Skip to content

Born for the track interpretation Chevrolet sports car: RS Series

[Che Xunwang report] if travel to the United States, you can see that the Chevrolet car on the street, very common. Can in our country, it seems Buick came in behind, not high grade. One of the reasons for this situation is the Chevrolet brand to enter China’s those early years, the main economy car. In fact, Chevrolet from the date of birth, and the car had a close relationship. To fully reflect the true face of this century-old brand, Chevrolet will represent the sports fashion design trends Redline still middot; red series after the introduction of our country, but also a global campaign to import sub-brands: RS series.

Chevrolet brand officially entering the country, in 2005. Since then, ldquo; gold tie rdquo; become synonymous with mdash; mdash; whether it is logo, or service. With Redline still middot; started incorporating red series and RS series, ldquo; Yao black tie rdquo; appeared.

In other words, today’s Chevrolet on China’s market, there are two kinds of color logo. Among them, the black logo is a brand new, representing ldquo; young, sports, fashion, science and technology rdquo; brand image.

guidance

Collection

Cowarts

compact sedans

1.0T, 1.3T

8.99-9.99 ten thousand yuan

Chevrolet, still middot; red

Ke Luze

compact sedans

1.0T, 1.3T

8.99-11.99 ten thousand yuan

Chevrolet, still middot; red, RS

Cruze

The compact sedan / hatchback

1.5,1.4T

10.99- 169,900 yuan

Chevrolet, still middot; red

Worland more than

compact sedan hatchback

1.3T [ 123]

Mai Rui Bao XL

1.3T, 2.0T

15.49-21.99 ten thousand yuan

Chevrolet, still middot; red

to create cool

[ 123] small SUV

compact SUV

exploration sector’s

midsize SUV

1.5T, 2.0T

17.49-24.59 ten thousand yuan

Chevrolet, still middot; red [ 123]

2020, listed

3.6

Ke Mailuo

sports car (imported)

2.0T

39.99 Wanyuan

54.99-59.99Ten thousand yuan

59.9- 699,000 yuan

insight into consumer trends child brand introduction is the time

this change occurs, from 2015, Chevrolet unveiled a new brand proposition ldquo; dream middot; a future rdquo ;. Since then, Chevrolet is committed to creating ldquo; young, full of spirit and creativity of the global sports car brand rdquo ;, and launched Mai Rui Bao XL, explore community who Ke Luze, new Cowarts, creating a new generation cool, create circles and other new products, so that people feel ldquo; new global power, the new Chevrolet rdquo; a brand new look.

Chevrolet brand main models in China
models level power [123 ]
11.49-15.49 ten thousand yuan Chevrolet, still middot; red
midsize sedan [123 ]
1.0T, 1.3T 9.99-13.99 ten thousand yuan Chevrolet, still middot; red create community
1.3T 13.99-17.99 ten thousand yuan Chevrolet, still middot; red, the RS [123 ]
in Blazers large SUV
2020 listed Chevrolet, still middot ; red, RS patrol collar by in large the SUV (parallel imports)
of about 500,000 [123 ]
[ 123] the RS Kuluo De pickup (inlet) 3.6
Suoluo De Pickup (import) 5.3,6.2
tabulation: Juxun Wang

The new image is mainly composed of more distinctive sports car series mdash; mdash; RS and the Redline series still middot; red series. In terms of appearance, quite different both in the network, RS series in the line, as well as individual identification.

look at the RS series mdash; mdash; highlight American ldquo; movement middot; force rdquo; sports sub-brand

ldquo; RSrdquo; means ldquo; Rally Sportrdquo ;, to commemorate the glorious Chevrolet brand and superior handling on the field.

In 1966, first appeared with the first generation Ke MailuoRS version of the sports package, after which each generation RS to be Ke Mailuo reserved version, RS sub-brand for us.

RS Series sense of power in a more design elements and more sharp styling, the Chevrolet brand to show the inherent movement of genes, highlighting the pure American ldquo; movement middot; force rdquo ;.

RS Series models borrowed Kemai Luo aggressive front design, angular and sharper. Yao perspective larger black grille opening area more visually and integral honeycomb grid design perspective the grid richer aggressive.

rear design is more tough and movement to the crater Chrome two tailpipes, front imitation carbon fiber movement surrounded and fixed air moving empennage of detail elements reflect the brand centuries Speedway gene. Meanwhile at the front using proprietary Yao Yao black tie and RS exclusive red logo, black and equipped with RS Yao exclusive nameplate at the rear, highlighting cool temperament.

RS series of interior design is equally great fighting spirit, flat-bottomed steering wheel design with Yao black tie, instrument panel and shift lever are used Nouveau design and features exclusive RS Yao red logo, plus the same leather sport seats with RS logos and red Yao Yao exclusive red stitching, inside and outside the car remain tough to make sharp movement style.

At present, RS series of global total of 12 family members. In the domestic market, RS series has been mounted on the Chevrolet Blazers, creating community, Ke Luze 3 products.

look at

Redline is still middot; red series mdash; mdash;

interpretation of fashion ldquo; movement middot; US rdquo;

Redline originally referred to the red zone tachometer peak car racing game in the professional riders often wait until the tachometer needle points to the red zone before the upshift, the pursuit ldquo; violence plusSpeed ​​rdquo; the ultimate driving. Chevrolet Redline series, hence the name, a symbol of Chevrolet sport, passionate temperament products. Nassau racing 60 years of the 20th century, a team of staff on the 1963 Corvette Grand Sport wheel arches marked with the red design elements in order to enter the vehicle quickly recognizable maintenance area.

In 1996, the design elements appear on the limited edition Corvette Grand Sport models, has since become a classic design elements on product and concept models of the Chevrolet sports, and Chevrolet became ldquo amount of production models; sports middot; US rdquo; symbol.

At present, Redline still middot; red series can be mounted on any existing models, such as domestic Chevrolet full-line 9 models, all with Redline series.

compared with the regular edition models, Redline is still middot; red series unique to the sea cliffs of gray paint as the main color, the use of numerous exclusive design details, such as, Yao black tie, Hyun red logo, to render strong sports atmosphere.

Chevrolet mdash; mdash; founded by racing driver, from the track car brand

For all these personalized design, possible impression of the brand is not the same as most people. After all, following the 2005 Chevrolet officially entered the country, For several years, there has been car-based economy, such as Sail, Lova, Aveo, but in fact, Chevrolet was founded by a racing driver, from the track car brand.

For this reason, the Chevrolet 100 years of development, always full of vitality. For example, in 1935 it created the world’s first SUVModels.

As for science and technology, Chevrolet has been a leader mdash; mdash; it was the first use of electronic ignition, with the first car radio, the first equipped with automatic transmission. In 1966, it introduced the first a fuel cell vehicle.

Corvette mdash; mdash; U.S. treasure supercar.

Of course, the most proud of Chevrolet, it is its high performance and full-featured models. Among the most famous, he was born in 1953 Corvette.

Corvette full line are used 6.2 liters V8 engine, high-power adjustment movement through the installation of the engine package and create a high-performance advanced performance continues sports car, differentiated basic Edition (Stingray), performance upgrade version (Grand sport), high-performance version (Z06), the ultimate performance version (ZR1) different series of sports product line.

Basic Edition models, from 1959 XP-87, 2014 the C7, has maintained a good performance. For example, 0-97 kilometers (60 miles) acceleration performance, just 3.7 seconds.

on top of the base plate, the performance is upgraded (Grand Sport), through the installation of aerodynamic acceleration performance to 3.6 seconds.

on the performance upgrade, high performance version mdash; mdash; Z06. The car engine was more ldquo; violence rdquo; the adjustment, the maximum power from 460 horsepower rose to 650 horsepower, 0-97 mph in just 2.95 seconds.

the highest version of the Corvette is the top performance version mdash; mdash; ZR1. The car is equipped trackDedicated ZTK sports package, engine maximum power up to 755 horsepower, 0-97 mph time of 2.85 seconds, top speed of 341 km.

The track born mdash; mdash; focus on a variety of events, and the introduction of part of the event.

In the past few years, Chevrolet will also be part of the race car to the country, such as NASCAR, WEC, so that more and more people learn about the century-brand sports car genes.

with product updates, portfolio growth, positioning the image of the kind of economy when the Chevrolet brand has just entered China, gradually ldquo; young, full of movement and creativity rdquo ; global automotive brand replaced. More and more sports products, also gained consumer recognition. According to the manufacturer, Redline is still middot; red series and RS series in Chevrolet sales overall, the proportion reached 76 percentage.

Leave a Reply

Your email address will not be published. Required fields are marked *