BMW Art Space opening ceremony was held. A time when the 2019 Shenyang Festival ending on the occasion, as a distinct coordinate on the art map of Shenyang Brilliance BMW Art Space opened the era of a dialogue between art and industry. Since then, the BMW Art Factory project full floor, and in the Big East plant, Tiexi plant, create art space respectively powertrain factory and research center, presenting a diversified industrial manufacturing of beauty. At the same time the BMW Group continues to promote cultural development, long-term commitment to practice corporate social responsibility, multi-angle to carry out cultural cooperation, as an extension of the arts industry, and the development of new issues related industries.
12 pm, Art Space unveiling ceremony at the grand opening of the BMW powertrain factory. From BMW’s management, the relevant person in charge of local government, representatives of community arts and cultural institutions, media professionals and BMW Brilliance employees together to witness this exciting moment. The art space is a showcase of works created by the president of Shenyang Normal University College of Art and Design Professor Yang Ye range of industrial theme watercolors. Follow the author works for a vivid interpretation of the guests really feel all these memories with industry symbols carried brings a unique visual experience. Art Space also shows some representative works from Shenyang other art spaces, adding a more artistic atmosphere as strong industrial art space.
At the same time, two other factories – factories Dadong and Tiexi factory art space completed in the same period. As part of the 4A level scenic spots, Tiexi factory art space will be open to the public, combined with tourism planning Huimin Shenyang Tiexi plant tours weekends before the end of the arranging some free places. At the same time Tiexi plant will start pluralistic “Weekend theme tour” for everyone to bring a richer experience to visit.
BMW Brilliance Automotive Co., Ltd. and John Shen Ning, senior vice president of technology, said: “For a long time, the BMW Group carried out a series of fruitful artistic and cultural promotion activities in China. the Art factory project, as a long-term project of BMW Brilliance, vector art committed to further build brand culture, to create a corporate artistic atmosphere. Mahua Chen Po-opening art space, representing the BMW Group to promote cultural developmentExhibition, practice continued long-term commitment to corporate social responsibility. “
, deputy director of Shenyang City Cultural Tourism and Broadcasting and Television Bureau horse today congratulated the completion of the BMW factory art space, also he said:” Art Space is BMW Culture new pursuit, but also rich, expand the connotation of the new Shenyang culture.
speak of Professor Yang Ye is even more affectionate. He said: “This summer, I was invited to visit the BMW Tiexi plant, pleased to see the rise of modern industrial processes, not only awakened the spirit of respect for labor and value, the more artistic injected new vitality, provides the new element, it also brings new opportunities and challenges of a new industrial outlook is slowly born, regardless of how art can change, which means the case. people in this industry need justice, humanities study, people’s feelings. “[ 123]
BMW Art factory project was launched in 2012 on the occasion of the Tiexi plant is completed. This year marks the founding of New China 70 anniversary, the theme of industry and art of the perfect fusion conform to the new trend of cultural innovation, fit 2019 Shenyang Art Festival “Blessing of the motherland, Great America Shenyang – city famous for its art and beautiful” theme, looking forward to its together for the city energized, thereby contributing to further boost the city’s cultural development, enhance the influence of the city!
BMW Group
The BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to staffWorkers favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.
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