for electric vehicles, consumers end and a range of practitioners, are now generally have a common conclusion. quot; oil to electricity quot; model technology is relatively backward, the battery is not very good arrangement, the motor is not very good arrangement, wiring arrangement is not very good, and not so perfect match between fuel vehicles and electric vehicle platforms.
and this conclusion complementary, proprietary electric platform is very good, better play to the advantages of the electric car series large space, intelligence, vehicle safety, endurance performance and so on.
Therefore, when the luxury car brand, the new energy automotive business the strongest BMW, CEO Zipp policy (Oliver Zipse) announced that quot; does not develop proprietary platform for electric vehicles, BMW is currently available platform can support electric vehicles, also supports the traditional fuel vehicles, with these platforms, able to compete with the BMW electric car prices. quot;
It is inevitable that a lot of people with cognitive, some of the conflict took place.
has nothing to do right or wrong quot; Conservative quot;
The interpretation of BMW’s capital sector investment as quot; Conservative quot ;, if you compare Audi and Volkswagen MEB platform, Mercedes-Benz introduced the relevant EQ platform BMW pure electric vehicle platforms without investment indeed somewhat different.
but from the point of view of global dimensions, once BMW’s move is in line with a general trend of the market.
have technical advantages, made ahead of the layout of car prices, can be in the process of electrification transformation, with a real traditional car companies have different The way. Capital community on this matter given the BMW investment quot; Conservative quot; evaluation, in fact, in recent years, with more and more limelight quot Sheng Japanese car prices; Conservative quot ;, basically the same.
can be seen, the first to bring new energy i series BMW in the luxury car brand, has global sales of more than 150,000 units of the BMW i3 BMW;
1997 brought Toyota hybrid technology, almost the same time to bring another gasoline-electric hybridHonda combined power technology.
have the same three new energy-related technology, and has experienced a certain market test car prices, they selected route is also the same.
and even electric vehicles rely on a proprietary platform that matter, will move to today’s car prices proprietary electric car platform meaning into four categories:
1 Volkswagen, Mercedes and other sought the transformation of traditional car companies, lack of relevant technology and market experience, to be launched as soon as possible to catch up as soon as possible;.
2 Guangzhou automobile new energy, Wei to automobile and other nascent car prices, seeking the next breakthrough as soon as possible;
[ 123] 3 BMW, Toyota, Honda and other car firms have their own room, play more;.
4 Hyundai, Nissan had to accomplish something in the field of new energy vehicles, car companies continue to build their own Advantage.
BMW inspiration to create a pure electric temporarily proprietary platforms
As to whether the exclusive platform to build electric cars, each car firms have their own distinct strategic planning, different natural rhythms. However, from the current point of view the behavior of the BMW, which obviously can give us some inspiration.
For example:
1 pure electric vehicles in a short time become a new round of global mainstream demand, uncertain . Currently create a new electric vehicle platform greater risk. It is estimated that the construction of platforms and electric plants need to spend nearly 1 billion euros, but generally only need to carry on upgrading three million euros for the existing plant. If the future demand for electric vehicles did not meet expectations, the new plant capacity will be difficult to compliance, pre-substantial investment will be difficult to recover.
2. There are technology embodied in car prices, a short time may not need pure electric cars proprietary platforms. For example, the 2021 BMW i4 model will bring, although pure electric cars will come from non-proprietary platforms, but still in terms of parameters to achieve a very mainstream position -537 horsepower, WLTP life conditions 600 kilometers acceleration time of 4 seconds about. Though not special platform, but to do even better than some special platform.
3. BMW’s new energy strategy, direction, at present, is still the main plug-in hybrid technology.
Written in the last:
Through the above, we can see whether a special platform, no less important in today’s market environment. Each company’s selection, route, layout, rhythm, technical reserves are not the same, in addition to BMW, Ford still in front of examples of new energy development. The same does not itself establish a special platform, choosing instead to go hand in hand with the public MEB, but now also the public and there is no advantage.
BMW, whether to create a special platform, free of error-free.