BMW completed China’s first 50,000 new energy vehicles delivery ceremony
accumulated a lot of experience in scientific and technological innovation , BMW is committed to creating people-oriented travel experience
BMW Group to innovation and customer focus continues to lead the brand experience trend
through cross with many sports border cooperation, BMW promote healthy active lifestyles
(Shanghai / Beijing) the 24th Shanghai international Marathon in the Bund Taurus Square firing started running. As part of this IAAF Gold Label Race partner for seven consecutive years, the BMW carrying fast-charging electric BMW i3 models featuring the official timekeeper guided vehicles , in order to drive innovation of green technology help achieve that every runner better results. In addition, BMW launched on the eve of the completion of the China’s first 50,000 new energy vehicles delivery ceremony, BMW’s new energy vehicles and innovation milestone.
accumulated a huge user needs, convenient electric trip to lay the foundation
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BMW new energy vehicles in China to break through 50,000 sales, BMW has a solid experience in understanding and meeting the specific needs new energy. Through the analysis of a large number of actual driving habits and behavior of the car, BMW constantly optimize existing products.
At present, the BMW Group is focusing “customer-centric”, deepening the China strategy, not only people-oriented to create a convenient and reliable new energy overall experience, but also accelerate product offensive, to lead electric travel development. Next year, BMW iX3 in Shenyang put into production, will “in China, as China, the world” to the new level. 2021 BMW BMW iNEXT next generation of innovators lighthouse will be available to future-oriented technology and Internet autopilot technology to bring innovative breakthroughs comprehensive travel experience.
in the Shanghai marathon scene, new energy vehicles BMW BMW i3 electric family fast charging models, innovation BMWi8 roadster, BMW 5-based plug-in hybrid and BMW X1 plug-in hybrid and other models full debut. These models are outstanding performance in all market segments, the show BMW constantly working to discover, closer to customer demand, travel innovations transition to the future.
help sporting events to emotional resonance transfer green life
BMW It is the first pure electric car marathon leading automotive brands, and is the first new energy will be combined with the marathon, the brand-depth communication. In the promotion of entrepreneurial spirit with green and healthy active life philosophy, marathon coincides with BMW. As early as the 1970s, the BMW Group has its first electric car BMW 1602e as a marathon lead vehicle, a clean technology leader in zero-emission front. In the nearly 50 years later, the
BMW has never stopped innovation in the field of electric vehicles, electric travel has always been full of strategic development of the industry leader.
BMW has been delivered in the form of passionate innovation, persistent upward spirit, especially on a global scale and jogging, golf, equestrian, sailing and other sports cross-border cooperation, together with customers seeking a healthier, more sustainable future lifestyle. As China experiential marketing pioneer, BMW adhere to innovation, challenge themselves, while maintaining emotional resonance with consumers, but also play an active corporate social responsibility.
By working marathon , the mountains to the sea, etc. Running , BMW is committed to deliver healthy lifestyle and green travel experience , [ 123] while to promote changes in consumer attitudes of people in search of the true spirit of joy .
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019 Shanghai Marathon for B MW i is a memorable milestone . With this being BMW charismatic brand activities will go beyond self sportsmanship and spirit of the brand passed to more people, but also let BMW new energy products and green travel ideas more deeply.
BMW Group
The BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.
We are committed to adhere to the forward-looking innovation and development, innovation, responsibility and sustainable, trust, successful mission. To break the traditional thinking, adhere to innovation and development, to ensure the vitality and competitiveness of the company, responsible for the staff more accountable to each and every customer, to the public in a transparent and sincere mission to solid, good business ability to serve customers; we will be customer-centric experience to bring a new car and a quality service for you with responsibility and sustainability forward-looking perspective and positive attitude. We are committed to every customer to provide safe, high-quality products, quality service and high quality products is our constant philosophy.
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