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Chi Heng · Nissan to build a better future brand value new experience!

November 22, the seventeenth session of the Guangzhou International Auto Show officially kicked off, Dongfeng Nissan to bring its star models sparkling debut, led the debut of the seventh generation of Teana and Nissan concept car to IMs “across time and space” model mix surprise debut , jointly interpretation of Nissan technology now and in the future, the full Nissan Chi Heng (NISSAN Intelligent Mobility) technology Advanced charm.

In addition, to become the future intelligent life leader, Dongfeng Nissan to “intellectual enjoy middot; better future” as the theme of the exhibition, to build ahead of the scale of the new wisdom booth, and officially launched the exclusive brand experience space – Nissan Chi city, brought together the field of intelligent cutting-edge technology of Nissan Chi Heng (NISSAN intelligent Mobility), a comprehensive presentation to the consumer smart travel better life.

General Manager

Dongfeng Nissan Passenger Vehicle Company Anthony middot; Base Si said: “The Chinese market has become Nissan’s largest single market in the world, is the ‘Nissan Chi Heng ( NISSAN Intelligent Mobility) ‘landing forefront of technology, we will always uphold’ enrich people’s lives’ corporate vision, continue to deepen ‘Nissan technology’ brand, and bring security to Chinese consumers, sustainable and enjoyable future travel life . “

Nissan Chi Heng city open intelligence experience positions, to build a future trip a new life

In order to give consumers more comprehensive, more direct feel brand and charm products, Nissan Nissan Chi Heng (NISSAN intelligent Mobility) technology as the basis to build “Nissan Chi city” brand experience positions, the intelligent, the scene of tomorrow’s vision of life, with a new way to bring contemporary consumers.

As one of the Guangzhou auto show the biggest highlight of this Nissan Chi Heng cities depths with consumer life scenes, by the Chi Heng Driving, Chi energy supply station, ITES riding lines, intellectual shadow space, Chi Heng perception assistant, wise vision, Chi Heng partner, Chi Heng consultant, to experience a total of eight equipment, build a brand exclusive surprise the world, science and technology offer consumers a series of fun and interactive.

which, in Nissan’s exclusive dynamic simulation test drive platform – to bring ProPILOT speed drive technology ultra Chi Chi Driving Experience Zone, the consumer can use the “Sprint qualifying +” dual mode, in-depth experience with passion. In the automatic start and stop with the car, the active steering control, the vehicles are always in perfect keeping with features such as ultra-stable, the experience level L2 comfortable and calm automatic driver assistance system brings.

can stand in for the Chi Heng experience area, by simulating the family peak sudden power cut scene, visual presentation to consumers, Nissan LEAF to home advanced vehicle technology to the whole process of family functioning, to show consumers Nissan battery technology and energy management techniques.

In line ITES riding experience zone, Nissan through the simulated driving scene, so that consumers can learn about the world’s first single-pedal operating system e-Pedal integration Chi pedal control technology, is how to make the driver of the vehicle by operating a single pedal to accelerate, decelerate and stop operation, to achieve high efficiency, energy saving, harvesting more comfortable driving experience.

In Chile shadow space experience area, carried out by the seventh generation Teana body, hair system, seats and other modifications, to build Nissan exclusive immersive 4D theater, so that consumers feel NISSAN Connect technology with Nissan Zhaopin to digital service seamless.

In addition, Nissan Brain-to-Vehicle brain train control technology, Nissan Invisible-to-Visible Invisible visualization technology for inspiration, Nissan, respectively, to create the Chi Heng perception Assistant Experience Zone wise vision and experience area. Among them, the Chi Heng perception assistant experience area, by simulating common emergency scene novice, learn Bullet Time principle scenario reduction, and the use of mind control and somatosensory technology in real-time monitoring of those who experience brain data and somatosensory attitude, give consumers more Nissan principle of future brain control technology well aware. In the wise vision experience zone, consumers can rely on real travel scene, holographic three-dimensional navigation experience, comprehensive perception and predict complex road conditions, make driving more peace of mind; the same time, real-time dialogue with AI virtual assistant communication, so driving more fun.

It is worth mentioning that forLet consumers better understand and feel the Chi Heng Nissan advanced technology, Nissan has created more Chi Heng partner, Chi consultant two devices. Chi Heng partners as Nissan Chi Heng city navigator, to provide consumers with intelligent hospitality guide service, comprehensive introduction to bring the Nissan Chi Heng city of infinite surprises, with live features, at any time for online viewers live show grand; Chi consultant through NISSAN simulation car model, inspired Nissan Chi Heng eight major cutting-edge technology scenario demonstrates to dual linkage mode, each presenting top visual and the first driving position visual screen, so that consumers can more clearly understand the Nissan Chi Heng technical points in their daily application life driving.

Nissan Chi Heng strategy to further promote the interpretation of the flagship model of a very intellectual drive to enjoy Advanced charm

moment, intelligent, electrification, network-linked, sharing has become a trend pioneer in the development of the automotive industry Dongfeng Nissan collar potential in advance, focus “smart driving, intelligent power, intelligent Internet” three areas, efficiently complete line of Nissan China’s overall intellectual ground for domestic consumers to import more cutting-edge technology and innovative intelligent smart products.

aspects of smart driving: to ProPILOT ultra-intellectual drive system as the beginning of fall, will gradually evolve autopilot technology. By 2020, there will be three models Nissan models equipped ProPILOT super intellectual drive; to 2021, will be based on the original ProPILOT ultra-intellectual drive technology on the completion of a new round of technology upgrades; as of 2023, will achieve a wholly cars equipped ProPILOT super intellectual drive system-level models equipped with the proportion of 70 percentage autopilot entered a new era. Future, e-Pedal pedal integrated intelligent control technology will also be introduced to China.

aspects of smart power: last year, based on 70 years of Nissan electric technology accumulation, Sylphy middot; pure electric EV equipped with the world’s leading technical landing in China. Future, Nissan and other advanced e-POWER power technology will also be introduced into the Chinese market, promoting energy efficient and clean use of conversion for consumers to bring a more exciting driving experience.

aspects of Smart + Connected: At present, Nissan has been the main vehicle of the whole network linking layout, complete with carPlatform with the industry’s fastest speed above 110 million users. Future, comply with “Net-linking” of industry trends, Nissan will achieve car system linking iterative upgrade every year, as consumers of digital services seamlessly connected.

From the “Program of Action” to “respect the three” Nissan lead after ten million potential era

2019 heavy automobile market test, in the “era of the stock” market upheaval, the pattern of weight plastic, cooperation and innovation become a trend. In the ever-changing trend, a mega As a joint venture, Dongfeng Nissan to respect the market, respect for customers, respect for partners, integration of innovative DNA evolving, reinforce the strength of the whole value chain system, to maintain steady growth, led upward trend .

Since the establishment of Dongfeng Nissan production, will continue to promote technological innovation, the concept of innovation, system innovation. From “He Xin”, “force”, “co-founder,” “win together”, joint venture partners, “Integration and Innovation” of DNA that has been deeply engraved into the blood; the “Program of Action”, to “respect the three” Nissan has always been to lead the development of innovative spirit of integration.

At the same time, capacity to produce intellectual behavior daily basis, advance technology, brands and services the whole value chain of Dongfeng Nissan intelligent evolution. Technical level, Nissan focus on cutting-edge technology imported at the same time, adhere to independent research and development, establish mobile Internet Department, New Energy Development Department, Zhaopin development, establishment of the Shenzhen Institute of new technology to drive future innovation technology development; service level, Nissan the establishment of customer development, the establishment of Dongfeng Nissan family day, lead to higher consumer value services.

thanks to the whole value chain system collaborative force, Nissan potential collar first, then more off the mountain. Up to now, Nissan 2019 terminal sales exceeded one million in October, Nissan market share steadily increased to 11.5 percentage in the joint non-luxury camp.

From the “Program of Action” to “respect the three” integration innovation have become joint venture partners in-depth bone marrow and evolving corporate DNA. Dongfeng Nissan Passenger Vehicle Company, Deputy General Manager Chen Hao said: “The era for ten million, Nissan will be afraid of challenges, pioneering and innovative, unprecedented cohesion and centripetal force, with sound system, the core firm, clear the course, for consumers more confident, more excited, more interconnected people middot; car middot; life! “

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