I don’t know when to start, “big data” this word has quietly become our common vocabulary, it seems that everywhere is in all walks of life, playing roles More and more important, but its immature has also begun to slowly “, including applications in the automotive field.
The automotive industry has the characteristics of industrial chain, wide range of water, and strong driving effect. In recent years, as the car is beginning to “Traditional Cars” to “Smart Cars”, the border of the automobile industry is further expanded, and even far beyond the original traditional boundaries, artificial intelligence, big data, cloud computing, etc. The core power in the automotive industry will no longer be simply a transportation, which has become a second largest mobile terminal equipped with various applications outside of the phone.
But even if the current car big data era has developed to the state that can be directly felt, there is not much person truly realize that big data is in the automotive industry. What innovation applications? What major influences have these applications have generated for ordinary consumers? 
Automobile applications in big data
The source of automotive big data mainly includes people, cars, and environments. Although the data of the current car and the environment is getting more and more, but most importantly, the most powerful data source is still people-oriented. The person is not necessarily the owner or driver, but also passengers. From a type, big data not only includes traditional statistics, but also real-time, continuous transaction data, behavioral data, sensing data, and the like. For example, the identity data of the car consumers, various types of trading data of automobile consumers, and car consumers’ behavior data.
At the same time, this series of data can be implemented by different data collectors to implement data sharing and perform data for commercial value. For example, which brand of car, in which city, which age group is most popular in which age, life, life and travel radius, most like to go to what local consumption, consumption frequency, consumption amount, and the favorite payment method What are the purchase habits, whether the price is sensitive, and so on.
Controls for automakers or dataIn terms of data, data is invisible, with a deep excavation and analysis, can create a continuous profit, and can meet the purpose of seize market opportunities. In the automotive field, the automotive data has been applied to all aspects of automobile production, sales, after-sales service field, while the network, sharing travel, drone, etc., has gradually been gradually transmitted from the manufacturer to the terminal. consumer market.
The majority of consumers have also achieved many convenient and perfect consumer experiences in the era of big data. For example, the promotion and popularization of the car has rapidly enhances the experience of interactive vehicle voice interaction and car navigation system; sharing travel not only makes people who cannot take private cars have the opportunity to use the car, but also reduce traffic congestion, solve many private owners parking It’s difficult to wait, all of this, there is no exception to save people’s time cost, bringing great convenience to travel and life.
However, as new technologies continue to emerge, data of massive growth, consumers’ daily life, purchase and other behaviors are more and more recorded and mapped to the network On the mobile phone sensor, consumers are becoming a “data person”, “transparent people”, personal data security and privacy have suffered unprecedented threat, illegal acquisition, buying and selling personal information, merchants utilizing data tracking and mining technology, for consumption The case of implementing differential transactions and other trading conditions has also begun to intensify.
How many common phenomenon is “big data to kill”?
During the Spring Festival of 2021, the Professor Sun Jinyun, Shanghai Fudan University led the team to do a webmaster. More than 20 people spent more than 50,000 yuan in Beijing, Shanghai, Shenzhen, Chengdu and Chongqing, collected more than 800 samples under regular scenes, and got a taxi report.
Report shows that Apple is more easily carried, enjoy such a more expensive model. If it is not an Apple phone, the more you have a mobile phone, the easier it is more pronounced. At the preferential level, Apple’s mobile phone is also less than non-Apple mobile phones. In addition, the actual payment fare is also expected, and this is as high as 80 percentage. In 2020 compared to 2017, the time of passengers waited for a lot of time, and the tax was increased by 14%.ratio. The research team believes that “acquaintances” is more expensive than “new people”; the more taxis, the more expensive, more expensive; in addition, people are queued, increase the price.
After this report issued, the moment is caused by the online discussion. Most people have a sense of “big data,” is indignant, but there is no way.
Because the technical level is concerned, the company has designed such software, and the difficulty is not large, but has strong concealment. It is not necessarily discovered by ordinary consumers, even if the complaint platform is discovered, maybe the customer service will be derived by a few compensation coupons; if you consider the prosecution, you can ultimately identify the platform is suspected of ” Big Data Fraud “, the cost of the cost and the cost of the entrusted lawyer do not have to bear, and can only be fair according to the case.
Some people will think that do not take a taxi, don’t you use the net approximation? Then you can guarantee that you don’t have to use these APPs such as Taobao, Jingdong, US Mission, Ctrip, and Pigs? There are also some people who are not bad, think that there is no significant impact on my life. Then let’s take a look at the “face recognition abuse” event exposed by 315 evenings before the day, which is actually cooked by big data.
According to reports, BMW car 4S shop, Kora bath, MAX Mara store, Jiangsu Grand Theater, Hi Tea, the people’s pharmacy, good shop, Mercury home textile, Jiuzhitang, Chengguang toys, etc. The camera has people The face recognition function, when the consumer is scanned to the face by the camera, the camera captures record, generates numbers, resolves men, women, estimates age, and even analyzing people’s mood, all information will be uploaded to the system.
When the consumer enters any store in this brand, the camera scans the face again, and the captured screen is matched with the system data, the clerk is in the system, can be directly Distribute the information. But for the camera capture, record the entire process, the consumer is completely unaware, which is horrible.
In the Internet environment, regardless of face recognition, fingerprint identification, iris scan which biometric technology, once biometric authentication, there will be a database,All biometric data, as long as it enters the computer, it will be converted to computer code, as long as it is code, it can be intercepted, reconstructed, and replayed. The server-side stores a large number of user feature databases, and once the characteristic database is obtained by hackers or criminals, the consequences will not be recovered. If someone thinks only the problem of loss of money, then I can’t say it.
Guaranteed data security needs to rely on enterprise and government
At the automotive field, although bio-identification technology is only in its starting stage, fingerprint recognition, iris scan, facial recognition, etc., want to fully replace traditional cars The key is used to access and start the vehicle, but it is not difficult to achieve, but it is necessary to fully accept the transition of a period of time. After all, the car is much higher than the mobile phone. If the mobile phone does not guarantee consumer rights and the security of the data when the mobile phone is used as a major mobile terminal, when the car is an important carrier of big data, the threat and challenge we face will increase, and when it is lost. Will not only have money, there may be lives.
Last year, the Network Security Administration of the Ministry of Industry and Information Technology has said that “the key components of the 85% of the auto industry in the automotive industry have a vulnerability, ID is identified, etc., super six Enterprises lack the safety of the Internet security. “Especially with the increase of intelligent networks, the number of times the car is hacked and the potential destructive power is increasing. Therefore, major automakers are also trying to cooperate with Internet companies while increasing data security protection. 
In addition to increasing the technology investment, the government level must also formulate scientific, democratic policy systems, and do a good job in supervision. Chen Hong, a representative of the National People’s Congress, Chairman, on the two sessions, recommended that the access system, the collection, storage and commercial use of automobile data must be recorded by relevant state departments; it is recommended to strengthen data privacy protection, and users should have the option And the right to know; the manufacturing and sales companies of intelligent networks need to establish a complete data security management and software upgrade process; learn from the Internet information management system, the digital service content provided by the intelligent network car also needs to accept the supervision and review of government departments; It is recommended to severely punish illegal violations, strictly implement data security and personal information protection laws and regulations.
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At this year’s national two sessions, there are national representatives of the National People’s Congress submit a proposal on the revision of anti-monopoly law and improve the relevant supporting system, including recommendation of legislation to prohibit coordinating behavior, regulating data abuse, cooked, platform two choices Other behavior. It is understood that the amendment to the anti-monopoly law has been included in one of the key legislative works of the National People’s Congress.
Wan Xinming, general manager of China Automotive Engineering Research Institute Co., Ltd., as a new generation of information technology, calculation technology, storage technology, software and hardware technology, data has become the driving force for driving industry development. The essence of big data is reflected in the depth and application of mining. The integration of new energy vehicles and big data has become a model, which is a model of information and industrialization. It is clear that the development of relevant legal systems is not asked when they have been treated.
Figure | Source from the network