For many car prices, the past is undoubtedly the 2019 winter. However, the German top three does not seem to be affected by this cold air in, BBA three-year annual sales varying degrees of growth. Where BMW (including MINI) total sales of 723,700, an increase of 13.1 percentage; Mercedes – Benz (including smart) total sales of 702,100, an increase of 4 percentage; total sales of Audi 690 100, an increase of 4.1 percentage. Obviously, among the top three BMW’s most dazzling achievements, not only its sales in China topped 70 million units, but also became the domestic luxury car market sales champion.
The BMW Group has been able to lead the BBA top three for the first time, a large part of the reason lies in its last two years intensive new product launch, updated almost the entire product portfolio. 2019, BMW launched a special 10 models at all levels of the new products for the Chinese market, including X7,7 Department, the Department of 8, 6GT, Z4 and 3 Series new generation and so on. Meanwhile, X1,5 Department, X5 and X6 these best-selling models, are the absolute advantage ahead of their respective market segments. In addition, the BMW product configuration in the ongoing localization also received tremendous results, in 2019 there are hundreds of products developed for the Chinese market configuration mounted on all levels of BMW models, there are a number of digital localization function, China and other holiday greetings include Lynx elves, QQ music and “BMW intelligent personal assistant” into account, to further meet the Chinese customer’s habits.
Recently, the BMW in the annual “Spring media communication,” announced this year 17 all-new products again and again. Among them, the most performance fans looking forward to is the new X5M and X6M, M5 and M8 new four-door coupe will be launched this year. In addition, the BMW Group this year will be “the year of new energy vehicles” as the theme of the new force field of energy: the opening years of the introduction of the 5 Series plug-in hybrid mileage upgraded version, the new X5 plug-in hybrids, and i8 polar night meteor Limited Edition; while the new iX3 will be officially listed in the second half.
as a “new energy vehicles of the Year” led products, BMW iX3 not only is the first equipped with the first BMW Five eDrive electric drive system of electric SAV models, while using the latest design of BMW EfficientDynamics technology and exclusive research and development. BMW iX3 BMW Group will be the first in Chinese production models sold in other global markets, BMW “in China, for China and for the global” strategy of solid ground. After iX3 the market this year, there will be a series of new i4 and iNEXT energy products in the future.
facilities issue of new energy vehicles, the BMW Group head of Greater China, Mr. Gao Yue said that the current BMW has a strong network of more than more than 400 new energy distributors, and more than 130,000 public charging pile consisting of charging network, in the future we will continue to expand dealers in China charging network and public network. The end of 2020, we will have 250,000 public charging pile, covering 300 cities.
in the past two years, the BMW Group has two joint ventures and three research and development centers as the cornerstone of deepening the process of localization in China. BMW became the world’s first 5G network to achieve coverage of automobile production base, while the construction of the East, West new plant is well under way. In addition, the beam car project was a business license in 2019, located in Zhangjiagang production base will also commence this year, MINI brand of electric cars coming off the production line from driving here.
luxury car, how will the future? According to the 2019 McKinsey display of Chinese auto consumers insights report, the current slowdown in the automobile market only short-term pain, long term there is still huge demand and potential. Not difficult to find, BBA three strong addition to the continuous efforts Fuel car market, also have strengthened the layout in the new energy sector.
If the vision came alive again in a little further, when the day really new energy vehicles become the main battlefield of the automobile market, in addition to the traditional competitors, challenges from domestic Tesla’s absolutely not be underestimated. So, BBA top three in China’s future which one you are most optimistic about it?
