(Shanghai) China is the world’s leading market strategy for landing and Innovation Center. 2019 BMW Group is “2 + 4” China strategy deepening of the year, but also made substantial progress in the next year traveling the field. BMW has a history of openness, cooperation and development of innovative ideas, and excellent business cooperation in various fields and constantly committed to the development of China’s future travel. At the same time, BMW is more committed to school-enterprise cooperation, cultivate innovative talents for China, boosting Chinese elite youth we continue to lead innovation and development in the future.
“BMW Tongji Day”, the automotive industry is the earliest start, the oldest and best known, one of the most popular students of school-enterprise activities intended to stimulate China innovative spirit of contemporary college students, to promote attention and thinking on social development for future travel. 13 years, BMW Tongji day project expanding innovation, “2019 BMW BMW Tongji Day and students Innovative Design Competition” for the first time extended to 15 Chinese institutions of higher learning, gathered nearly 200 creative young students gathered in Shanghai. It is first joined BMW Designworks R & D center and the role of professionals to act as judges, the use of BMW’s own professional and technical advantages of direct dialogue with the students. This year the theme is “Sustainable Design” (Sustainable Design), students need to use new materials or new technology innovations designed to meet the needs of the future sustainability of travel, or life.
China is the global center of innovation, the youth are the future of innovation the driving force
Chinese government encourages and support innovation, the young Chinese customers are passionate new science and technology, China also has many high-tech companies, China has been based on the forefront of shaping the future of travel. BMW BMW Group will firmly develop concepts and technical expertise into the development of future travel in China, and in the process drive future innovation, the young elite will play a crucial role. To this end, as the industry leader, BMW using its own core strengths and resources in terms of sustainable personal mobility, build a learning community mainstay for the future, communication, practice platform, guide young elite concerned about the future of travel problems, inspire them creative inspiration, the work revealsTheir bold ideas and vision for the future of sustainable urban travel.
the use of advanced R & D concepts and technical expertise, enabling China’s future travel development
China BMW strategic global business market, the BMW Group is one of the pillars of global R & D network. As the BMW Group’s global R & D outside of Germany, Beijing, Shanghai and Shenyang three major R & D center to form the “iron triangle”, covering autopilot, electric travel and other Internet technology and innovation in all core areas. This year’s BMW Tongji Day by BMW Designworks R & D centers and professionals to act as judges, will bring Chinese universities in the forefront of the industry’s research and development concepts and technical expertise, to communicate directly and in-depth discussion and the students, inspire students and enabling innovation and practical ability. In posting a two-month time limit, the we received a total of 42 wonderful creative works. Eventually, the student works from Tsinghua University’s “Urban Light line” with a wealth of imagination and overall reflection on the future of travel products and services stand out.
to lead the future development of travel, “the new four modernizations” achieved solid results of
BMW Group has always been forward-thinking lead innovation, and achieved solid results in the “new four modernizations” in the field. China is not only the BMW Group’s largest sales market, is an important driver of innovation, especially in areas related to innovation of ACES. Over the years, the BMW Group has been committed to leading the development of automated driving and safety standards, as the leading pioneer in travel change, the BMW Group has over 10 years of research experience in the field of autonomous driving, accumulated a large number of key technical breakthrough. BMW Group in Beijing and Shanghai R & D team of the autopilot has R & D staff of nearly 100 people, focused on the development and validation autopilot function in accordance with China typical traffic scene.
BMW has always been leading the development of human-computer interaction and digital Internet aspect of the car, committed to providing customers intelligent digital experience seamless connectivity in China. In the digital Internet, the BMW is the first in China to provide comprehensive interconnection of luxury car brands, currently China has more than 2 million BMW cloud Internet user. seventhGeneration of BMW iDrive intelligent human-computer interaction systems, demonstrates the new display and control concept BMW, controlled by gestures, touch control, natural voice recognition, thermal keys, iDrive control knob composed of five-dimensional intelligent human-computer interaction systems. BMW launched the first voice of the BMW intelligent personal assistant in the industry, BMW is yet another innovative breakthrough in the field of digital interconnection. The driver can control the vehicle and access vehicle functions and information by voice. In addition, BMW and Alibaba cooperation, the luxury carmaker’s first intelligent voice assistant wizard will be integrated into the car and to market, to further expand the digital customer experience inside the car.
at the end of October just Internet event “World Internet Conference,” BMW also shine, for the first time demonstrated the “super screen” immersive digital experience. It is done by BMW (China) R & D center and design studio BMW Group Designworks Shanghai together, and cooperation with local Chinese start-ups, depending on the display technology, intelligent interaction, artificial intelligence, wisdom assist management through advanced level augmented reality panorama functionality and augmented reality display advanced driver assistance functions in technology, the vision for the future in-vehicle digital lifestyle placed in front.
BMW has always been adhering to the concept of “open innovation”, in contact with the power of local innovation and cooperation. In promoting the “2 + 4” China strategy in the process of landing, the BMW Group has been in-depth localization innovation incubator project. As early as 2015, BMW will be established in the world “BMW garage start-ups”, whose main function is to look for high potential start-up companies, and demand for its solutions business unit of BMW’s match. By selection and hatching cooperation system, BMW offers a development platform for the Chinese and global resources to startups, to help these young Chinese venture will combine the future development needs of advanced and innovative technology and the automotive industry together, boost commercial application of innovative technologies.
BMW Group
The BMW Group is the world’s most successful awareness is high in the manufacturing of cars and motorcycles one business, owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group in 14 countriesIt has 31 production and assembly plants and sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.
We are committed to adhere to the forward-looking innovation and development, innovation, responsibility and sustainable, trust, successful mission. To break the traditional thinking, adhere to innovation and development, to ensure the vitality and competitiveness of the company, responsible for the staff more accountable to each and every customer, to the public in a transparent and sincere mission to solid, good business ability to serve customers; we will be customer-centric experience to bring a new car and a quality service for you with responsibility and sustainability forward-looking perspective and positive attitude. We are committed to every customer to provide safe, high-quality products, quality service and high quality products is our constant philosophy.
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