Recently, Fan Jingtao, deputy general manager of Beijing Modern Automobile Co., Ltd., said that Beijing Hyundai has been implementing quot; HSMART + strategy quot;
TOT; HSMART + strategy quot; first release is in the 2019 Guangzhou Auto Show, its core is surrounding quot; wisdom + environmental protection, wisdom, intelligent + free quot; three major directions to promote the brand Technical upgrade.
After the strategy released, Beijing Modern official ushered in the product a year, the tenth generation of Sonata, the seventh generation of Elantra, the new IX35, and in March this year, the newly replaced famous cart style, the first in April The five generations of Tuning L is inheriting quot; HSMART + strategy quot; core.
Among them, the fifth generation of Lotus L, uses quot; Sensuous Sportiness (sensual motion) quot; design concept, pass Strict proportion, structural, modeling and technical sense, perfectly coordinated, with flat design ideas, subvert the binding of automotive traditional design philosophy.
Not only that, the fifth generation of Tucedo L price range is 161,800 -201,800, which has been different from the Japanese and Germany brand’s main sales.
Although Beijing Hyundai has entered the mainstream market, Fan Jingtao, deputy general manager of Beijing Hyundai Automobile Co., Ltd., is still very modest: quot; from the brand, Beijing Hyundai needs to improve quot ;.
It is worth noting that Beijing Hyundai has brought the new I-GMP platform built in the auto show, and the first electric vehicle, the first electric vehicle, II 5 Welcome China’s first show. Perhaps, powerful brand appeals and extremely cost-effective product power will help Beijing Modern and mainstream joint venture brands to launch a frontal fight.