overseas sales of 40,000. In terms of product planning, the year 2020 will introduce a whole new generation K5, the new generation K3 EV, the new KX7 and a pure electric SUV, including four new vehicles, a common challenge to the 2020 sales target.
2019 full-year sales of 290,000, Dongfeng Yueda Kia, led by Li Feng, the “change” received the results, the KIA gradually moving towards normal. In 2020, Dongfeng Yueda Kia’s sales target of 350,000, Li Feng excellent ability to accomplish this task? KIA can again bring to what height? Worthy of our expectations.